Expansion of Eco-Drive and GPS Satellite Radio-Controlled Watches

「The 4-model cross-brand KIZASHI Collection was launched in limited quantities on 2 January 2026 across 4 brands: EXCEED, ATTESA, xC and CITIZEN Collection.」

「The company will continue to increase its use of sustainable materials, including recycled materials, with consideration for the global environment. It will also continue developing the sustainable watch brand CITIZEN L, which takes the environment and people into consideration, as a core global women’s brand.」

「Within watch sales, the domestic market for the CITIZEN brand increased sales as core brands such as ATTESA and PROMASTER, along with high-priced brands such as The CITIZEN limited editions, remained resilient despite weaker consumer sentiment associated with rising prices, while inbound demand also recovered.」

「Within watch sales, the domestic market for the CITIZEN brand increased sales as it remained resilient, with core brands such as ATTESA and PROMASTER performing strongly despite weaker consumer sentiment associated with rising prices, and inbound demand also recovering.」

「Within watch sales, the domestic market for the CITIZEN brand increased sales as personal consumption remained resilient, with core brands such as ATTESA and PROMASTER performing strongly despite weaker consumer sentiment associated with rising prices, and inbound demand gradually recovering.」

「In this era of ongoing environmental change and shifting values, the company newly developed the Eco-Drive movement Caliber E365, or Cal.E365, which continues running for 365 days after a single full charge, with the aim of providing more people with a more comfortable experience of time.」

「Within watch sales, the domestic market for the CITIZEN brand posted higher sales despite a growing inclination to economize amid rising prices. Premium brands such as The Citizen performed well, as did products including CITIZEN ATTESA Eco-Drive GPS satellite-synchronized watches and limited-edition models commemorating the brand's 35th anniversary.」

「Within watch sales, the domestic market for the CITIZEN brand saw a growing preference for saving amid rising prices, but premium brands including The CITIZEN and limited-edition models commemorating the 35th anniversary of the CITIZEN ATTESA brand performed steadily, resulting in performance in line with the previous year.」

「Within watch sales, the domestic market for the CITIZEN brand gradually recovered as restrictions such as store closures were eased, despite weaker consumer sentiment associated with rising prices. Premium brands such as The CITIZEN and Eco-Drive One performed steadily, resulting in performance in line with the previous year.」

「Within watch sales, the domestic market for the CITIZEN brand came under pressure from a steep decline in inbound demand and reduced consumer willingness to spend amid calls to refrain from travel, resulting in a sharp decline, although signs of improvement emerged at suburban stores and in e-commerce sales.」

「Within watch sales, the domestic market for the “CITIZEN” brand was severely affected by the sharp decline in inbound demand, temporary closures of physical stores and reduced operating hours. Although the Company sought to expand sales by strengthening e-commerce, sales declined significantly.」

「The company announced 2 diver’s watch models equipped with the new Cal.F158 movement, featuring a solar-powered Eco-Drive GPS satellite-controlled function, on 4 February 2020.」

「Within watch sales, the domestic market for the CITIZEN brand saw strong performance from high-priced products such as The CITIZEN and Eco-Drive One, while mid-priced products such as xC and PROMASTER also continued to increase sales. An event commemorating the launch of the Japan national rugby team model was effective, and there was also some rush demand ahead of the consumption tax increase, resulting in higher sales.」

「Within watch sales, the domestic market for the CITIZEN brand saw strong performance from high-priced products such as The CITIZEN and Eco-Drive One. Mid-priced products such as xC and PROMASTER also increased sales, helped by touch-and-try events and in-store fairs, resulting in higher sales overall.」

「Within watch sales, the domestic market for the CITIZEN brand continued to perform solidly for high-priced products such as THE CITIZEN. Among mid-priced products, 100th-anniversary limited editions also performed well, while core products such as xC, ATTESA and PROMASTER drove sales.」

「Within watch sales, the domestic market for the CITIZEN brand remained firm for high-priced products such as CAMPANOLA and Eco-Drive One. An event commemorating the company’s 100th anniversary, held on 28 May, was well received, and limited-edition products also performed well. However, overall demand in the domestic watch market remained weak, particularly in the low-price segment.」

「Within watch sales, the domestic market for the CITIZEN brand saw a marked recovery in inbound demand, particularly in urban areas. High-priced products such as the company's Eco-Drive One and CAMPANOLA limited editions, The Citizen, and PROMASTER, which introduced new products alongside core product ATTESA, also performed well.」

「In the domestic market for the “CITIZEN” brand, new products performed well, including the world's first Citizen Watch Group flagship store at the GINZA SIX commercial complex in Ginza, Tokyo, the 30th-anniversary model of the leading men's brand ATTESA, and the third annual LIGHT IN BLACK campaign, which helped expand the market share of GPS satellite radio-controlled watches.」

「New products, including the Eco-Drive One flagship model launched in October and the smartphone-linked Eco-Drive Bluetooth, were well received, while the market share of GPS satellite-controlled watches also increased.」

「Although concerns remained over the impact of the United Kingdom’s withdrawal from the EU, sales in the European market increased, led by Germany and Italy, due to expanding sales of high-priced products, including GPS satellite-controlled watches.」

「Within watch sales, the domestic market for the CITIZEN brand saw its share of GPS satellite-controlled watches increase, driven by an expanded collection and the effectiveness of sales promotions and advertising.」

「In August 2015, the company launched the F150 series of Eco-Drive GPS satellite-controlled watches as the successor to the Eco-Drive Satellite Wave F100. The watches retained the same reception time while adding location information acquisition to time information, automatically identifying the time zone and correcting the time and calendar information.」