Strengthening Sales at Existing Stores

「Group-wide store sales for company-operated and franchise stores combined amounted to ¥47,683 million on an all-store basis, up 2.9% year on year, while same-store sales increased 2.4% year on year. Customer traffic on a same-store basis was at approximately the same level as in the same period of the previous year.」

「With customer traffic remaining below the previous year’s level since the price revision in August 2024, the Company carried out various promotional activities to encourage visits by a broad range of customers. These included nationwide television commercials featuring the Company’s ambassador, actor Yuki Yamada (山田裕貴), aired in May and November of the previous year alongside the sale of limited-time menus, as well as the “Ultra Founding Festival 2026,” a collaboration with the “Ultraman” series held in January of the current year, featuring a campaign offering prizes such as original spoons. As a result of these initiatives, average spend per customer on a same-store basis increased 4.2% from the previous fiscal year, while customer traffic decreased 3.5%.」

「As a result of these initiatives, average spending per customer at existing stores increased 4.2% year on year, while customer traffic declined 3.5% year on year.」

「Customer traffic, on the other hand, decreased 5.4% year on year. It remained below the previous year’s level following the menu price revision in August of last year. To restore customer traffic, the Company implemented an “Uber Eats” campaign to increase the contribution from delivery services, which had declined significantly, and carried out various marketing activities to encourage a broad range of customers to visit its stores, including nationwide television commercials featuring the Company’s ambassador, actor Yuki Yamada (山田裕貴), and collaborative campaigns with the idol group Hinatazaka46 and the popular video game “Monster Hunter Wilds.”」

「The Company considers the year-on-year change in same-store customer traffic, with a target of a 1% increase, its most important management indicator. In the restaurant business, which primarily provides everyday meals, same-store customer traffic is a straightforward indicator of the strong support received from customers in local communities. The Company believes that increasing this figure by even 1% each year will lead to sustained growth.」

「Group-wide store sales for company-operated and franchise stores combined amounted to ¥45,129 million on an all-store basis, up 7.6% year on year. On a same-store basis, sales remained strong, increasing 8.6%. Average spend per customer increased 6.2% year on year, reflecting the revision of delivery service prices in December of the previous year, takeout prices in March, and menu prices for base curry and toppings in August, among other factors. Customer traffic increased 2.3% year on year, as the Company carried out marketing activities to attract a broad range of customers, including nationwide television commercials featuring the Company’s ambassador, actor Yuki Yamada (山田裕貴), aired in April in conjunction with the launch of the limited-time “THE Chicken Curry,” and the limited-quantity sale in May of “Nikukaisen Tonteki Curry,” the second installment in the “Nikukaisen” series, which had attracted attention on social media and elsewhere the previous year.」

「Group-wide store sales for company-operated and franchise stores combined amounted to ¥21,555 million on an all-store basis, up 6.3% year on year. On a same-store basis, sales remained strong, increasing 7.3% (customer traffic: up 3.1%; average spend per customer: up 4.1%).」

「As a result, domestic CoCo Ichibanya same-store sales for company-operated and franchise stores combined during the cumulative third-quarter period of the current fiscal year increased 14.1% year on year (customer traffic: up 3.5%; average spend per customer: up 10.3%), while group-wide store sales amounted to ¥65,630 million, up 14.3%. Average spend per customer rose substantially due to the effect of price increases implemented in the previous fiscal year for the base curry sauce and some toppings, while customer traffic also exceeded the previous year’s level, partly due to the effects of operating initiatives.」

「Domestic CoCo Ichibanya same-store sales for company-operated and franchise stores combined increased 13.7% year on year (average spend per customer: up 10.9%; customer traffic: up 2.5%), while group-wide store sales amounted to ¥43,198 million, up 13.6% year on year. Average spend per customer increased, reflecting the continuing impact of price increases implemented in June and December of the previous year for the base curry sauce and some toppings, among other factors.」

