Building New Business Formats Through the Use of Social Media and IT
First written in FY2021. 8 of 10 entries say "Advanced", first in FY2022-Q2. Latest entry: 2026-09-17.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As an innovative reuse brand supported mainly by young people with discerning tastes, the company has steadily expanded its fan base by disseminating information through social media.」
It was stated that at New York Joe Exchange, information dissemination through social media has contributed to expanding its fan base, mainly among younger people. - FY2026-H1AdvancedAnnual report
「In addition, we have steadily expanded our fan base by disseminating information through social media.」
In the reuse business, information was disseminated through social media, contributing to the expansion of the fan base. - FY2025AdvancedAnnual report
「For 株式会社ＯＬＤ ＦＬＩＰ, in the reuse market, where expansion is expected, we will work to improve earnings by strengthening campaign sales and marketing using social media, as well as sales of upcycled products that add new value to collected goods.」
Social media marketing, campaign sales and stronger sales of upcycled products were identified as specific measures to improve earnings in the reuse business. - FY2025-H1AdvancedAnnual report
「For 株式会社ＯＬＤ ＦＬＩＰ, in the reuse market, where expansion is expected, we will work to improve earnings by strengthening campaign sales and marketing using social media, as well as sales of upcycled products that add new value to collected goods.」
Social media marketing, campaign sales and stronger sales of upcycled products were identified as specific measures to improve earnings in the reuse business. - FY2022AdvancedAnnual report
「Revenue from other businesses comprises operating revenue from the cram-school business of 株式会社マンツーマンアカデミー, commission revenue from the prepaid specified transactions business of 株式会社ヤマノセイビング, operating revenue from kimono dressing classes of 一般社団法人日本技術技能教育協会, and operating revenue from the DX Promotion Office. Net sales were ¥509 million, up 7.0% year on year, supported in part by the steady performance of the cram-school business, which increased its number of students despite the COVID-19 pandemic. The segment recorded a loss of ¥32 million, compared with segment profit of ¥8 million in the previous fiscal year, due in part to development and testing expenses associated with the start of operations at the DX Promotion Office.」
The DX Promotion Office began operations, and development and testing expenses and operating revenue reached the stage of being recorded in other businesses. - FY2022-Q3RestatedAnnual report
「In addition, to promote the digital transformation of our existing businesses and create new business models, we invited experts in May 2021, established the DX Promotion Office, and began development and testing.」
We continue to establish the DX Promotion Office, invite experts, digitally transform existing businesses, and develop and test new business models. - FY2022-Q2AdvancedAnnual report
「In addition, to promote the digital transformation of our existing businesses and create new business models, we invited experts in May 2021, established the DX Promotion Office, and began development and testing.」
In May 2021, we invited experts, established the DX Promotion Office, and began the digital transformation of existing businesses and the development and testing of new business models. - FY2021First statedAnnual report
「We will actively use IT, including by strengthening customer-attraction channels through social media, and work to develop and build a new business model through digitalisation in order to attract new customers and establish the Group's brand while revitalising our physical stores.」
For the first time, we independently identified the development and establishment of a new business model through social media customer acquisition, IT use, physical-store revitalisation, Group branding and digitalisation as specific measures addressing key issues.