Strengthening the Internet Infrastructure
First written in FY2017. 14 of 26 entries say "Advanced", first in FY2018-Q2. Latest entry: 2026-10-09.
1 other company's latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「On 1 December 2025, the company reorganized its operations by separating promotion, e-commerce (EC) and overseas expansion, which had previously been divided between the Fishing Division and Outdoor Division, and establishing them within Head Office. The reorganization was intended to further strengthen expansion in the e-commerce and overseas markets, which the company has identified as challenges, and to conduct promotions that further enhance the organic integration of the fishing and outdoor businesses.」
On 1 December 2025, the company reorganized its operations by separating EC, promotion and overseas expansion from the business divisions and establishing them within Head Office, thereby giving concrete form to its operating structure for internet-based initiatives. - FY2021AdvancedAnnual report
「In addition, as a result of strengthening overall efforts including web promotions, lure-related and fly-related products generally performed well, centered on trout lures and fishing rods, areas the company has focused on in recent years. Sales totaled ¥1,065 million, up 19.5% year on year, substantially exceeding the previous fiscal year.」
The company states that strengthening web promotions and other activities led to strong product sales in the fishing business and a 19.5% year-on-year increase in sales. - FY2021-Q3AdvancedAnnual report
「During the cumulative third-quarter period, sales declined at retailers, department stores and other sales outlets, particularly in urban areas, due to the impact of another state of emergency declaration issued amid the spread of COVID-19. Meanwhile, sales increased at retailers serving the fishing business and through internet mail-order sales, as outdoor activities, where it is less difficult to avoid crowds, gained popularity.」
The company states that sales increased through internet mail-order sales and other channels even under constraints on face-to-face sales, continuing to demonstrate the effectiveness of internet-based initiatives. - FY2021-Q1AdvancedAnnual report
「In the outdoor business, internet sales remained strong, but sales declined mainly at directly operated stores in central urban areas, as department stores and shopping centers experienced lower customer traffic, particularly after the state of emergency was declared at the beginning of the year.」
The company states that internet sales remained strong and that internet use has functioned as a continuous sales channel amid restrictions on face-to-face sales. - FY2020RaisedAnnual report
「Potential factors affecting the company's performance include a decline in store visitors due to requests to refrain from going out, lower sales resulting from store closures, and restrictions on outdoor activities themselves. The company will continue to respond by further strengthening internet-based mail-order sales and other channels apart from face-to-face sales.」
The company has explicitly stated its policy of further strengthening internet mail-order sales in response to restrictions on face-to-face sales caused by infectious disease. - FY2020-Q3AdvancedAnnual report
「Meanwhile, sales began to recover during the third quarter (June-August) following the lifting of the government's state of emergency declaration and the request to refrain from travel outside one's prefecture. Sales exceeded the same period of the previous year by 2.5%, due to the impact of an increase in new stores and the strengthening of internet mail-order sales, among other factors.」
In the outdoor business, the strengthening of internet mail-order sales took concrete shape alongside the increase in new stores, and third-quarter sales rose 2.5% year on year. - FY2020-Q1RestatedAnnual report
「In fly-fishing products, some new products performed well as a result of promotions including video distribution, while consumption remained generally sluggish, resulting in sales falling below the previous fiscal year.」
The company continued promotions using video distribution and other channels, with results confirmed for some new products. The item was marked REAFFIRMED because this did not involve the introduction of a new internet initiative. - FY2019RestatedAnnual report
「While strengthening initiatives in the internet field, which is becoming increasingly important with the times」
The company continues to strengthen initiatives in the internet sector and systems based on the use of the internet. - FY2019-Q3RestatedAnnual report
「The company also focused on internet-based promotions for spring and summer products, but clothing consumption generally stagnated because of lower temperatures in spring, unsettled weather during the Bon holiday period and other factors.」
Although the company continues internet-based promotion in its outdoor business, it was affected by stagnant clothing consumption. - FY2019-Q2RestatedAnnual report
「The company also focused on internet-based promotions for spring and summer products, but clothing consumption generally stagnated because of lower temperatures in spring and other factors.」
Although the company continues to use internet-based promotion in its outdoor business, it was affected by stagnant clothing consumption. - FY2019-Q1RestatedAnnual report
「Fly-fishing products showed a solid start in sales as the promotional effects of new products launched early, ahead of the season, and video distribution took effect, offsetting the decline in lure products.」
The Company continued sales promotion through video distribution and other internet-based activities, supporting the start-up of sales of fly-fishing products. Because this did not involve the introduction of a new system, it was classified as REAFFIRMED. - FY2018AdvancedAnnual report
「While sales, particularly of fly-fishing products, struggled because of deteriorating fishing conditions caused by typhoons and other disasters, sales of lure products, which the Company had been developing under a new structure for several years, grew with the added effect of web-based promotion.」
Use of the internet became concrete in the form of web-centered promotion, which was described as contributing to increased sales of lure products. - FY2018-Q3AdvancedAnnual report
「From spring onward, the company emphasized internet-based promotions and focused on increasing awareness of and promoting sales of ScolLon insect-repellent clothing.」
In addition to video distribution for the Company's existing lure products, the Company indicated that it would emphasize internet-based promotion in the outdoor business. Revenue from the outdoor business increased 6.6% year on year. - FY2018-Q2AdvancedAnnual report
「Lure products performed steadily as the launch of new products such as lures and fishing rods, along with promotional activities including online video distribution, proved effective.」
Initiatives in the internet field became more concrete, with video distribution implemented as a sales promotion activity and described as effective. - FY2017First statedAnnual report
「While strengthening initiatives in the internet field, which is becoming increasingly important with the times」
The internet field was positioned as a mid-term priority issue, and the Company set out to strengthen systems built around the use of the internet.