Development and rollout of the “Shinmachi Chinese” restaurant format targeting the everyday dining market
First written in FY2022. 4 of 5 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2024-Q2.
36 other companies' latest entry also says "Advanced".
- FY2024-Q2AdvancedAnnual report
「As part of efforts to accelerate openings of a new format for the everyday market based on the “Shinmachi Chinese” concept, the Company opened a new Chuka Shokudo Hamayū Nonami store in Tenpaku-ku, Nagoya, in September 2023.」
Under the plan to make “New Neighborhood Chinese Dining” the growth engine for the everyday market, the company progressed from converting existing restaurants to rolling out the format through new restaurant openings. - FY2023AdvancedAnnual report
「In March 2023, the company converted Hamayuu Toyota restaurant in Toyota, Aichi Prefecture, into Chinese Dining Hamayuu Toyota, and in May of the same year converted Tori-kei Toshokan-dori restaurant in Nagakute, Aichi Prefecture, into Chinese Dining Hamayuu Toshokan-dori. Through these conversions, it strengthened the new Chinese Dining Hamayuu format, which offers authentic flavors at affordable prices.」
Under the plan to make “New Neighborhood Chinese Dining” a growth engine in the everyday dining market, the conversion of 2 existing restaurants was completed, bringing the number of Chinese Dining Hamayuu restaurants to 3. - FY2023-Q3AdvancedAnnual report
「In March 2023, Hamayumen Toyota in Toyota, Aichi Prefecture, changed format to Chuka Shokudo Hamayū Toyota, while Tori-kei Toshokandori in Nagakute, Aichi Prefecture, was being renovated for conversion to the Chuka Shokudo Hamayū format.」
For the “New Neighborhood Chinese Dining” format targeting the everyday dining market, the conversion of existing restaurants progressed from the planning stage to partial completion, increasing the number of Chinese Dining Hamayuu restaurants from 1 to 2. - FY2023-Q2AdvancedAnnual report
「Hamayumen Toyota in Toyota, Aichi Prefecture, and Tori-kei Toshokandori in Nagakute, Aichi Prefecture, are being renovated for conversion to the Chuka Shokudo Hamayū format.」
As part of the plan to make “New Neighborhood Chinese Dining” a growth engine, the company has begun renovating 2 existing restaurants to convert them to the Chinese Dining Hamayuu format. - FY2022First statedAnnual report
「The everyday dining market, centered on lower-priced offerings with an average spend per customer of around ¥1,000, is considered a business format that can generate a certain level of demand and maintain sales to some extent even amid the COVID-19 pandemic. Accordingly, the company has turned its attention to the everyday market that existed when it was founded and is developing a new business format under the concept of “New Neighborhood Chinese Dining,” evolved from machi-chuka, a popular style of Chinese dining that has become less widely available despite its popularity. The company will pursue this format as its growth engine for the time being.」
In addition to the traditional mid-priced and special-occasion dining market, the company has made the everyday market, with an average spend per customer of around ¥1,000, a new growth pillar and has already opened the Chinese Dining Hamayuu Chayagasaka restaurant.