A Mature Cosmetics Market and Intensifying Competition from New Entrants and Similar Products
First written in FY2016. 12 of 18 entries say "Worsened", first in FY2019-Q1. Latest entry: 2026-08-05.
House Of Rose moved to the "Worse" side of this theme in 2018, 4 years before the typical company in this theme (2022).
The whole theme swung hardest in 2021: 3 of 8 companies on the "Worse" side.
1 other company's latest entry also says "Worsened".
- FY2025-H1WorsenedAnnual report
「However, in addition to higher labor and logistics costs, labor shortages became increasingly severe, making the operating environment particularly challenging for small and midsize companies. Against a backdrop of a weaker yen and higher share prices, the retail and travel industries benefited from strong inbound demand and sales of high-priced products, but real wages remained sluggish because of rising prices, and consumer sentiment generally remained subdued.」
It states that higher labor and logistics costs, increasingly severe labor shortages, sluggish real wages due to rising prices and subdued consumer sentiment continued to make the competitive and earnings environment challenging. - FY2024-Q1WorsenedAnnual report
「Consumer sentiment also recovered, and the restaurant and travel-related industries, which had languished during the COVID-19 pandemic, expanded. However, successive price increases, including for food products, made consumers even more selective in their purchasing behavior.」
While the economy and consumer sentiment showed signs of recovery, successive price increases made consumers even more selective in their purchasing behavior. - FY2023RestatedAnnual report
「Japan’s cosmetics market, in which the Company’s principal businesses operate, is already mature, and industry shipments are said to have remained broadly flat in recent years. In response to growing preferences for natural and health-oriented products, the Company has developed and provided its own natural-oriented cosmetics and health foods, including supplements. However, new entrants are also increasing in these fields.」
It reiterates the maturity and flat trend of Japan’s domestic cosmetics market, as well as the increase in new entrants in the natural- and health-oriented segments. - FY2023-Q3WorsenedAnnual report
「As consumer sentiment generally weakened, consumers became even more selective in their purchasing behavior.」
It states that weaker consumer sentiment and selectivity in purchasing behavior became more pronounced. - FY2021RestatedAnnual report
「Japan’s cosmetics market, in which the Company’s principal businesses operate, is already mature, and industry shipments are said to have remained broadly flat in recent years. In response to growing preferences for natural and health-oriented products, the Company has developed and provided its own natural-oriented cosmetics and health foods, including supplements. However, new entrants are also increasing in these fields.」
It reiterates the maturity and flat trend of Japan’s domestic cosmetics market, as well as the increase in new entrants in the natural- and health-oriented segments. - FY2021-Q3WorsenedAnnual report
「In the retail industry, department stores and other retailers fell below even the year-earlier level, which had been affected by the consumption tax increase, because of requests to refrain from going out and the collapse in inbound demand.」
It states that, in addition to the previously challenging competitive and earnings environment, requests to refrain from going out and the collapse in inbound demand caused sales conditions for department stores and other retailers to deteriorate below the year-earlier level. - FY2021-Q1Retail industry polarization accelerated amid the pandemicAnnual report
「In the retail industry, most department stores and specialty stores closed after receiving requests to suspend operations in response to the government’s declaration of a state of emergency, creating an extremely challenging operating environment. In contrast, e-commerce operators and physical retailers such as drugstores and supermarkets handling food products expanded, resulting in increasing polarization.」
It states that department stores and specialty stores suspended operations while e-commerce operators and other retailers expanded, accelerating polarization in the retail industry. - FY2020RestatedAnnual report
「Japan’s cosmetics market, in which the Company’s principal businesses operate, is already mature, and industry shipments are said to have remained broadly flat in recent years. In response to growing preferences for natural and health-oriented products, the Company has developed and provided its own natural-oriented cosmetics and health foods, including supplements. However, new entrants are also increasing in these fields.」
It reiterates the maturity and flat trend of Japan’s domestic cosmetics market, as well as the increase in new entrants in the natural- and health-oriented segments. - FY2020-Q3WorsenedAnnual report
