Enhancing Brand Value Through Content Marketing
First written in FY2017. 6 of 13 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2021.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
20 other companies' latest entry also says "Advanced".
- FY2021AdvancedAnnual report
「In addition, as a result of strengthening overall efforts including web promotions, lure-related and fly-related products generally performed well, centered on trout lures and fishing rods, areas the company has focused on in recent years. Sales totaled ¥1,065 million, up 19.5% year on year, substantially exceeding the previous fiscal year.」
The company explains that strengthening web promotions and other activities led to increased sales of lure- and fly-related products and higher sales in the fishing business. - FY2021-Q3RestatedAnnual report
「Sales of fly-fishing products exceeded the previous fiscal year due to steady sales of products, an increase in beginners, the effects of promotions such as video distribution and expanded exports.」
The company states that continued promotions including video distribution supported sales of fly-fishing products alongside an increase in beginners and expanded exports. - FY2020AdvancedAnnual report
「First, in the fishing business, the company strengthened web promotions and other activities overall, and lure-related and fly-related products, including trout lures, an area it has focused on in recent years, remained solid. Although sales were sluggish from March to May due to the impact of COVID-19, the fishing business outperformed the previous fiscal year from June onward, reflecting increased activity in outdoor pursuits where it is less difficult to avoid crowds.」
Following a temporary decline in sales due to infectious disease, the fishing business outperformed the previous fiscal year for the full year after the company strengthened web promotions and other activities, with sales increasing 8.1% year on year. - FY2020-Q3AdvancedAnnual report
「For lure products, the company focused on selling the right products in the right places for each sales area. For fly-fishing products, the addition of promotional effects including video distribution resulted in generally strong performance, centered on new products, offsetting the decline through the second quarter.」
Content-based promotions including video distribution proved effective in selling fly-fishing products, particularly new products, offsetting the decline through the second quarter. - FY2020-Q1RestatedAnnual report
「In fly-fishing products, some new products performed well as a result of promotions including video distribution, while consumption remained generally sluggish, resulting in sales falling below the previous fiscal year.」
The company states that continued content-based promotions including video distribution were effective in selling some new products. - FY2019RestatedAnnual report
「To achieve these priority issues, the company will center its efforts on content marketing, providing valuable content to customers through its own website, social media and other channels to continuously acquire new users and turn them into core fans of the brands it carries.」
The company continues to use content marketing through its own website, social media and other channels as a core initiative. - FY2019-Q3RestatedAnnual report
「Fly-fishing products showed a solid start in sales as the promotional effects of new products launched early, ahead of the season, and video distribution took effect. From March onward, however, sales remained sluggish partly because of low river levels, heavy rain and other factors.」
The early launch of new products and content-based promotions including video distribution were effective in getting fly-fishing products off to a good start, but sales subsequently remained sluggish due to low water levels, heavy rain and other factors. - FY2019-Q2RestatedAnnual report
「Fly-fishing products showed a solid start in sales as the promotional effects of new products launched early, ahead of the season, and video distribution took effect. From March onward, however, sales remained sluggish partly because of low river levels.」
The company continues to explain that the early launch of new products and content-based promotions including video distribution were effective in getting fly-fishing products off to a good start. - FY2019-Q1AdvancedAnnual report
「Fly-fishing products showed a solid start in sales as the promotional effects of new products launched early, ahead of the season, and video distribution took effect, offsetting the decline in lure products.」
Content-based promotions including video distribution proved effective not only for the company's conventional lure products but also for fly-fishing products, contributing to the start of sales growth. - FY2018AdvancedAnnual report
「Lure products developed under the new structure over several years increased sales, helped by the effects of web-focused promotions.」
The company states that the effects of web-focused promotions led to increased full-year sales of lure products. - FY2018-Q3RestatedAnnual report
「Lure products performed steadily as the launch of new products such as lures and fishing rods, along with promotional activities including online video distribution, proved effective.」
The company continues initiatives that use internet video distribution to stimulate new demand and drive sales of its brands and products. - FY2018-Q2AdvancedAnnual report
「Lure products performed steadily as the launch of new products such as lures and fishing rods, along with promotional activities including online video distribution, proved effective.」
Content-based promotional activities through internet video distribution were carried out and proved effective in selling lure products. - FY2017First statedAnnual report
「The company will center its efforts on content marketing, providing valuable content to customers through its own website, social media and other channels to continuously acquire new users and turn them into core fans of the brands it carries.」
The company explicitly identified content provided through its own website, social media and other channels as a core initiative for enhancing brand strength and product value.