Differentiation and Uniqueness of Original Products

「To strengthen sales of Lawson Three F’s original products, we systematically introduced new varieties of yakitori, a specialty baked in-store since the Three F era. In addition, we conducted discount campaigns for “Mochi Ponyo” and volume-increase campaigns for “chilled boxed meals” and “prepared dishes,” contributing to stronger brand appeal and higher sales.」

「On the product front, sales of key daily products such as rice-based meals and bakery products grew substantially as we strengthened the assortment on an ongoing basis using AI.CO, centered on Lawson's 50th-anniversary promotions. For Lawson Three F's original products, planned launches of new yakitori products, a Three F tradition of yakitori baked in-store, drove sales. We also began selling doria prepared to deliver the texture and flavor distinctive to chilled products, and continued efforts to attract new customer segments. In addition, discount campaigns for yakitori and Mochi Ponyo and volume-increase campaigns for chilled boxed meals and prepared side dishes strengthened brand appeal and contributed to higher sales.」

「For Lawson Three F's original products, the revival sale of KUI Chicken Stick, which was popular during the Three F era, and strong sales of new products such as Adult Chicken Tsukune Stick Black Pepper contributed to higher sales, as did discount campaigns for yakitori and Mochi Ponyo and volume-increase campaigns for chilled boxed meals and prepared side dishes.」

「For Lawson Three F's original products, expanding the number of prepared-side-dish items, renewing yakitori and launching the negitoro half-cooked egg rice bowl aimed at attracting new customers drove sales. Various discount campaigns for chilled boxed meals and Mochi Ponyo also contributed to sales growth and customer traffic.」

「For Lawson Three F's original products, renewed yakitori and the newly launched negitoro half-cooked egg rice bowl drove sales, while various discount campaigns for chilled boxed meals and Mochi Ponyo contributed to higher sales and customer traffic.」

「On the product front, in addition to the recovery in customer numbers driven by Lawson's active sales-promotion activities, in-store promotion of Lawson Three F's original products proved effective, and sales of chilled boxed meals, yakitori and prepared side dishes continued to perform well.」

「We also began selling "Yokohama Croquettes," made with potatoes harvested in Yokohama. In addition to the synergistic effect of purchases made together with rice balls and prepared side dishes, the product helped lift sales of in-store prepared foods.」

「On the product front, sales of key categories such as gooz coffee, bakery products, rice balls and prepared side dishes remained strong. As various events resumed, expanding the assortment of products meeting leisure demand, including soft-serve ice cream and snack-style prepared side dishes, contributed to growth in sales and customer numbers. We also expanded the range of price points and encouraged cross-category purchases rather than single-item purchases, helping secure sales opportunities.」

「On the product front, sales of key products such as gooz coffee, rice balls and bakery products remained strong. We also actively developed products tailored to the recovery in foot traffic and leisure demand, including completely renewed bakery products and soft-serve ice cream, specialty-store katsu sandwiches and character products for families, and sales of these products also remained strong. In addition, to address purchase restraint caused by price increases, we expanded the assortment of low-priced ambient-temperature prepared side dishes and encouraged customers to purchase them together with items such as rice balls, helping secure sales opportunities.」

「On the product front, sales of key products such as gooz coffee, rice balls and bakery products remained strong. We also actively developed products tailored to the recovery in foot traffic and leisure demand, including a complete renewal of soft-serve ice cream, specialty-store katsu sandwiches and character products for families, and sales of these products also remained strong. In addition, we began selling the new "Hot Select Lunch" to mitigate the impact of weaker consumer sentiment in response to higher prices.」

「Among our other original products, growth in sales of chilled boxed meals and chilled sushi has been slowing as demand shifts from prepared meals back to dining out. However, yakitori sales have continued to exceed the previous year's level, supported by an expanded assortment and revised sales methods in response to the COVID-19 pandemic. In addition, we began selling prepared side dishes in mid-September as a new original-product category. We brought back products that had been popular at Three F, offering long-standing customers a sense of nostalgia and new customers the distinctive taste of Three F, and sales have also remained strong.」

「On the product front, in response to increasingly diverse customer food needs, we began selling distinctive in-store prepared foods, including meat alternatives made with soy-based meat, fresh-vegetable dishes and substantial large-portion menus. For weekend leisure travelers, we expanded the assortment of recommended baked and imported confectionery to be enjoyed with gooz coffee, and offered desserts such as the popular maritozzo and parfaits, developing products to meet changes in store usage and the needs of new customer segments.」

「On the product front, fresh-produce sales declined slightly after rising substantially last year amid the COVID-19 pandemic, while sales of our original chilled boxed meals and chilled sushi continued to exceed the previous year's level. Yakitori sales also grew substantially as non-contact sales using food packs and discount sales proved effective.」

