Improving the furisode product mix and service benefits
First written in FY2016. 18 of 27 entries say "Restated". Latest entry: 2026-11-09.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「The gross margin for the consolidated fiscal year increased 2.8 percentage points from the previous fiscal year to 61.5%. This was because the cost ratio of key products improved through a review of the inventory mix and optimisation of selling prices.」
The cost ratio of key products improved through a review of the inventory mix and optimisation of selling prices, raising the gross margin 2.8 percentage points year on year to 61.5%. - FY2026-H1AdvancedAnnual report
「This was because the cost ratio of key products improved through a review of the inventory mix and optimisation of selling prices.」
The cost ratio of key products improved through a review of the inventory mix and optimisation of selling prices, raising the gross margin 1.8 percentage points year on year to 60.3%. - FY2025-H1AdvancedAnnual report
「Meanwhile, average selling prices, mainly in sales, increased as a result of reviewing the product lineup and campaign planning, and performance was in line with the initial plan.」
Following a review of the product lineup and campaign planning, average selling prices increased mainly in sales, and performance was in line with the initial plan. - FY2024-Q3RestatedAnnual report
「As customers' preference for rentals continued to grow and the number of customers using mama furisode and older-sister furisode continued to trend upward, the company worked to introduce and expand products and service plans tailored to customer needs.」
In response to the growing preference for rentals and increased use of mama furisode and older-sister furisode, the company continues to introduce and expand products and service plans tailored to customer needs. - FY2024-Q2AdvancedAnnual report
「The introduction and expansion of products and service plans tailored to customer needs gradually began to bear fruit, and order intake increased 1.4% year on year.」
The company states that the introduction and expansion of products and service plans tailored to customer needs led to a 1.4% year-on-year increase in order intake from furisode sales and rentals. - FY2024-Q1RestatedAnnual report
「Amid this environment, the Group reviewed and improved its product mix and advertising and promotional initiatives and conducted proactive sales activities to restore performance.」
The company continues sales initiatives, including reviewing and improving its product mix, but no specific results demonstrating the effects of those improvements are described. - FY2023RestatedAnnual report
「We will differentiate ourselves from competitors by reviewing advertising initiatives for customers, planning products tailored to customer needs, and implementing sales initiatives, while working to improve order intake.」
The company continues to improve its products and proposals through product planning tailored to customer needs and sales initiatives as a means of improving furisode order intake. - FY2022RestatedAnnual report
「We will also continue working to improve the product mix, event planning, service benefits and other related aspects so that we can make proposals that exceed customers' needs and expectations.」
The company has reaffirmed continuous improvements to its product mix, event planning and service benefits as measures to improve its ability to make proposals to customers. - FY2020RestatedAnnual report
「In both furisode and general kimono sales, we will continue working to improve the product mix, event planning, service benefits and other related aspects so that we can make proposals that exceed customers' needs and expectations.」
The company has reaffirmed continuous improvements to its product mix, event planning and service benefits as sales initiatives for furisode and general kimono. - FY2020-Q3RestatedAnnual report
「Against this backdrop, the Group worked to improve and strengthen its product mix and advertising and promotional initiatives, and pursued active sales activities to restore business performance.」
The company continues to improve and strengthen its product mix and advertising and promotional initiatives as measures to restore business performance. - FY2020-Q1RestatedAnnual report
「Against this backdrop, the Group worked to improve its product mix and advertising and promotional initiatives and conducted proactive sales activities to restore performance.」
The company continues sales initiatives, including improvements to its product mix. Although the close rate and average selling price are described as having increased in the furisode division, no specific changes to the product lineup or service benefits are indicated. - FY2019-Q3RestatedAnnual report
「Against this backdrop, the Group reviewed its product mix and advertising and promotional initiatives, while conducting proactive sales activities, including events in new formats.」
The company continues to review its product mix and hold events in new formats as sales initiatives, but no improvement in the close rate or average selling price has been demonstrated. - FY2019-Q2RestatedAnnual report
「Against this backdrop, the Group reviewed its product mix and advertising and promotional initiatives, while conducting proactive sales activities, including events in new formats.」
The company continues to review its product mix and hold events in new formats as sales initiatives, but no improvement in the close rate or average selling price has been demonstrated. - FY2019-Q1RestatedAnnual report
「Against this backdrop, the Group reviewed its product mix and advertising and promotional initiatives, while conducting proactive sales activities, including events in new formats.」
The company continues to review its product mix as a sales initiative. The close rate and average selling price declined in the current quarter, and no improvement has been demonstrated. - FY2018RestatedAnnual report
「We will further improve the product lineup and the structure of service benefits and work to increase the conversion rate and average selling price.」
The Company continues measures to increase the conversion rate and average selling price by improving the product lineup and service benefits. - FY2018-Q3RestatedAnnual report
「Against this backdrop, the Group strengthened efforts to improve its product policy and advertising strategy and conducted proactive sales activities.」
The company continues sales initiatives, including improvements to its product strategy, but no specific changes to the product lineup or service benefits are described. - FY2018-Q2RestatedAnnual report
「During the second quarter of the consolidated cumulative period, the Group strengthened efforts to improve its product policy and advertising strategy and conducted proactive sales activities.」
The company continues sales initiatives, including improvements to its product strategy, but no specific changes to the product lineup or service benefits are described. - FY2018-Q1RestatedAnnual report
「During the first quarter of the consolidated cumulative period, the Group worked mainly to improve its product mix and advertising initiatives and conducted proactive sales activities.」
The company continues sales initiatives, including improvements to its product mix, but no specific changes to the product lineup or service benefits are described. - FY2017RestatedAnnual report
「We will further improve the product lineup and the structure of service benefits and work to increase the conversion rate and average selling price.」
The Company continues measures to increase the conversion rate and average selling price by improving the product lineup and service benefits. - FY2017-Q3RestatedAnnual report
「During the third quarter of the consolidated cumulative period, the Group worked mainly to improve its product mix and advertising initiatives and strengthened efforts to increase order intake.」
The Company states that it continues to improve its product mix. - FY2017-Q2RestatedAnnual report
「During the second quarter of the consolidated cumulative period, the Group worked mainly to improve its product mix and advertising initiatives and strengthened efforts to increase order intake.」
The Company states that it continues to improve its product mix. - FY2017-Q1RestatedAnnual report
「During the first quarter of the consolidated cumulative period, the Group worked mainly to improve its product mix and advertising initiatives and strengthened efforts to increase order intake.」
The Company states that it continues to improve its product mix. - FY2016First statedAnnual report
「We will further improve the product lineup and the structure of service benefits and work to increase the conversion rate and average selling price.」
The Company describes improving the product lineup and service benefits as measures to increase the conversion rate and average selling price.