Increasing the Value Added and Platformization of the Imaging Business
First written in FY2017-Q2. 26 of 34 entries say "Advanced", first in FY2017. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「In interchangeable-lens digital cameras, the company developed and launched the Nikon ZR digital cinema camera, which combines the technologies of Nikon and its group company RED Digital Cinema, Inc., to make a full-scale entry into the film production, high-end production, and creator markets.」
The high-value-added imaging business and expansion into the professional video market advanced through the development and launch of the ZR, combining technologies with RED. - FY2026-H1AdvancedAnnual report
「In the imaging business, the company announced the ZR digital cinema camera, which combines the technologies of the company and its subsidiary RED Digital Cinema, Inc.」
The high-value-added and platform-based imaging business advanced through the announcement of the ZR digital cinema camera, combining technologies with RED. - FY2025AdvancedAnnual report
「In the imaging business, the company aims to expand its business in the professional video market by focusing on expanding its customer base beyond the core fans of the solid mid- to high-end market, particularly among younger customers and other new users, while realizing synergies with its US subsidiary RED Digital Cinema, Inc.」
The high-value-added imaging business advanced toward expanding into the professional video market by acquiring younger and new customers in addition to core fans of mid- to high-end models and realizing synergies with RED. - FY2025-H1AdvancedAnnual report
「The company acquired all equity interests in RED.com, LLC on 8 April 2024 and made it a consolidated subsidiary. It subsequently carried out an absorption-type merger in which RED.com, LLC was the absorbed company and its subsidiary, RED Digital Cinema, LLC, was the surviving company. RED Digital Cinema, LLC was renamed RED Digital Cinema, Inc.」
The company completed the acquisition of 100% of RED on 8 April 2024, followed by the absorption-type merger of the subsidiary and the name change to RED Digital Cinema, Inc. The acquisition consideration was ¥13.167 billion, and the product development platform for professional video equipment was integrated. - FY2024AdvancedAnnual report
「In the imaging business, the company aims to secure stable earnings in the mid- to high-end market by making RED.com, LLC, a US company with its own customer base and technology in the professional cinema-camera field, a wholly owned subsidiary and strengthening its video capabilities.」
The high-value-added imaging business advanced through strengthening professional video capabilities by making RED a wholly owned subsidiary. - FY2024-Q3AdvancedAnnual report
「In the imaging business, the Company focused on expanding sales of mid- to high-end models and interchangeable lenses targeting professionals and enthusiasts, centered on full-frame mirrorless cameras such as the Z 8 and Z f. Revenue and operating profit increased, partly due to higher average selling prices and the benefits of the weaker yen.」
As part of its high-value-added strategy, the company expanded sales of mid- to high-end models such as the Z 8 and Z f and interchangeable lenses, resulting in higher revenue and profit alongside higher average selling prices. - FY2024-Q2AdvancedAnnual report
「In the imaging business, the company focused on expanding sales of mid- to high-end models and interchangeable lenses targeting professionals and enthusiasts, centered on the Z 8 full-frame mirrorless camera launched in May 2023. Revenue and profit increased, also benefiting from higher average selling prices and the weaker yen. As a result, revenue from the business was ¥137.682 billion, up 20.2% year on year, and operating profit was ¥25.215 billion, up 13.2%.」
The focus on mid- to high-end models and interchangeable lenses centered on the Z 8 resulted in revenue growth of 20.2% and profit growth of 13.2% in the imaging business. - FY2024-Q1AdvancedAnnual report
「In the imaging business, the Company focused on expanding sales of mid- to high-end models and interchangeable lenses targeting professionals and enthusiasts, centered on the Z 8 full-frame mirrorless camera launched in May 2023.」
The high-value-added strategy in the imaging business advanced through the launch of the Z 8 and expanded sales of mid- to high-end models and interchangeable lenses. - FY2023AdvancedAnnual report
