Driving store visits through time- and period-limited promotions

「At Lawson Three F stores operated by 株式会社エル・ティー・エフ, sales promotion initiatives, including Lawson chain's Hapi-Toku Festival, the Lawson Three F-exclusive ¥100 yakitori sale and the PayPay coupon campaign, proved effective despite the impact of unseasonable weather, such as lower temperatures caused by prolonged rain during the summer, and customer numbers remained above the previous year.」

「Proactive sales promotion activities, including Lawson chain’s “Hapi Toku Festival,” Lawson Three F-exclusive ¥100 yakitori sales and PayPay coupon campaigns, proved effective, and customer numbers remained above the previous year.」

「At Lawson Three F stores operated by LTF Co., Ltd., the summer was hotter than the previous year, and promotional support from Lawson chain’s 50th-anniversary campaign also helped. Average daily sales per store continued to exceed the previous year and remained strong.」

「For Lawson Three F’s private-label products as well, the company distributed flyers with discount coupons for expanded-item-count prepared foods, revamped yakitori, chilled boxed meals and Mochiponyo to local customers, while also using online videos for advertising for the first time. These efforts increased awareness and led to higher customer traffic and sales.」

「For Lawson Three F's original products, renewed yakitori and the newly launched negitoro half-cooked egg rice bowl drove sales, while various discount campaigns for chilled boxed meals and Mochi Ponyo contributed to higher sales and customer traffic.」

「The company sought to attract customers and promote the brand by conducting its first original sales promotion since the brand conversion, including distributing discount coupons for original products only to local customers.」

「In terms of services, as demand for food delivery services increased amid the COVID-19 pandemic, the company sequentially expanded the number of stores offering Uber Eats, reaching 140 stores at the end of the fiscal year.」

「Yakitori sales through face-to-face service have struggled due to changes in customer purchasing behavior, but the company strengthened non-contact sales using food packs and held its first ¥100 uniform-price sale since the brand conversion.」

「In terms of sales, the company's original yakitori, grilled in dedicated ovens, generated higher sales than the previous year and performed well, helped by original promotional campaigns such as the Chicken Tsukune Bou ¥100 Sale held to mark the first anniversary of the brand conversion.」

「In terms of sales, the company's original products as a whole performed well and generated higher sales than the previous year, helped by original promotional campaigns such as the Chicken Tsukune Bou ¥100 Sale held to mark the first anniversary of the brand conversion. These products included yakitori grilled in dedicated ovens and chilled boxed meals that recreate the taste of home cooking and specialty restaurants through carefully selected ingredients and preparation methods.」

「To mark the first anniversary of the brand conversion, the company held its own promotional campaign, including the Chicken Tsukune Bou ¥100 Sale, and Lawson's scratch-card lottery. Hit products such as the new-concept dessert Baschee also made significant contributions to customer traffic and sales, allowing the company to gradually realize the strengths of the dual-brand format.」

「Before the full-scale conversion to Lawson-Three F, the company held the Three F Grand Appreciation Festival and other events, expressing its longstanding gratitude to the many customers who had patronized Three F and offering popular Three F products at attractive prices.」

「The company has worked to create stores that customers would want to visit again by running various promotional campaigns that made the products feel familiar and accessible to customers.」

「As part of our sales promotions, we continued initiatives to attract more customers, including the evening discount campaign "Night Discount," which offers discounts on items such as oden, rice balls and desserts during designated evening and nighttime hours, and the limited-time "Yakitori Festival" campaign, which offers counter foods such as yakitori, finished in dedicated in-store ovens, at attractive prices.」