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Aeon Hokkaido (7512) · FactFood and home and leisure sales continued to increase, while apparel sales declined

Revenue Growth in Food Products and Revenue Decline in Apparel amid COVID-19

First written in FY2021-Q1. . Latest entry: FY2027-H1.

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ProgressHeldSoftenedWorseOtherFY2021-Q1 – FY2027-H12020: 220202021: 420212022: 420222023: 320232024: 320242025: 220252026: 22026
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Segment performance divergence amid COVID-19: food revenue growth and apparel revenue declineA theme 1 companies write about · 0 as a headwind · 0 as a tailwind

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  1. FY2027-H1Food and home and leisure sales continued to increase, while apparel sales declinedAnnual report

    「By product line, clothing sales were 96.1% of the year-earlier level (96.1% at existing stores), as demand for summer clothing was weak due to persistent consumer frugality and Hokkaido’s cool summer, with substantially fewer midsummer and extremely hot days than in the year-earlier period. Food sales were 101.2% (101.7% at existing stores), while home and leisure sales were 103.6% (103.8% at existing stores).」

    Clothing sales were 96.1% of the year-earlier level due to the cool summer and consumer frugality, while the food and home and leisure segments exceeded the year-earlier level.
  2. FY2026Food and home and leisure sales continued to increase, while apparel sales declinedAnnual report

    「By business line, apparel sales were 98.9% of the previous fiscal year (96.7% on an existing-store basis), reflecting a significant impact from lower spending priority. Food sales were 108.1% (102.2% on an existing-store basis), while home and leisure sales were 106.5% (101.7% on an existing-store basis).」

    Lower apparel revenue and higher food and home and leisure revenue continued to coexist, as in the previous fiscal year. Apparel was affected by lower spending priority, while food and home and leisure exceeded the previous year's levels.
  3. FY2026-H1Food and home and leisure sales continued to increase, while apparel sales declinedAnnual report

    「By product line, apparel sales declined to 98.4% of the corresponding period of the previous year (95.4% on a same-store basis), as apparel became a lower spending priority. Food sales were 111.0% (102.6% on a same-store basis), and home and leisure sales were 107.9% (101.4% on a same-store basis).」

    Apparel sales fell below the corresponding period of the previous year as apparel became a lower spending priority, while food and home and leisure sales exceeded the corresponding period of the previous year.
  4. FY2025Apparel sales declined while food and home and leisure sales increasedAnnual report

    「By business line, apparel sales were 99.2% of the previous fiscal year's level, or 98.4% on a same-store basis; food sales were 107.0%, or 102.8% on a same-store basis; and home and leisure sales were 105.3%, or 102.4% on a same-store basis.」

    For the full year, apparel sales fell below the previous fiscal year, while food and home and leisure sales increased.
  5. FY2025-H1Apparel sales declined while food and home and leisure sales increasedAnnual report

    「By product line, apparel sales were 97.3% of the corresponding period of the previous year (97.3% on a same-store basis), affected by the increasing focus on saving and unseasonable weather. Food sales were 105.1% (103.1% on a same-store basis), and home and leisure sales were 103.9% (102.5% on a same-store basis).」

    During the interim accounting period, apparel was 97.3% of the corresponding period of the previous year due to the focus on saving and unseasonable weather, while food was 105.1% and home and leisure was 103.9%.
  6. FY2025-Q1Apparel sales declined while food and home and leisure sales increasedAnnual report

    「By product line, apparel sales were 95.5% of the corresponding period of the previous year (95.5% on a same-store basis), as spring and early-summer products struggled due to unseasonable weather and the increasing focus on saving. Food sales were 105.1% (103.5% on a same-store basis), and home and leisure sales were 102.7% (101.7% on a same-store basis).」

    In the first quarter, apparel was 95.5% of the corresponding period of the previous year due to unseasonable weather and the focus on saving, while food was 105.1% and home and leisure was 102.7%.
  7. FY2024For the full year, sales increased across all apparel, food, and home and leisure linesAnnual report

    「By business line, apparel sales were 101.5% of the previous fiscal year's level, or 101.6% on a same-store basis; food sales were 105.9%, or 104.8% on a same-store basis; and home and leisure sales were 101.8%, or 101.6% on a same-store basis.」

    Unlike the previous year’s divergent performance by division, all three lines—apparel, food, and home and leisure—exceeded the previous fiscal year during the fiscal year.
  8. FY2024-Q2Sales increased across all lines in the first halfAnnual report

    「By business line, apparel sales were 106.3% of the prior-year level, or 106.5% on a same-store basis; food sales were 104.6%, or 104.3% on a same-store basis; and home and leisure sales were 101.7%, or 102.0% on a same-store basis.」

    As in the corresponding period of the previous year, all three lines—apparel, food, and home and leisure—exceeded the corresponding period of the previous year, and all lines also grew on a same-store basis.
  9. FY2024-Q1Apparel and food sales increased, while home and leisure sales declinedAnnual report

