Meeting Customer Needs by Diversifying the Product Lineup

「Customer numbers increased 3.1% year on year, mainly because the Company sold the limited-time THE Chicken Curry in April and aired nationwide television commercials featuring its ambassador, actor Yuki Yamada, and sold the quantity-limited Meat Chunk Tonteki Curry in May as the second installment of the Meat Chunk series, which had attracted attention on social media and elsewhere the previous year.」

「In November, after the menu name had been decided, the Company relaunched it as Hearty Beef and Bold Curry, which was very well received.」

「As a menu initiative, in April the Company launched Nanashi Curry, topped with the largest piece of pork shoulder in CoCo Ichibanya's history, as part of the New Menu Name General Election campaign, in which customers voted to decide the menu name. In July, it launched THE Beef Curry, containing a generous portion of tender stewed beef, and sold 950,000 servings in 1.5 months, helped by the effect of a television commercial featuring Yuki Yamada.」

「As a limited-time menu initiative, the Company launched Roasted Spice Chicken Curry in March 2023, made with four specially roasted spices, and held a campaign offering customers the chance to win meal vouchers for use at Curry House CoCo Ichibanya by lottery. From April, it also held a customer-participation campaign called the New Menu Name General Election, in which customers voted on the name of the Nanashi Curry menu, made with CoCo Ichibanya's largest-ever piece of pork shoulder and chaliapin sauce. Both campaigns were very well received.」

「In terms of the menu, while implementing price increases in June and December, the Company revised its ordering process by adding rice-portion options and expanding the lineup of half-size toppings, known as Choi Topi, so customers could enjoy choosing from a broader menu.」

「At CoCo Ichibanya, following the June price revision, the Company revised its ordering process under the themes of making meals easier to eat, more affordable and more familiar, including by expanding the choices of toppings and rice portions so customers could choose from a broader menu. Among limited-time menu items, it continued to offer Spice-themed products, including Colorful Vegetables and Keema Spice Curry from March and Spice Curry Chicken Summer Vegetables from June.」

「In terms of the menu, CoCo Ichibanya offered Beef Curry as a limited-time menu item, selling 1.55 million servings, as well as two types of Spice Curry, selling 1.51 million servings in 6 months.」

「In terms of the menu, CoCo Ichibanya offered limited-time menu items including Beef Curry, which sold 1.55 million servings in 3 months, and Hot Spice Curry with Chicken and Tomato, which sold 750,000 servings in 3 months.」

「At CoCo Ichibanya, in addition to selling “Handmade Chicken Tender Cutlet Curry” and “Spice Curry,” we sold 270,000 boxed meals for children of elementary-school age or younger from 6 April to 31 May as a support menu during the COVID-19 pandemic.」

「In terms of the menu, sales of the limited-time Hand-prepared Tonkatsu Curry were strong, with 2.70 million servings sold in 4 months. Spice Curry, launched in the previous fiscal year and selling 3.40 million servings in 9 months, gained a certain level of support as a new curry category. In addition, the Company launched lower-carbohydrate curry made with cauliflower nationwide from June 2019 and CoCo Ichibanya Vegetarian Curry, which contains no animal-derived ingredients, nationwide from December 2019, among other new menus designed to meet market needs.」

「In terms of the menu, sales of the limited-time Hand-prepared Tonkatsu Curry were strong, with 2.04 million servings sold in 3 months. Spice Curry, launched the previous year and selling 2.44 million servings in 6 months, gained a certain level of support as a new curry category. The Company also introduced lower-carbohydrate curry, made with cauliflower instead of rice, in June 2019, among other menu offerings designed to meet changing market needs.」

「The Company launched three Spice Curry menu items as a series, selling a total of 2.59 million servings in 9 months. It also introduced CoCo de Off Curry, a lower-carbohydrate curry menu requested by customers for some time, in December 2018, among other new menu offerings designed to respond to changing times.」

「In terms of the menu, the Hand-prepared series, including Hand-prepared Chicken Tenderloin Cutlet Curry, which sold 2.19 million servings in 3 months, and Hand-prepared Pork Fillet Katsu Curry, which sold 1.74 million servings in 3 months, was well received. The Company also introduced new offerings, including by increasing the number of stores selling curry ramen and introducing limited-time menus that make use of regional characteristics.」

「In terms of the menu, sales of the limited-time Hand-prepared Chicken Tenderloin Cutlet Curry were strong, with 2.19 million servings sold in 3 months. The Company also began selling two types of soup curry, previously sold mainly during winter, and received a favorable response, with 1.72 million servings sold in 6 months, as it worked to meet a broader range of customer needs.」

「The Company worked to develop new customer segments, including by increasing the number of stores selling vegetarian curry, which contains no animal-derived ingredients.」

「The Company also worked to develop new customer segments, including by expanding the number of stores selling vegetarian curry, which contains no animal-derived ingredients.」

「We have broadened the range of our core products to meet a wide variety of customer needs, including introducing a system that allows customers to choose sweetness as well as spiciness and selling vegetarian curry, made without animal-derived ingredients, at selected stores.」