「The company focused on expanding sales of mid- to high-end models and interchangeable lenses targeting professionals and enthusiasts, and sales of the flagship Z 9 full-frame mirrorless camera and interchangeable lenses for mirrorless cameras remained strong. With the benefit of higher average selling prices and the weaker yen, revenue from the business was ¥227.1 billion, up 27.4% from the previous fiscal year, and operating profit was ¥42.213 billion, up 121.4%.」
The focus on mid- to high-end models and interchangeable lenses in a contracting market resulted in full-year revenue growth of 27.4% and operating profit growth of 121.4% in the imaging business. - FY2023-Q3RestatedAnnual report
「In the imaging business, the Company focused on expanding sales of mid- to high-end models and interchangeable lenses for professionals and enthusiasts, while sales of the Z 9 full-frame mirrorless flagship model remained strong.」
Amid market contraction, the company continued its policy of focusing on mid- to high-end models for professionals and enthusiasts, interchangeable lenses, and the Z 9. - FY2023-Q2AdvancedAnnual report
「In August 2022, the Company launched the Z 30 mirrorless camera, the smallest and lightest model in the Z series, designed for ease of use when shooting video. Sales of the Z 9 full-frame mirrorless flagship model also remained strong, driving higher sales of mid- to high-end models.」
As part of its high-value-added and mid- to high-end product strategy, the company launched the Z 30 and increased sales of mid- to high-end models alongside strong Z 9 sales. - FY2023-Q1RestatedAnnual report
「In the imaging business, sales of the flagship Z 9 full-frame mirrorless camera remained strong. As a result of efforts to expand sales of mid- to high-end models for professionals and enthusiasts and interchangeable lenses, sales remained solid despite supply constraints caused by the semiconductor shortage and other factors. Revenue and profit increased, also benefiting from higher average selling prices and the weaker yen.」
The company continued its high-value-added strategy of focusing on the Z 9, mid- to high-end models for professionals and enthusiasts, and interchangeable lenses, with sales remaining solid despite supply constraints. - FY2022AdvancedAnnual report
「Sales of the Z 9 full-frame mirrorless flagship model, launched in December 2021, remained strong, while the Company expanded its lineup of interchangeable lenses for mirrorless cameras and worked to increase sales of mid- to high-end models for professionals and enthusiasts.」
The high-value-added strategy in the imaging business advanced its focus on mid- to high-end models for professionals and enthusiasts through the launch and strong sales of the Z 9 and expansion of the interchangeable-lens lineup. - FY2022-Q3AdvancedAnnual report
「In the imaging business, the company launched the Z 9 full-frame mirrorless camera, the first flagship model in the Nikon Z series, and it was highly rated. It also expanded its lineup of interchangeable lenses for mirrorless cameras and worked to increase sales of mid- to high-end models for professionals and enthusiasts. As a result, revenue and profit increased, despite supply constraints caused by the semiconductor shortage and other factors, partly due to foreign-exchange movements.」
The company advanced its focus on mid- to high-end models for professionals and enthusiasts by launching the Z 9 and expanding its interchangeable-lens lineup, resulting in higher revenue and profit in the imaging business despite supply constraints. - FY2022-Q2AdvancedAnnual report
「In July 2021, the company launched the Z fc mirrorless camera, which inherited the design of Nikon’s historic FM2 camera, and it was well received. The company also expanded its lineup of interchangeable lenses for mirrorless cameras, worked to increase sales of mid- to high-end models for professionals and enthusiasts, and increased sales volumes.」
The launch of the Z fc, expansion of the interchangeable-lens lineup, and increased sales volumes of mid- to high-end models for professionals and enthusiasts advanced the high-value-added strategy. - FY2022-Q1RestatedAnnual report
「In the imaging business, the company expanded its lineup of interchangeable lenses for mirrorless cameras and worked to increase sales of mid- to high-end models for professionals and enthusiasts, centered on mirrorless cameras.」
Even as the market entered a recovery phase, the company continued expanding its interchangeable-lens lineup and focusing on mid- to high-end models for professionals and enthusiasts. - FY2021AdvancedAnnual report
「Sales of the Z 7II and Z 6II full-frame mirrorless cameras remained strong. The company also expanded its lineup of interchangeable lenses for mirrorless cameras and worked to increase sales of mid- to high-end models for professionals and enthusiasts.」
