Niche Leadership Strategy Based on Segmentation
First written in FY2020. 2 of 4 entries say "Advanced", first in FY2024. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「We currently designate 8 priority industries, but are also considering identifying new industries based on information from sales representatives and store sales staff operating nationwide.」
The company implemented its segmentation-based priority-industry strategy by defining 8 industries, while also considering the addition of new industries. - FY2024AdvancedAnnual report
「To increase the number of members, the company conducts different promotional activities for each industry by using CRM data, a management method that deepens customer relationships over the long term while managing those relationships and communications.」
The company is putting segmentation-based marketing into practice by using CRM data broken down by industry and conducting industry-specific promotional activities. - FY2022RestatedAnnual report
「To expand the customer base, the company will further subdivide conventional industry categories and analyze and understand in detail the needs of each more narrowly defined industry.」
The company is reaffirming its policy of segmenting markets and customers and making proposals based on an analysis of the needs of each industry. - FY2020First statedAnnual report
「The company will seek to expand its share of the packaging-materials industry by advancing a niche leadership strategy based on segmentation, or market segmentation, among other measures.」
The company has explicitly identified a strategy of seeking leadership in specific areas based on market segmentation as a new means of expanding market share.