Acquiring New Customers through SEO, Video and Social Media
First written in FY2021-Q3. 10 of 16 entries say "Restated". Latest entry: 2026-08-14.
3 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「On the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we have worked on search engine optimization (SEO*) to rank the website highly in search engine results and used television commercials, video and social media to communicate the appeal and features of our services. We have also worked to improve brand awareness by continuing to air television commercials.」
Measures to acquire customers and improve brand awareness using SEO, television commercials, video and social media have continued. - FY2025-H1AdvancedAnnual report
「Revenue from the housing equipment DX business for the six-month period ended September 2023 amounted to ¥4,197.095 million, supported by the improvement in brand awareness resulting from media strategies such as television and taxi commercials, as well as strong sales of air conditioners, a seasonal product introduced in the previous fiscal year.」
The company describes implementing a media strategy including taxi commercials in addition to its existing SEO, television commercials, video and social media, as well as the resulting improvement in brand awareness. - FY2024-Q2AdvancedAnnual report
「In preparation for future growth in sales, we are also implementing measures to improve brand awareness, including airing television commercials in July.」
The company's established customer acquisition policy using television commercials and other media was supported by the specific record of actually airing television commercials in July 2023. - FY2024-Q1RestatedAnnual report
「On the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we have worked on search engine optimization (SEO*) to rank the website highly in search engine results and used television commercials, video and social media to communicate the appeal and features of our services.」
Customer acquisition initiatives using SEO, television commercials, videos and social media are continuing. - FY2023RestatedAnnual report
「We will actively work to acquire new customers whose needs become apparent through demand for replacement of home equipment after approximately 7 to 15 years due to deterioration over time, by placing internet advertising (search advertising) on search engines and undertaking search engine optimization (SEO*) to rank the website highly in search engine results.」
The policy of using search advertising, SEO, content and social media to convert replacement demand into new customer acquisition has continued. - FY2023-Q3RestatedAnnual report
「On the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we have worked on search engine optimization (SEO*) to rank the website highly in search engine results and used television commercials, video and social media to communicate the appeal and features of our services. In addition, because deterioration over time becomes apparent in home equipment after approximately 7 to 15 years,」
Measures using SEO, television commercials, video and social media to convert replacement demand arising approximately every 7 to 15 years into new customer acquisition have continued. - FY2023-Q2RestatedAnnual report
「On the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we are actively working to acquire new customers whose needs become apparent through demand for replacement of home equipment after approximately 7 to 15 years due to deterioration over time, while also working on search engine optimization (SEO*) to rank the website highly in search engine results and using television commercials, video and social media to further communicate the appeal and features of our services.」
Measures using SEO, television commercials, video and social media to convert replacement demand arising approximately every 7 to 15 years into new customer acquisition have continued. - FY2023-Q1RestatedAnnual report
「On the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we are actively working to acquire new customers whose needs become apparent through demand for replacement of home equipment after approximately 7 to 15 years due to deterioration over time, while also working on search engine optimization (SEO*) to rank the website highly in search engine results and using television commercials, video and social media to further communicate the appeal and features of our services.」
Measures using SEO, television commercials, video and social media to convert replacement demand arising approximately every 7 to 15 years into new customer acquisition have continued. - FY2022SoftenedAnnual report
「Advertising expenses amounted to ¥270.431 million, as we refrained from actively placing advertisements to increase brand awareness from the third quarter onward, when the deterioration in product supply became pronounced.」
While the company describes a customer acquisition policy using SEO, television commercials, video and social media, it explains that it refrained from actively placing advertisements from the third quarter onward in response to worsening product supply. - FY2022-Q3RestatedAnnual report
「On the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we are actively working to acquire new customers whose needs become apparent through demand for replacement of home equipment after approximately 7 to 15 years due to deterioration over time, while also working on search engine optimization (SEO*) to rank the website highly in search engine results and using television commercials, video and social media to further communicate the appeal and features of our services.」
Measures using SEO, television commercials, video and social media to convert replacement demand arising approximately every 7 to 15 years into new customer acquisition have continued. - FY2022-Q2AdvancedAnnual report
「On the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we are actively working to acquire new customers whose needs become apparent through demand for replacement of home equipment after approximately 7 to 15 years due to deterioration over time, while also working on search engine optimization (SEO*) to rank the website highly in search engine results and using television commercials, video and social media to further communicate the appeal and features of our services.」
Television commercials have been explicitly added to the existing SEO, video and social media channels, expanding the customer acquisition methods. - FY2022-Q1RestatedAnnual report
「In addition, on the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we are actively working to acquire new customers whose needs become apparent through demand for replacement of home equipment after approximately 7 to 15 years due to deterioration over time, while also working on search engine optimization (SEO*) to rank the website highly in search engine results and using video and social media to further communicate the appeal and features of our services.」
Measures using SEO, video and social media to convert replacement demand arising approximately every 7 to 15 years into new customer acquisition have continued. - FY2021RestatedAnnual report
「We will actively work to acquire new customers whose needs become apparent through demand for replacement of home equipment after approximately 7 to 15 years due to deterioration over time, by placing internet advertising (search advertising) on search engines and undertaking search engine optimization (SEO) to rank the website highly in search engine results.」
The policy of using SEO, search advertising, video and social media to convert replacement demand into new customer acquisition has continued. - FY2021-Q3First statedAnnual report
「On the "交換できるくん" website, based on the web marketing expertise and track record accumulated to date, we are actively working to acquire new customers whose needs become apparent through demand for replacement of home equipment after approximately 7 to 15 years due to deterioration over time, while also working on search engine optimization (SEO*) to rank the website highly in search engine results and using video and social media to further communicate the appeal and features of our services.」
The company describes measures using web marketing, SEO, video and social media to convert replacement demand arising approximately every 7 to 15 years into new customer acquisition.