As the overall market contracted, the company advanced its focus on mid- to high-end mirrorless models through strong sales of the Z 7II and Z 6II and expansion of its interchangeable-lens lineup. - FY2021-Q3AdvancedAnnual report
「In the imaging business, the Company launched the new Z series products, the full-frame mirrorless cameras Z 7II and Z 6II, and expanded its lineup of interchangeable lenses for mirrorless cameras, among other initiatives aimed at increasing sales of mid- to high-end models for professionals and enthusiasts.」
The launch of the Z 7II and Z 6II and the expansion of the interchangeable-lens lineup advanced the company’s focus on mid- to high-end and mirrorless products in a contracting market. - FY2021-Q2AdvancedAnnual report
「For interchangeable-lens digital cameras, the Company launched the basic-model full-frame mirrorless camera Z 5 in August 2020, expanded its lineup of interchangeable lenses for mirrorless cameras and worked to increase sales of mid- to high-end models for professionals and enthusiasts.」
Amid market contraction, the company advanced its focus on mid- to high-end models for professionals and enthusiasts through the launch of the Z 5 and expansion of its interchangeable-lens lineup. - FY2021-Q1RestatedAnnual report
「In the imaging business, the company worked to sell mid- to high-end models for professionals and enthusiasts, but declining demand due to the spread of COVID-19 resulted in lower revenue and an operating loss.」
Although the company continued its policy of selling mid- to high-end models for professionals and enthusiasts amid market contraction, lower demand due to the spread of COVID-19 resulted in lower revenue and an operating loss. - FY2020AdvancedAnnual report
「The company launched the compact, lightweight, high-performance Z 50 mirrorless camera and the D780 digital SLR camera, equipped with high performance and a wide range of features. It also expanded its interchangeable-lens lineup for mirrorless cameras and worked to increase sales of mid- to high-end models for professionals and enthusiasts.」
Amid market contraction, the company advanced its focus on mid- to high-end models for professionals and enthusiasts by expanding the Z 50, D780, and interchangeable-lens lineup. - FY2020-Q3AdvancedAnnual report
「In the imaging business, the Company added the small, lightweight and high-performance Z 50 mirrorless camera to its lineup in November 2019, increasing mirrorless camera unit sales. However, as the market contracted, total digital camera unit sales declined.」
As the overall market contracted, the company advanced its high-value-added and new-product strategy to increase mirrorless-camera sales volumes, adding the Z 50 in November 2019. - FY2020-Q2AdvancedAnnual report
「The company worked to expand sales of full-frame mirrorless cameras and their interchangeable lenses, and sales volumes of high-end models exceeded the year-earlier period. In compact digital cameras, it focused on selling high-value-added products such as the COOLPIX P1000, equipped with a 125x optical zoom.」
As the overall market contracted, sales volumes of high-end models exceeded the year-earlier period through expanded sales of full-frame mirrorless cameras and interchangeable lenses, while the company also focused on high-value-added products such as the COOLPIX P1000 in the compact-camera segment. - FY2020-Q1RestatedAnnual report
「In the imaging business, sales of full-frame mirrorless cameras and their interchangeable lenses remained solid, but sales volumes of both interchangeable-lens digital cameras and compact digital cameras declined as the market contracted.」
As overall market sales volumes declined, sales of full-frame mirrorless cameras and interchangeable lenses remained solid, reaffirming the policy of focusing on high-value-added products. - FY2019AdvancedAnnual report
「Sales of the D850 digital SLR camera remained strong, while the company worked to expand sales of the highly rated new Z 7 and Z 6 full-frame mirrorless cameras.」
As market contraction and declining sales volumes continued, the company continued its shift toward high-value-added and mirrorless products by building on the strong performance of the D850 and expanding sales of the Z 7 and Z 6. - FY2019-Q3AdvancedAnnual report
「Sales of the D850 digital SLR camera remained strong, while the new full-frame mirrorless cameras Z 7 and Z 6 contributed to higher sales of high-end models.」
