Improving In-Store Visibility and Customer Circulation by Lowering Fixture Heights

「We will operate stores that provide customers with a comfortable shopping experience by prioritizing sales floors where customers can shop easily on their own and clear product promotions, while responding to diversifying customer needs through styling proposals and clearer sales floor layouts.」

「The number of product items held in inventory per store also declined, helping create sales floors where customers can shop more easily and improve the efficiency of store operations.」

「Since the previous fiscal year, under the slogan “Creating stores that are trusted by many customers and are attractive,” we have worked on four reforms: rebuilding our corporate climate and culture, reforming our products, reforming store operations, and redirecting store development. Results have begun to emerge, including improved inventory efficiency, higher product prices through quality improvements, and the development of solution-oriented sales floors with layouts that improve customer circulation and visibility within the sales floor.」

「We also reviewed the fixtures and changed the layout to improve in-store visibility and circulation and enhance our ability to make recommendations in existing stores.」

「We also lowered the fixtures to improve visibility and circulation in existing stores.」