Strengthening Sales of Winter Markdown Items and Insect-Resistant Material Products

「In the outdoor business, sales of cold-weather clothing and accessories performed well early in the period due to winter cold. However, the sharp rise in temperatures and lower precipitation from spring onward affected sales of spring/summer clothing, particularly waterproof jackets, and fishing gear. In addition, record-high temperatures during the September-November autumn period, surpassed only by 2024 and 2023, delayed the start of autumn/winter clothing sales. The number of directly operated stores also declined from the same period of the previous year, contributing to a reduction in sales scale mainly from the beginning of the period through August.」

「In the outdoor business, sales of cold-weather clothing and accessories performed well early in the period due to winter cold. However, large fluctuations in spring temperatures made sales of spring/summer clothing, particularly jackets, and fishing gear (fishing apparel) challenging.」

「Sales of spring/summer clothing, particularly products made with insect-repellent material (Scorlon), and mail-order sales generally performed well. However, sales of autumn/winter clothing fell sharply again, partly because temperatures reached record highs during the September-November autumn period.」

「In the outdoor business, sales of cold-weather clothing and cold-weather accessories were sluggish due to a record warm winter. Sales of fishing gear, which had been strong in the previous year, also weakened due to the poor performance of the fishing equipment market. Meanwhile, sales of spring/summer clothing generally performed well but were insufficient to offset the weakness in cold-weather clothing and other products.」

「Sales of lightweight jackets made with breathable waterproof material (GORE-TEX), products made with insect-repellent material (Scorlon), fishing gear and other products exceeded the same period of the previous year. As a result, outdoor business net sales for the fiscal year were ¥2,479 million, up 10.7% year on year. Segment profit (operating profit) was ¥185 million, up 48.4% year on year, partly because there were fewer markdown sales of slow-moving products.」

「In the outdoor business, customer traffic recovered at commercial facilities such as department stores and shopping centers, which had been depressed during the COVID-19 pandemic, particularly at terminal-area locations. Demand for trekking and travel also recovered, and sales performed well. In particular, sales of lightweight jackets made with breathable waterproof material (GORE-TEX), products made with insect-repellent material (Scorlon), fishing gear and other products exceeded the same period of the previous year.」

「Sales of cold-weather clothing, lightweight jackets made with breathable waterproof material (GORE-TEX), fishing gear and other products exceeded the same period of the previous year. As a result, outdoor business net sales in the second quarter were ¥1,274 million, up 12.8% year on year. Segment profit (operating profit) was ¥117 million, up 85.5% year on year, partly because there were fewer markdown sales of slow-moving products.」

「In the outdoor business, customer traffic at commercial facilities such as department stores and shopping centers continued to recover, while lower temperatures also provided support, and sales performed well, led by cold-weather clothing. As a result, outdoor business net sales in the first quarter were ¥606 million, up 9.3% year on year. Segment profit was ¥42 million, up 40.5% year on year, partly because there were fewer markdown sales of slow-moving products.」

「In the outdoor business, opportunities to go out for mountain climbing and trekking increased against the backdrop of no new activity restrictions from April onward, and customer traffic at commercial facilities such as department stores and shopping centers also began to recover. Sales of outdoor clothing therefore performed well throughout the year. Sales of cold-weather clothing increased due to lower winter temperatures. From summer onward, customer traffic fluctuated with waves of infection, but sales of lightweight jackets made with breathable waterproof material (GORE-TEX) and products made with insect-repellent material (Scorlon) performed well. As a result, outdoor business net sales for the fiscal year were ¥2,239 million, up 20.5% year on year, and segment profit was ¥125 million, compared with a segment loss of ¥24 million in the previous year.」

「The absence of activity restrictions from April 2022 onward supported opportunities to go out for mountain climbing, trekking and other activities. Sales of lightweight jackets made with breathable waterproof material and products made with insect-repellent material (Scorlon) performed well and drove sales. As a result, outdoor business net sales in the third quarter were ¥1,609 million, up 25.5% year on year, and segment profit was ¥63 million, compared with a segment loss of ¥69 million in the same period of the previous year.」

「Sales of lightweight jackets made with breathable waterproof material (GORE-TEX) and products made with insect-repellent material (Scorlon) performed well for both men and women, exceeding the previous period. As a result, outdoor business net sales in the second quarter were ¥1,129 million, up 28.2% year on year, and segment profit was ¥63 million, compared with a segment loss of ¥43 million in the same period of the previous year.」

「Demand for cold-weather clothing due to lower temperatures, as well as the effect of new stores opened directly by the company since the second quarter of the previous year, contributed to outdoor business net sales of ¥492 million in the first quarter, up 9.3% year on year.」

「The company also focused on internet-based promotion for spring/summer merchandise, but consumption generally stagnated due to the effects of lower temperatures during spring and summer and unsettled weather, including typhoons, in autumn.」

「The company also focused on internet-based promotions for spring and summer products, but clothing consumption generally stagnated because of lower temperatures in spring, unsettled weather during the Bon holiday period and other factors.」

「The company also focused on internet-based promotions for spring and summer products, but clothing consumption generally stagnated because of lower temperatures in spring and other factors.」

「From spring onward, the company emphasized internet-based promotions and focused on increasing awareness of and promoting sales of ScolLon insect-repellent clothing. Although the weather turned warmer than usual from September onward, sales of fall and winter products remained steady.」

「From spring onward, the company emphasized internet-based promotions and focused on increasing awareness of and promoting sales of ScolLon insect-repellent clothing.」

「Sales of heavy cold-weather clothing such as jackets performed strongly because of the low temperatures from the beginning of the season, driving sales.」

「In the outdoor business, sales of heavy cold-weather clothing such as jackets continued to perform strongly because of the low temperatures from the beginning of the fall and winter season.」

「The company implemented markdowns and other sales promotion measures, while from spring onward it focused on selling ScolLon products.」

「In the outdoor business, the clothing market remained sluggish amid a mild winter trend from the beginning of the fall and winter season. The company implemented markdowns and other sales promotion measures, while from spring onward it focused on selling ScolLon insect-repellent clothing.」

「The company implemented markdowns and in-store sales promotion measures, while from spring onward it focused on selling ScolLon insect-repellent clothing.」

「In the outdoor business, the clothing market generally remained sluggish because of the mild winter trend at the start of the season, but the company focused on winter product sales by implementing sales promotion measures including markdowns.」

「In the outdoor business, sales in the spring and summer clothing campaign ended on a solid note as the company strengthened sales of clothing made with ScolLon insect-repellent fabric amid sluggish demand for hiking. However, in addition to the ongoing downturn in the clothing market, unsettled weather from summer onward caused sales to fall sharply in the fourth quarter, when the fall and winter clothing campaign began. As a result, full-year outdoor business sales were ¥1.902 billion, down 0.5% year on year. The company also implemented early markdowns to address the mild winter, and segment profit (operating profit) fell to ¥90 million, down 31.4% year on year, due in part to higher advertising expenses.」

「In the outdoor business, amid a challenging market environment due to sluggish demand for hiking and unsettled weather from summer onward, the company focused from spring on strengthening sales of clothing made with ScolLon insect-repellent fabric. It also implemented early markdowns to address the mild winter, and segment profit (operating profit) fell to ¥42 million, down 25.5% year on year, due in part to higher advertising expenses.」

「In the outdoor business, as personal consumption of clothing declined amid the mild winter trend that continued through the beginning of the year, the company implemented early markdowns to promote winter product sales. From spring onward, it focused on strengthening sales of clothing made with ScolLon insect-repellent fabric.」