Responding to Inbound Tourism Demand and Opening Airport Stores

「Duty-free sales reached a record high as the company’s inbound strategy, which does not depend on a single country, proved successful and the number of customers from Southeast Asia, Europe and the United States increased.」

「In its domestic business, the company increased tax-free sales by expanding entertainment experiences and products for international visitors, conducting “pre-trip promotions” to make tourists aware of Don Quijote before visiting Japan and provide them with savings, and implementing other inbound measures. These initiatives increased the share of sales accounted for by international tourists.」

「Tax-free sales grew substantially as many international visitors to Japan from more than 200 countries and regions visited the stores.」

「Tax-free sales have grown substantially as customers from various countries and regions have used the stores, supported by measures such as tailoring the product selection to each region and strengthening local promotional activities.」

「In response to the increase in international visitors to Japan, the company strengthened its sales structure and infrastructure such as checkout counters, while also reinforcing its marketing strategy and developing original products. As a result, tax-free sales have grown substantially.」

「In response to the increase in international visitors to Japan, the company strengthened its sales structure, improved infrastructure such as checkout counters, and expanded products with strong inbound demand. As a result, tax-free sales grew more than the recovery in the number of visitors to Japan compared with pre-pandemic levels.」

「To accommodate the increase in international visitors to Japan, the company strengthened its sales structure at its flagship tax-free stores by increasing staffing, particularly employees able to provide service in multiple languages, and improving infrastructure, including adding checkout counters. In addition, greater recognition resulting from the expansion of its business in Asia enabled tax-free sales to grow more than the recovery in the number of visitors to Japan compared with pre-pandemic levels.」

「Tax-free sales grew more than the recovery in the number of visitors to Japan compared with pre-pandemic levels, following efforts to strengthen the sales structure and improve infrastructure such as checkout counters. By product category, daily consumables such as cosmetics, which had sold well before the pandemic, grew.」

「In response to the increase in international visitors to Japan, driven by strong demand during the Lunar New Year period, the rapid increase in flights and the weaker yen, the company actively implemented measures to capture inbound demand, including adding checkout counters, increasing staff and securing and expanding its selection of products popular with international visitors. As a result, tax-free sales substantially exceeded expectations.」

「Tax-free sales have been performing significantly better than expected, supported by strong sales during the Lunar New Year period and the rapid increase in flights. They are progressing at a pace that exceeds the full-year forecast of ¥24.0 billion for the consolidated fiscal year, and full-year tax-free sales are expected to exceed ¥34.0 billion.」

「The lifting of restrictions on the movement of people under the government’s policy of living with COVID-19, together with the easing of border-control measures for international visitors to Japan, drove growth in inbound sales as well as sales at station-front and nighttime stores. As a result, same-store sales growth was 2.3%.」

「In August 2019, the company opened the Sora Donki New Chitose Airport store, an inbound-demand-oriented store, on the newly expanded third floor of the international terminal at New Chitose Airport in Hokkaido,」

「Inbound consumption, where the number of individual customers and repeat visitors has continued to increase, remained strong, supported by the significant contribution from demand for consumables such as cosmetics and pharmaceuticals, and same-store sales growth was a solid 1.0%.」

「In October 2018, the company received the Grand Prize in the “Hospitality for Foreign Visitors” category for the fourth consecutive year at the “Hittohito Award 2018” awards ceremony, which recognised heatstroke-prevention awareness activities organised by the Heatstroke Prevention Outreach Project, a public-private initiative involving the Ministry of the Environment and 7,218 government offices, companies and private-sector organisations nationwide. The company’s proactive awareness activities for customers from Japan and overseas were recognised.」

「Inbound consumption continued to grow steadily, supported by demand for consumables such as cosmetics and pharmaceuticals, and same-store sales growth was a solid 1.6%.」

「Inbound consumption, where the number of individual customers and repeat visitors has continued to increase, remained strong, supported by the significant contribution from demand for consumables such as cosmetics and pharmaceuticals, and same-store sales growth was a solid 4.5%.」

「Inbound consumption, where customer numbers have continued to rise, remained strong, supported by demand for consumables, particularly cosmetics and pharmaceuticals, and same-store sales growth was a solid 4.8%.」

「The group’s core Don Quijote format reflected a consumer environment dominated by a preference for frugality, with essential goods such as food and daily necessities increasing their share of sales. Inbound consumption, where customer numbers have continued to rise, including repeat visitors to Japan, benefited from demand for consumables, particularly cosmetics and pharmaceuticals, and same-store sales growth was a solid 2.6%.」

「Inbound consumption remained strong, with continued demand for consumables and an increase in customer numbers, and same-store sales growth was a solid 2.3%.」

「Inbound consumption remained strong, with continued demand for consumables and an increase in customer numbers, and same-store sales growth was a solid 2.1%.」

「In October 2016, the company also launched the “majica Premium Global” e-commerce service for international visitors at selected stores. Through majica Premium Global, visitors to Japan can order products of their choice from a dedicated website or app after returning home, with the products delivered to their homes in various countries. Tax-free sales to visitors to Japan have been performing well, with customer numbers up 52% from the same period of the previous year. This has been driven by strong sales of daily consumables, particularly cosmetics, pharmaceuticals and beauty products, offsetting the decline in consumption of high-priced goods resulting from higher import tariffs in China and the stronger yen.」

「In June 2016, the company opened its first airport location, the Sora Donki Haneda Airport store (Ota-ku, Tokyo), in “TOKYO POP TOWN” on the fifth floor of the international terminal at Tokyo International Airport. Although its sales floor is the smallest in the group at 107.2 m², the store offers popular souvenirs for inbound visitors, including local snacks and pharmaceuticals, as well as items in urgent demand, such as travel goods, positioning itself as a convenient shopping destination.」