「Among our original products, sales continued to exceed the previous year's level, supported by substantial growth in chilled sushi sales in addition to the well-received chilled boxed meals. For yakitori, face-to-face sales struggled as customer purchasing behavior changed, so we strengthened non-contact sales using food packs and held the first ¥100-each sale since the brand conversion.」

「Among our original products, sales continued to exceed the previous year's level, supported by substantial growth in chilled sushi sales in addition to the well-received chilled boxed meals. For yakitori, as face-to-face sales from display fixtures in front of the registers struggled, we worked to strengthen non-contact sales using food packs.」

「On the product front, fresh produce and books, among Lawson Three F's distinctive features, matched changes in customer usage patterns and contributed to new reasons to visit and higher average spend per customer. In addition, the installation of additional frozen and refrigerated cases at the time of the brand conversion proved effective, and frozen-food sales grew substantially as demand for prepared meals increased.」

「On the product front, fresh produce and books, among Lawson Three F's distinctive features, matched changes in the operating environment, supporting sales through new reasons to visit and higher average spend per customer. In addition, the installation of additional frozen and refrigerated cases at the time of the brand conversion proved effective and led to higher frozen-food sales.」

「Operationally, sales of key products such as handmade rice balls and boxed meals performed well and exceeded the previous year's level after we reviewed the production process for in-store prepared foods and improved their appeal. At highway service-area stores, we offered recommended souvenir products from across Japan during the long holiday period, and stimulated latent customer demand by beginning to carry popular products from well-regarded local shops and soft-serve ice cream made with local ingredients.」

「Operationally, sales of key products such as handmade rice balls and boxed meals performed well and exceeded the previous year's level after we reviewed the production process for in-store prepared foods and improved their appeal. At highway service-area stores, we offered recommended souvenir products from across Japan during the long holiday period, and stimulated latent customer demand by beginning to carry popular products from well-regarded local shops and soft-serve ice cream made with local ingredients.」

「As a next-generation convenience-store format, our gooz business has focused on developing and rolling out products suited to how each store is used. In particular, at our highway service-area stores, we offered recommended souvenir products from across Japan during the 10-day Golden Week holiday period, and began selling soft-serve ice cream made with local ingredients. These efforts successfully stimulated latent customer demand and helped lift sales overall.」

「To further differentiate ourselves from convenience stores, we improved the appeal of key in-store prepared foods, including handmade rice balls and boxed meals, by reviewing ingredients and paying closer attention to visual presentation and other extra touches in the manufacturing process.」

「At our gooz business, we renewed in-store prepared foods, centered on standard items, to further differentiate ourselves from convenience stores. For standard items such as fried-chicken and hamburger steak boxed meals, we improved product appeal by adding extra touches, including using raw meat, cracking eggs for fried eggs and enhancing visual presentation. We also revamped our sales-promotion tools to highlight the appeal of handmade, freshly prepared products made in-store.」

「At our gooz business, we revised the product mix as the number of customers making routine weekday purchases increased. We enhanced the assortment of in-store prepared foods, including personalized koppe-pan rolls with fillings selected to customers' preferences and substantial boxed meals for truck drivers, pursuing the enjoyment of having choices without becoming tired of the selection even with daily use.」

「We prepare bakery products and boxed meals in-store and emphasize their freshness, developing stores as a next-generation convenience-store format that conveys warmth, comfort and relaxation and meets the needs of customers who are not satisfied with the assortment offered by conventional convenience stores.」

「On the product front, we focused on prepared foods, a market expanding as household sizes decline and the number of dual-income couples increases. Under the concept "An easy, delicious addition to the dinner table," we launched the new "Okazutei" brand, expanded the evening and nighttime assortment and ambient-temperature packaged sales, and promoted these offerings to customers. We also actively developed products likely to attract attention, including boxed meals and prepared foods launched in collaboration with the popular film "Cheer☆Dan," and desserts and bakery products created in collaboration with Morinaga Milk Caramel.」

「In addition, as a joint pilot project with CREATE CORPORATION S.D., we began testing the sale of original products popular at Three F, including chilled boxed meals and the popular dessert Mochi Ponyo, at selected "Kusuri Create" stores.」

「As part of our sales promotions, we continued initiatives to attract more customers, including the evening discount campaign "Night Discount," which offers discounts on items such as oden, rice balls and desserts during designated evening and nighttime hours, and the limited-time "Yakitori Festival" campaign, which offers counter foods such as yakitori, finished in dedicated in-store ovens, at attractive prices.」

「On the product front, we continued to provide customers with an enjoyable, fresh shopping experience by expanding an assortment that leverages Three F's distinctive offerings, including stores specializing in fresh produce and books, small-batch products and locally focused products that are difficult to find at other chains, while actively proposing new products and seasonal and event-related items.」

「We have pursued differentiation and distinctiveness in original products, including yakitori baked in ovens inside the stores, multiple flavors of Mochiponyo, and products created in collaboration with popular films and well-known local establishments.」