「As a result, domestic same-store sales for company-operated and franchise stores combined during the cumulative first-quarter period of the current fiscal year increased 13.3% year on year (customer traffic: up 1.3%; average spend per customer: up 11.8%), while sales on an all-store basis amounted to ¥20,803 million, up 12.4%. Average spend per customer rose substantially due to the effect of price increases implemented in the previous fiscal year for the base curry sauce and some toppings, while customer traffic also exceeded the previous year’s level.」

「For the earnings forecast for the fiscal year ending February 2024, the assumption for domestic same-store sales is a 6.0% increase from the previous fiscal year,」

「Regarding domestic stores, although the seventh wave of COVID-19 had an impact, customer traffic remained solid after the priority preventive measures were fully lifted in late March. In addition, the recovery in foot traffic resulting from the nationwide travel support program launched in October contributed to sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), which increased 4.5% year on year to ¥57,440 million on an all-store basis. On a same-store basis, sales increased 5.5% (customer traffic: up 4.2%; average spend per customer: up 1.3%).」

「In addition, because sales levels were low in the previous year due to the impact of the state of emergency, customer traffic gradually began to trend upward after requests to shorten business hours and other restrictions were fully lifted in late March. This trend continued after the price revision in June, and same-store sales increased 4.5%.」

「Although customer traffic gradually recovered as requests to shorten business hours and other restrictions were fully lifted in late March, same-store sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), increased only 0.7% year on year (customer traffic: up 1.6%; average spend per customer: down 0.9%).」

「Sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), amounted to ¥74,576 million on an all-store basis, down 2.2% from the previous period. On a same-store basis, sales decreased 1.4% (customer traffic: down 2.8%; average spend per customer: up 1.4%).」

「During the period, the state of emergency relating to COVID-19 remained in effect through the end of September, and some local governments continued to request shorter store operating hours from October onward, forcing the Company to maintain reduced-hours operations. After these requests ended, customer traffic began to trend upward, but the extent of the recovery remained limited. Under these conditions, the Company sought to capture delivery and takeout demand by increasing the number of stores offering delivery services such as Uber Eats and strengthening promotion of takeout through web advertising. As a result, sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), decreased 3.6% year on year to ¥54,958 million on an all-store basis, while same-store sales decreased 2.7% (customer traffic: down 4.6%; average spend per customer: up 2.0%).」

「On a same-store basis, sales decreased 1.0% (customer traffic: down 3.1%; average spend per customer: up 2.2%). Store sales fell below the previous year, affected by continued requests to shorten business hours under states of emergency and other measures, which resulted in continued reduced-hours operations, particularly in urban areas.」

「In addition, sales benefited from the rebound from the sharp decline caused by the state of emergency declared during the same period of the previous year. Sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), therefore increased to ¥18,594 million on an all-store basis, up 4.8% year on year. On a same-store basis, sales increased 5.3% (customer traffic: up 1.7%; average spend per customer: up 3.5%).」

「As a result of these measures, quarterly domestic same-store sales for company-operated and FC stores combined declined 18.5% in the first quarter, 11.3% in the second quarter and 8.3% in the third quarter. Although sales had not returned to pre-COVID levels, they had gradually begun to recover.」

「Sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), fell sharply from the previous year to ¥37,384 million on an all-store basis, down 15.0% year on year. On a same-store basis, sales decreased 14.9% (customer traffic: down 16.3%; average spend per customer: up 1.8%). In terms of operating conditions, in-store sales fell substantially, down 30.4% on a same-store basis, as requests from local governments to refrain from nonessential outings and shorten business hours resulted in continued reduced-hours operations, particularly in urban areas. Meanwhile, delivery and takeout sales increased 36.8% on a same-store basis, as the Company actively sought to capture takeout demand by expanding the number of stores using delivery services provided by Uber Eats and Demae-can and strengthening promotion of online ordering, among other measures.」

