Introduction of the Fully Self-Service Cosmetics Store “NOIN beauty”
First written in FY2024-Q2. 2 of 3 entries say "Advanced", first in FY2024. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「The sixth "NOIN beauty" cosmetics select shop at Tsutaya Bookstore Ryugasaki (Ibaraki Prefecture)」
NOIN beauty expanded from 4 stores to 6, further creating opportunities to attract customers through the cosmetics category. - FY2024AdvancedAnnual report
「We opened 4 stores of "NOIN beauty," the first physical cosmetics shop developed in partnership with a company operating a cosmetics e-commerce site. By expanding a category in which demand is growing regardless of age or gender, we created more opportunities for customers across a broad range of age groups to visit our stores.」
NOIN beauty expanded from its initial store to 4 stores, and the company cites the creation of opportunities to attract customers across a broad range of age groups as an effect of the initiative. - FY2024-Q2First statedAnnual report
「In January this year, in collaboration with ノイン株式会社, which operates a cosmetics e-commerce site, we opened "NOIN beauty," the first full self-service shop at a specialty cosmetics retailer, at Tsutaya Bookstore Niigata Bandai.」
Through collaboration with ノイン株式会社, the company opened the first full self-service shop at a specialty cosmetics retailer inside Tsutaya Bookstore Niigata Bandai.