Establishing Lawson Three F store standards and ensuring consistent operational quality
First written in FY2019-Q2. 4 of 8 entries say "Restated". Latest entry: FY2024-Q3.
No other company in this theme has enough history to compare yet.
- FY2024-Q3RestatedAnnual report
「On the product front, in addition to the recovery in customer numbers driven by Lawson's active sales-promotion activities, in-store promotion of Lawson Three F's original products proved effective, and sales of chilled boxed meals, yakitori and prepared side dishes continued to perform well.」
Continues initiatives supporting customer traffic and sales at dual-branded stores by combining Lawson chain promotions with in-store promotion of Lawson-Three F’s distinctive products. - FY2021RestatedAnnual report
「To increase customer traffic and stimulate purchasing, we have proposed sales floors that satisfy customers visiting our stores with Lawson-Three F products and services by simultaneously implementing measures such as support for expanding Lawson-Three F’s distinctive product line-up, in coordination with highly effective customer-attraction measures such as various Lawson sales promotions and campaigns using popular content that draw on Lawson’s strengths in entertainment.」
Continues to propose sales-floor offerings by coordinating Lawson promotions and popular content with support for expanding Lawson-Three F’s distinctive product line-up. - FY2020-Q3RestatedAnnual report
「In addition, a succession of hit products among Lawson’s “Uchi Café” desserts, including the new-style dessert “Baschee: Basque-style Cheesecake,” and promotional initiatives such as scratch-card lotteries that draw on Lawson’s strengths in entertainment made a significant contribution to customer traffic and sales, enabling us to demonstrate the strengths of the dual brand.」
Continues to describe the contribution to customer traffic and sales of combining Lawson’s hit products and promotional initiatives with Three F’s original products and promotional initiatives. - FY2020-Q2RestatedAnnual report
「In addition, Lawson promotional initiatives such as its scratch-card lottery, and hit products such as the new-style dessert “Baschee: Basque-style Cheesecake,” made a significant contribution to customer traffic and sales, enabling us to gradually demonstrate the strengths of the dual brand.」
Continues to describe the contribution of combining products and promotional initiatives from both Lawson and Three F to customer traffic and sales at dual-branded stores. - FY2020-Q1AdvancedAnnual report
「To mark the first anniversary of the brand conversion, the company held its own promotional campaign, including the Chicken Tsukune Bou ¥100 Sale, and Lawson's scratch-card lottery. Hit products such as the new-concept dessert Baschee also made significant contributions to customer traffic and sales, allowing the company to gradually realize the strengths of the dual-brand format.」
States that, in addition to maintaining and improving conditions inside and outside stores, promotional initiatives marking the first anniversary of the brand conversion and the introduction of hit products contributed to customer traffic and sales, and that the strengths of the dual brand have begun to emerge. - FY2019AdvancedAnnual report
「As a result of implementing store standards, enhancing product line-ups and promoting original products, we were able to significantly increase store sales compared with the period when the stores operated under the Three F brand alone. In addition, average sales at stores more than 1 year after the brand conversion have exceeded the previous year and remained strong.」
Shows that implementing store standards, enhancing product line-ups and promoting original products significantly increased store sales compared with the period under a single brand, and that average sales at stores more than 1 year after the brand conversion exceeded the previous year. - FY2019-Q3AdvancedAnnual report
「In addition, to maximise the benefits of the brand conversion, we have actively provided expense support to franchisees and focused on maintaining conditions inside and outside stores, chiefly by enhancing product line-ups. Alongside Lawson products, we have promoted the appeal of Three F’s original products, including chilled boxed meals, yakitori and Mochiponyo, and aim to create stores that customers who visit for the first time after the brand conversion will want to use again.」
As part of operating the store standards established in the previous quarter, specifically implemented expense support for franchisees, enhanced product line-ups, maintained conditions inside and outside stores, and promoted Lawson products and Three F’s original products. - FY2019-Q2First statedAnnual report
「During the cumulative second-quarter period, we established store standards for “Lawson-Three F,” based on Lawson’s operating model, with the aim of creating stores where customers can shop comfortably. Drawing on the operating and merchandising capabilities we have developed to date, we are working to create stores that customers want to visit specifically because they are “Lawson-Three F” stores by delivering effective in-store presentation and rigorously maintaining conditions inside and outside the stores.」
During the cumulative period, newly established standards for dual-branded stores based on Lawson’s operating model, explicitly identifying in-store presentation and maintenance of conditions inside and outside the stores as operating measures.