Addressing value-conscious consumers by expanding price ranges and strengthening low-priced product offerings
First written in FY2023. 3 of 7 entries say "Advanced", first in FY2025-Q1. Latest entry: 2026-04-09.
3 other companies' latest entry also says "Advanced".
- 2026-04-09AdvancedRevision of earnings forecasts
「While revising the prices of some in-store prepared products in response to higher raw-material prices, we also expanded the range of products at affordable price points that customers can purchase regularly, pursuing a balanced pricing strategy. We also expanded our bakery and baked-goods lineup, which has strong affinity with our core gooz coffee business. By addressing a broad range of needs, from everyday purchases to leisure demand, sales of in-store prepared products remained generally firm.」
The company is pursuing a pricing and product strategy that combines price revisions with an expanded range of affordable products and broader bakery and baked-goods offerings. - FY2026-H1AdvancedAnnual report
「Regarding our products, while we revised the prices of certain in-store prepared items in response to higher raw material prices, we expanded our selection of affordably priced products that are convenient for everyday use, including boxed meals and noodles. We also expanded our lineup of bakery products and baked goods that pair well with gooz coffee. By catering to a broad range of needs, from everyday use to leisure outings, sales of in-store prepared items have remained strong.」
In response to higher raw material prices, we revised the prices of certain products while expanding affordably priced boxed meals and noodle products, as well as bakery products and baked goods that pair well with coffee, thereby catering to needs ranging from everyday use to leisure outings. - FY2025-H1RestatedAnnual report
「In response to changes in customer purchasing patterns, we strengthened our selection across a broad range, from affordably priced products to higher-value products. In addition, we proactively expanded our lineup of new in-store prepared cup snacks and noodles, thereby working to uncover latent demand.」
We continue to address changes in customer purchasing patterns and latent demand by offering a broad selection ranging from affordably priced products to higher-value products, as well as in-store prepared cup snacks and noodles. - FY2025-Q1AdvancedAnnual report
「In response to changes in customer purchasing patterns, we expanded our selection across a broad range, from affordably priced products to higher-value products. In addition, we proactively introduced new in-store prepared cup snacks and noodles, thereby working to uncover latent demand.」
At gooz, we reflected a broad price range, from affordably priced products to higher-value products, in the actual product lineup, and introduced cup snacks and noodles to address latent demand. - FY2024Specific implementation of a two-tiered price-line strategyAnnual report
「Across the two formats, Lawson Three F and gooz, we will continue to drive a sustainable growth cycle of higher sales and profits, rising wages, and revitalized stores by differentiating ourselves through a two-tiered price-line strategy combining high-quality, high-priced products with affordably priced products, while optimizing each individual store.」
The previous initiatives to broaden price points and expand low-priced products have been given concrete form as differentiation through a two-tiered price-line strategy, combining high-quality, high-priced products with affordably priced products across the two formats. - FY2024-Q1RestatedAnnual report
「In addition, we secured sales opportunities by broadening the price range of our products and promoting combination purchases across categories, rather than limiting purchases to individual items.」
We continue to address purchase restraint and changes in customer purchasing patterns by broadening product price points and encouraging combination purchases across categories in addition to individual-item purchases. - FY2023First statedAnnual report
「We have pursued sales strategies aligned with changes in customer purchasing patterns, including optimizing our pricing policy by broadening the price range and expanding product choices. In addition, to address consumers holding back on purchases following price increases, we broadened the price range, expanded our selection of new low-priced ambient ready-to-eat foods, and promoted combination purchases with products such as rice balls, thereby securing sales opportunities.」
In response to value-conscious consumers and purchase restraint resulting from higher raw material prices and product price revisions, measures to broaden price points, increase choices, expand low-priced ambient ready-to-eat foods, and promote combination purchases were disclosed separately for the first time.