As overall market sales volumes declined, the strong performance of the D850, together with the Z 7 and Z 6, contributed to higher sales of high-end models and advanced the shift toward high-value-added products. - FY2019-Q2AdvancedAnnual report
「Although total sales volumes of interchangeable-lens digital cameras declined, sales of the D850 digital SLR camera remained strong. In September 2018, the company also launched the Z 7 full-frame mirrorless camera with a newly developed large-diameter mount and the D3500 entry-level digital SLR camera, which is lightweight and compact, and both were well received.」
Amid declining market sales volumes, the company advanced its shift toward high-value-added products and new products through the strong performance of the D850 and the launch of the Z 7 and D3500. - FY2019-Q1RestatedAnnual report
「In the imaging business, total digital-camera sales volumes declined, resulting in lower revenue year on year. However, the D850 digital SLR camera, which combines high-definition rendering with high-speed continuous shooting, performed well, and efforts to improve costs and control expenses resulted in a substantial increase in operating profit.」
Despite lower overall market sales volumes and lower revenue, the company continued to report a substantial increase in operating profit due to strong D850 sales, cost improvements, and expense controls. - FY2018AdvancedAnnual report
「Although total sales volumes of interchangeable-lens digital cameras declined, the D850 digital SLR camera, which combines high-definition rendering with high-speed continuous shooting, performed well and significantly increased sales of high-end models.」
As overall market sales volumes declined, strong sales of the high-value-added D850 increased sales of high-end models and contributed to higher operating profit in the imaging business. - FY2018-Q3AdvancedAnnual report
「In the imaging business, sales volumes of interchangeable-lens digital cameras and compact digital cameras declined, resulting in lower revenue year on year. However, the D850 digital SLR camera, launched in September last year and combining high-definition rendering with high-speed continuous shooting, was well received, resulting in a substantial increase in operating profit.」
Despite market contraction and lower sales volumes, the strong reception of the high-value-added D850 led to a substantial increase in operating profit. - FY2018-Q2AdvancedAnnual report
「In compact digital cameras, sales increased as the company recovered from parts supply shortages caused by the Kumamoto earthquake and high-value-added products, including the high-performance outdoor model COOLPIX W300, performed well.」
Strong sales of high-value-added products such as the COOLPIX W300, together with the recovery of parts supplies, led to higher compact-camera sales. - FY2017AdvancedAnnual report
「In the imaging business, to achieve a highly profitable business structure by focusing on high-value-added products, the company reviewed its overall product strategy and decided to discontinue the launch of the DL series of premium compact digital cameras.」
The policy of concentrating on high-value-added products advanced into specific measures, namely a review of the product strategy and discontinuation of the DL series launch. - FY2017-Q3RestatedAnnual report
「In the Imaging Products Business, we focused on sales of interchangeable-lens digital cameras such as the D5 and D500 and worked to control expenses. However, owing to the shrinking digital camera market and the impact of suppliers being affected by the 2016 Kumamoto Earthquake, the business as a whole recorded lower revenue and operating profit year on year.」
Although the company continued to focus sales efforts on the D5 and D500 and control expenses, revenue and profit declined due to market contraction and other factors. - FY2017-Q2First statedAnnual report
「By revising its product strategy, the company will focus more heavily than before on high-value-added products and seek to establish a highly profitable business structure. By focusing on high-value-added products and promoting platformization, it will further improve the efficiency of research and development. It will optimize its production and sales structures. It will reduce fixed costs by reviewing its organization and operating structure and optimizing its workforce in Japan by approximately 350 people, including through transfers.」
For the imaging business, which has been affected by market contraction and foreign-exchange movements, the company announced plans to concentrate on high-value-added products, promote platformization, optimize its production and sales structures, and optimize its workforce in Japan by approximately 350 people.