「Although we implemented these measures as circumstances required, the impact of the COVID-19 pandemic was substantial. Sales at domestic stores, comprising company-operated and FC stores, fell sharply from the previous year to ¥17,746 million on an all-store basis, down 18.6% year on year. On a same-store basis, sales decreased 18.5% (customer traffic: down 19.0%; average spend per customer: up 0.7%).」

「Regarding sales at domestic stores, comprising company-operated and FC stores, sales on an all-store basis increased 0.7% year on year, while same-store sales increased 0.5%. By component, customer traffic decreased 1.5%, while average spend per customer increased 2.1%, reflecting the effects of price revisions and other factors.」

「Regarding sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), sales on an all-store basis increased 0.8% year on year, while same-store sales remained solid, increasing 0.6%. Customer traffic at same stores decreased 1.5%, partly due to typhoons and heavy rainfall occurring from August onward, while average spend per customer increased 2.1%, reflecting the effects of price revisions and other factors.」

「Regarding sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), sales on an all-store basis increased 1.7% year on year, while same-store sales increased 1.4%. By component, customer traffic decreased 0.5%, while average spend per customer increased 1.9%, reflecting the effects of price revisions and other factors (see Table 1 below).」

「Sales on an all-store basis increased 2.2% from the previous period, while same-store sales increased 2.1%.」

「Regarding sales at domestic stores, comprising company-operated and franchise stores (hereinafter, “FC stores”), sales on an all-store basis increased 2.2% year on year, while same-store sales increased 2.1%. By component, customer traffic increased 1.0%, partly due to nationwide television commercials aired in September, while average spend per customer increased 1.1%, reflecting phased price revisions for some products and an increase in the number of toppings, among other factors.」

「Domestic store sales, including both company-operated and franchised stores, remained firm, increasing 0.9% year on year across all stores and 0.8% on a same-store basis. Customer traffic at existing stores declined 0.8%, while average spending per customer increased 1.6%, partly because prices for certain products were revised in stages from December 2016.」

「Domestic store sales increased 2.9% year on year across all stores and 1.8% on a same-store basis. Same-store customer traffic declined 0.7%, while average spending per customer increased 2.6% as a result of the phased regional price revisions implemented since December 2016.」

「Domestic store sales increased 2.6% year on year across all stores and 1.3% on a same-store basis. Same-store sales comprised a 1.4% decline in customer traffic, partly because of unsettled weather from summer through autumn, and a 2.8% increase in average spending per customer, reflecting phased regional price revisions implemented since December of the previous year.」

「Domestic store sales increased 2.6% year on year across all stores and 1.2% on a same-store basis. Same-store sales comprised a 1.1% decline in customer traffic, partly because of unsettled summer weather, and a 2.3% increase in average spending per customer, reflecting the effects of phased regional price revisions implemented since December of the previous year (see Table 1 below).」

「Domestic store sales remained firm, with sales across all stores increasing 2.8% year on year and same-store sales increasing 1.3%. Customer traffic at existing stores declined 1.0%, while average spending per customer increased 2.3%, partly because prices for certain products were revised in stages from December 2016.」

「We will continue to make "strengthening sales at existing stores" our most important priority, further improve QSC and aim to increase customer traffic. In addition, because menu price revisions implemented in December 2016 are expected to increase average spending per customer, we forecast same-store sales for the next period to rise 2.0% year on year, based on the 12-month period from March 2016 to February 2017.」

「For domestic CoCo Ichibanya, we made "strengthening sales at existing stores" our most important priority and implemented measures to enhance store appeal, including improvements in QSC and convenience. On a sales basis, domestic sales across all stores increased 0.6% year on year, while same-store domestic sales decreased 1.1% (see Table 1 below).」

「We will continue to make "strengthening sales at existing stores" our most important priority and aim to increase same-store sales by 1.0% year on year by further improving QSC.」