「During the cumulative third-quarter period, the domestic economy showed increasing signs of a slowdown in the global economy against a backdrop of trade and geopolitical issues, while concern grew over deteriorating business sentiment in Japan, particularly in export-oriented manufacturing. In the retail industry, after October, sales of high-priced goods, apparel and daily necessities fell sharply because of the decline in demand following the pull-forward in demand before the consumption tax increase. Although sales subsequently showed signs of recovery, the impact continued because of weak consumer sentiment. In addition, Typhoon No. 19 forced stores, mainly in the Tokyo metropolitan area, to close or shorten their operating hours, while unseasonably warm weather and other adverse weather conditions also contributed to an overall difficult business environment.」
Trade and geopolitical issues, the decline in demand following the consumption tax increase, weak consumer sentiment, Typhoon No. 19, and unseasonably warm and other unfavorable weather conditions combined to make the challenging business environment more pronounced. - FY2020-Q2WorsenedAnnual report
「While some front-loaded demand related to the consumption tax increase was seen in the retail industry, successive natural disasters and unfavorable weather affected corporate performance. Rising costs, including labor costs, also made the operating environment increasingly challenging.」
It states that natural disasters, unfavorable weather and rising costs, including labor costs, made the retail industry’s competitive and earnings environment increasingly challenging. - FY2019WorsenedAnnual report
「As personal consumption began to recover with improvements in employment and income conditions, the retail industry faced increasingly acute labor shortages at physical stores. In addition to higher labor and other expenses, competition with mail-order and other operators intensified, making the operating environment generally more challenging.」
It states that labor shortages, higher labor and other costs, and intensifying competition with mail-order operators made the competitive and earnings environment increasingly challenging. - FY2019-Q3WorsenedAnnual report
「Although consumer sentiment, which had weakened because of a succession of natural disasters and other factors, was beginning to recover, profitability conditions in the retail industry became increasingly difficult because of labor shortages and soaring labor costs. Competition within the industry, including with online retailers, also intensified, resulting in an increasingly pronounced divergence between winners and losers.」
It states that competition, including from e-commerce operators, intensified and that the process of survival of the fittest accelerated, making the competitive environment increasingly challenging. - FY2019-Q2WorsenedAnnual report
「As value-oriented businesses targeting consumers’ preference for frugality and online retailers expanded, the operating environment for traditional retailers, including department stores and major mass retailers, became increasingly challenging.」
It states that the competitive environment for traditional retailers became increasingly challenging as value-oriented and online retailers expanded. - FY2019-Q1WorsenedAnnual report
「Meanwhile, competition in the retail industry has intensified across traditional industry boundaries, led by expanding e-commerce operators. In addition to higher raw-material prices and labor costs, consumers’ persistent preference for frugality has kept the earnings environment generally challenging.」
It describes intensifying cross-industry competition, including from e-commerce operators, and the increasingly challenging competitive environment in a mature market. Competition, rising costs and consumers’ preference for frugality are described as actual business conditions. - FY2017RestatedAnnual report
「Japan’s cosmetics market, in which the Company’s principal businesses operate, is already mature, and industry shipments are said to have remained broadly flat in recent years. In response to growing preferences for natural and health-oriented products, the Company has developed and provided its own natural-oriented cosmetics and health foods, including supplements. However, new entrants are also increasing in these fields.」
It reiterates the maturity and flat trend of Japan’s domestic cosmetics market, as well as the increase in new entrants in the natural- and health-oriented segments. - FY2016First statedAnnual report
「Japan’s cosmetics market, in which the Company’s principal businesses operate, is already mature, and industry shipments are said to have remained broadly flat in recent years. In response to growing preferences for natural and health-oriented products, the Company has developed and provided its own natural-oriented cosmetics and health foods, including supplements. However, new entrants are also increasing in these fields.」
It views market maturity, the flat market trend and the increase in new entrants as factors underlying the decline in competitiveness.