    「By product line, apparel sales were 105.8% of the corresponding period of the previous year (106.0% on a same-store basis), food sales were 103.6% (103.3% on a same-store basis), and home and leisure sales were 99.4% (99.7% on a same-store basis).」

    Unlike the previous year’s first quarter, when sales increased across all lines, apparel and food sales increased this quarter while home and leisure sales fell below the corresponding period of the previous year.
  10. FY2023-Q3Sales recovered across all lines in the cumulative third-quarter periodAnnual report

    「By store format, GMS (general merchandise stores) generated ¥130.301 billion in sales (101.3% of the corresponding period of the previous year, 103.2% on a same-store basis), SM (supermarkets) generated ¥72.285 billion (99.4%, 101.0% on a same-store basis), and DS (discount stores) generated ¥32.474 billion (104.9%, 104.0% on a same-store basis). By product line, apparel was 106.3% of the corresponding period of the previous year (107.5% on a same-store basis), food was 100.5% (101.9% on a same-store basis), and home and leisure was 102.4% (103.5% on a same-store basis).」

    For the cumulative third-quarter period, all three lines—apparel, food, and home and leisure—exceeded the corresponding period of the previous year, and all lines also grew on a same-store basis.
  11. FY2023-Q2Apparel and home and leisure sales increased, while food sales declined on a reported basisAnnual report

    「By business line, apparel sales were 107.3% of the prior-year level, or 109.0% on a same-store basis; food sales were 99.8%, or 101.1% on a same-store basis; and home and leisure sales were 101.8%, or 102.7% on a same-store basis.」

    The differences between divisions seen in the previous year continued: apparel and home and leisure exceeded the corresponding period of the previous year, while food was 99.8% on a reported basis. On a same-store basis, however, food was 101.1%.
  12. FY2023-Q1Sales recovered across all apparel, food, and home and leisure linesAnnual report

    「By product line, apparel sales were 108.4% of the corresponding period of the previous year (109.7% on a same-store basis), food sales were 101.1% (102.4% on a same-store basis), and home and leisure sales were 101.6% (102.6% on a same-store basis).」

    The previous year’s declines in apparel and home and leisure changed, with all three lines—apparel, food, and home and leisure—exceeding the corresponding period of the previous year in the first quarter.
  13. FY2022For the full year, food sales increased while apparel and home and leisure sales declinedAnnual report

    「By product line, apparel sales were 98.5% of the previous fiscal year (98.5% on a same-store basis), affected by the decline in fashion mask sales following the previous period and the continued impact of calls to refrain from going out amid the spread of COVID-19. Food sales were 101.3% of the previous fiscal year (101.0% on a same-store basis), as demand for eating at home continued and delicatessen and liquor remained solid, while the AEON private brand “Topvalu” promoted a price freeze. Home and leisure sales were 97.2% of the previous fiscal year (97.2% on a same-store basis), affected by the decline following the surge in demand for hygiene products in the previous period.」

    For the full year, food sales increased, while apparel and home and leisure sales remained below the previous year.
  14. FY2022-Q3Food sales increased, while apparel and home and leisure sales declinedAnnual report

    「By product line, apparel sales were 98.5% of the corresponding period of the previous year (98.5% on a same-store basis), as cold-weather apparel was affected by the late snowfall despite strong Black Friday sales. Food sales were 101.9% of the corresponding period of the previous year (101.5% on a same-store basis), as demand for prepared meals continued and delicatessen and liquor remained solid, while the AEON private brand “Topvalu” promoted a year-end price freeze on food products. Home and leisure sales were 97.2% of the corresponding period of the previous year (97.1% on a same-store basis), as the decline following the surge in demand for hygiene products the previous year outweighed the recovery in cosmetics.」

    For the cumulative third-quarter period, food sales increased to 101.9% of the corresponding period of the previous year, while apparel was 98.5% and home and leisure was 97.2%, both below the previous year.
  15. FY2022-Q2Food and apparel sales increased, while home and leisure sales declinedAnnual report

    「By product line, apparel sales were 100.4% of the corresponding period of the previous year (100.4% on a same-store basis) in the second quarter, despite rebound growth from the previous period in the first quarter, due to a decline in demand for fashion masks and the impact of lower demand caused by the curtailment and cancellation of social events. Food sales were 102.4% of the corresponding period of the previous year (101.6% on a same-store basis), as demand for prepared meals continued and delicatessen and liquor remained solid. Home and leisure sales were 97.5% of the corresponding period of the previous year (97.4% on a same-store basis), as demand for hygiene products settled and sales of handicraft supplies, games and cycling-related products fell from the sharp growth in the previous period.」

