Improving New Year's card order intake, promotions and unit prices
First written in FY2018-Q3. 3 of 10 entries say "Worsened", first in FY2020-Q3. Latest entry: FY2024-Q3.
Plaza Holdings moved to the "Worse" side of this theme in 2022.
0 other companies' latest entry also says "Other".
- FY2024-Q3Lower sales volume, improved sales ratioAnnual report
「New Year's card printing, the biggest commercial opportunity for the Palette Plaza business, generated 9.56 million cards sold across our entire chain, including the online New Year's card ordering service, equivalent to 85.53% of the prior-year period at existing stores. However, following a review of our sales strategy, sales revenue from New Year's card printing across the entire chain was 96.24% of the prior-year period.」
Following a review of the sales strategy, revenue improved to 96.24% of the previous year’s level from 92.3%, while units sold were 85.53% of the previous year’s level, indicating that the decline in volume is continuing. - FY2023-Q3WorsenedAnnual report
「New Year's card printing, the Print Business's biggest commercial opportunity, generated 12.83 million cards sold across our entire chain, including the online New Year's card ordering service, equivalent to 84.3% of the prior-year period. However, following a review of our sales strategy, sales revenue from New Year's card printing across the entire chain was 92.3% of the prior-year period.」
Although the company reviewed its sales strategy, units sold for New Year’s card printing reached 84.3% and revenue 92.3% of the previous year’s level. Sales performance deteriorated further from the previous quarterly report. - FY2022-Q3WorsenedAnnual report
「In New Year's greeting card printing, the largest business opportunity in the Print business, sales across our existing chain stores, including the Web New Year's greeting card ordering service, were 16.26 million cards, or 85.0% of the previous year's level. However, following a review of the sales strategy, total sales from New Year's greeting card printing at existing chain stores were 92.6% of the previous year's level.」
Although the company reviewed its sales strategy, units sold for New Year’s card printing reached 85.0% and revenue 92.6% of the previous year’s level. - FY2021ReframedAnnual report
「For New Year's greeting card printing, in addition to our established services of extensive design templates and fast turnaround, we will work to further strengthen online ordering and home pickup functionality, while strengthening profitability by improving customer convenience and productivity.」
The company has developed its channel strategy for New Year’s card printing beyond online orders by strengthening home delivery options. - FY2021-Q3AdvancedAnnual report
「Meanwhile, in New Year's greeting card printing, the largest business opportunity in the Print business, customer service at stores was restricted amid the COVID-19 pandemic. Total sales across our chain stores, including the Web New Year's greeting card ordering service, were 20.8 million cards, or 88.3% of the previous year's level. However, a review of the sales strategy proved effective, and total chain-store sales from New Year's greeting card printing were 95.2% of the previous year's level, significantly exceeding the Company's expectations.」
Although the company reviewed its sales strategy, units sold remained at 88.3% of the previous year’s level, while total chain-store revenue from New Year’s card printing reached 95.2% of the previous year’s level, exceeding expectations. - FY2020RestatedAnnual report
「For New Year's greeting card printing, in addition to our established services of extensive design templates and fast turnaround, we will work to further strengthen online ordering and develop new sales channels outside the Group's stores, including external sales.」
For New Year’s card printing, the company continues to pursue online orders, external sales, and the development of non-store channels. - FY2020-Q3WorsenedAnnual report
「Under this chain-store structure, New Year's greeting card printing, the largest business opportunity in the third quarter, achieved results above the previous year for orders for bereavement postcards, sales of pre-printed packs at stores, and optional services such as address printing. However, the Web New Year's greeting card ordering service that complements our chain stores faced an aggressive pursuit by competitors, while New Year's postcards were raised in price for the second consecutive year due in part to the consumption tax increase. As a result, total sales across our chain stores, including the Web New Year's greeting card ordering service, were 25.69 million cards, down 2.1% year on year at existing stores and down 22.8% year on year for the Web New Year's greeting card ordering service.」
While existing in-store ordering and optional services exceeded the previous year, the number of cards sold, including through the Web New Year’s card ordering service, fell below the same period of the previous year. The company described the effects of intensifying competition and price increases. - FY2019RestatedAnnual report
「For New Year's greeting card printing, in addition to our established services of extensive design templates and fast turnaround, we will work to further strengthen online ordering and develop new sales channels outside the Group's stores, including external sales.」
For New Year’s card printing, the company continues to pursue online orders, external sales, and the development of non-store channels. - FY2019-Q3AdvancedAnnual report
「Although New Year’s postcards were more expensive this year, orders for casual print formats and sales of pre-printed packs in stores increased. As a result, the number of cards sold by the company, including the online New Year’s card service reintroduced this year, exceeded the previous year and surpassed 30 million, an increase of 4.9% year on year. Orders for optional services, such as address printing, also exceeded the previous year.」
Despite the increase in New Year’s postcard prices, sales of casual print formats, pre-printed packs, and the online New Year’s card service grew, with units sold exceeding 30 million, up 4.9% year on year. Orders for optional services also exceeded the previous year. - FY2018-Q3First statedAnnual report
「New Year’s card printing, the biggest sales opportunity of the third quarter, saw a substantial improvement in the ordering process following modifications to the in-store ordering machines, reducing lost sales opportunities. A photo-style promotion featuring dogs, this year’s zodiac animal, was also successful, with total units sold per store reaching 103.1% of the previous year. In addition, revisions to the base fee increased average spending per customer, and New Year’s card printing revenue per store reached 102.9% of the previous year.」
The company reported that modifications to the in-store ordering machines, a photo-style promotion featuring dogs, and revisions to the base fee reduced lost sales opportunities in New Year’s card printing, lifted total units sold per store to 103.1%, and brought New Year’s card printing revenue to 102.9%.