    For the first half, apparel sales increased to 100.4% of the corresponding period of the previous year and food sales to 102.4%, while home and leisure sales fell below the previous year at 97.5%.
  16. FY2022-Q1Rebound growth in apparel, modest food sales growth and higher home and leisure salesAnnual report

    「By product line, apparel sales were 121.8% of the corresponding period of the previous year (121.8% on a same-store basis), reflecting rebound growth from the previous period, strong sales of school backpacks supported by active promotions, and solid sales of stay-at-home products such as roomwear, for which demand is increasing. Food sales were 100.9% of the corresponding period of the previous year (99.9% on a same-store basis), as demand for eating at home and prepared meals continued and delicatessen and liquor performed well. Home and leisure sales were 104.0% of the corresponding period of the previous year (103.9% on a same-store basis), supported by strong sales of game-related and cycling-related products.」

    In the first quarter, apparel was 121.8% of the corresponding period of the previous year, benefiting from rebound growth and strong sales of school backpacks and stay-at-home products, while food was 100.9% and home and leisure was 104.0%.
  17. FY2021For the full year, food and home and leisure sales increased, while apparel sales declinedAnnual report

    「By product line, apparel sales were 81.5% of the previous fiscal year (80.8% on a same-store basis including former Maxvalu Hokkaido stores), despite growth in categories adapted to the new lifestyle, such as fashion masks and loungewear, as business- and travel-related products were significantly affected by the cancellation of social events and calls to refrain from going out. Food sales were solid at 217.2% of the previous fiscal year (102.5% on a same-store basis including former Maxvalu Hokkaido stores), supporting overall sales. Food sales increased for the 10th consecutive period. Home and leisure sales were 114.0% of the previous fiscal year (99.2% on a same-store basis including former Maxvalu Hokkaido stores), as hygiene products, game-related products and handicraft supplies performed well, while cosmetics-related products were sluggish.」

    The differences between divisions amid the pandemic continued for the full year: food was 217.2% of the previous fiscal year and home and leisure was 114.0%, while apparel was 81.5%.
  18. FY2021-Q3Food and home and leisure sales increased, while apparel sales declinedAnnual report

    「Food sales rose to 220.5% of the year-earlier level, or 102.8% on a same-store basis including former Maxvalu Hokkaido stores, as demand for home meals increased while demand for returning home and leisure activities declined due to the spread of COVID-19. In home and leisure and apparel, we proposed products addressing demand for infection-control products and staying at home. Home and leisure sales rose to 113.4% of the year-earlier level, or 98.9% on a same-store basis including former Maxvalu Hokkaido stores, while apparel sales reached 79.2%, or 78.9% on the same-store basis, as cold-weather apparel struggled due to the late snowfall and the impact of refraining from going out.」

    As in the first and second quarters, food and home and leisure sales grew against a backdrop of stay-at-home demand, while apparel sales remained at 79.2% of the corresponding period of the previous year due to the late snowfall and calls to refrain from going out.
  19. FY2021-Q2Food and home and leisure sales increased, while apparel sales declinedAnnual report

    「Food sales increased to 219.4% of the corresponding period of the previous year, as demand for celebratory and seasonal products during Golden Week and the Bon holiday declined with the spread of COVID-19, while products related to eating at home performed well amid increased stay-at-home demand (103.0% on a same-store basis including former Maxvalu Hokkaido stores). In home and leisure, we tailored merchandise offerings to meet demand, and sales of hygiene products, game-related products and handicraft supplies increased, reaching 115.0% of the corresponding period of the previous year (100.2% on a same-store basis including former Maxvalu Hokkaido stores). In apparel, categories adapted to the new lifestyle, such as fashion masks and loungewear, grew, but sales were significantly affected by the curtailment and cancellation of social events and the increase in working from home, reaching 75.3% of the corresponding period of the previous year (75.6% on a same-store basis including former Maxvalu Hokkaido stores).」

    As in the first quarter, food and home and leisure sales increased against a backdrop of stay-at-home demand, while apparel sales remained at 75.3% of the corresponding period of the previous year due to the curtailment and cancellation of social events and the impact of working from home.
  20. FY2021-Q1First statedAnnual report

    「Food sales increased to 222.8% of the corresponding period of the previous year, partly reflecting demand for staying at home amid the impact of COVID-19 (104.3% on a same-store basis including stores transferred to the Company). However, apparel was particularly affected by the cancellation and curtailment of social events, and struggled with sales at 60.2% of the corresponding period of the previous year (59.8% on a same-store basis including stores transferred to the Company),」

    The contrast between the divisions became clear for the first time: food sales rose sharply on stay-at-home demand amid the pandemic, while apparel sales fell to 60.2% of the corresponding period of the previous year due to the curtailment and cancellation of social events.
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Revenue Growth in Food Products and Revenue Decline in Apparel amid COVID-19 | Aeon Hokkaido Corporation (7512) | Komori