Expansion into a marketing and design company built around the CED concept

「The Company has updated “CED (Communication/Connect, Education/Entertainment, Design, Data science)” as the concept for its growth strategy, adding “Connect” and “Data Science” to the previous elements. By leveraging its proprietary, powerful data analytics platform to create safety and peace of mind, as well as nutrition and health, the Company will accelerate the realization of its goal of becoming “the world’s leading pet category planning company” and continue pursuing further growth.」

「The Company will update its growth strategy concept, “CED (Communication, Education/Entertainment, Design),” by adding “Connect” and “Data Science” to the existing elements.」

「We will rapidly develop data-driven strategic proposals using generative AI and present distinctive business proposals.」

「As part of its growth strategy, the company has further advanced business development centered on “CED (Communication, Education/Entertainment, Design)” as a management strategy for the digitalized society, clarifying its differentiation from other companies, and has supported customers from every angle as a marketing, design and communications company capable of communicating its offerings to the world.」

「As part of its growth strategy, the Company will further advance its business development around “CED (Communication, Education/Entertainment, Design)” as a management strategy for a digitized society, clearly differentiate itself from other companies, and support customers from every angle as a marketing and design company capable of communicating its offerings to the world.」

「As part of its growth strategy, the company has further advanced business development centered on “CED (Communication, Education/Entertainment, Design)” as a management strategy for the digitalized society, clarifying its differentiation from other companies, and has supported customers from every angle as a marketing, design and communications company capable of communicating its offerings to the world.」

「As part of its growth strategy, the Company will further advance its business development around “CED (Communication, Education/Entertainment, Design)” as a management strategy for a digitized society, clearly differentiate itself from other companies, and support customers from every angle as a marketing and design company capable of communicating its offerings to the world.」

「Against this backdrop, the fiscal year ending February 2024 is the third year and midpoint of the new medium- to long-term management plan, whose slogan is “Thoroughly execute the fundamentals, then pursue growth.” In addition to low-cost operations based on “thorough execution of the fundamentals,” our growth strategy is to further expand our businesses under the CED concept—Communication, Education/Entertainment and Design—as a management strategy for a digitalised society. By clearly differentiating ourselves from competitors, we will support customers from every angle as a marketing, design and business company capable of communicating with the world.」

「Against this backdrop, the fiscal year ending February 2024 is the third year and midpoint of the new medium- to long-term management plan, whose slogan is “Thoroughly execute the fundamentals, then pursue growth.” In addition to low-cost operations based on “thorough execution of the fundamentals,” our growth strategy is to further expand our businesses under the CED concept—Communication, Education/Entertainment and Design—as a management strategy for a digitalised society. By clearly differentiating ourselves from competitors, we will support customers from every angle as a marketing, design and business company capable of communicating with the world.」

「Against this backdrop, the fiscal year ending February 2024 is the third year and midpoint of the new medium- to long-term management plan, whose slogan is “Thoroughly execute the fundamentals, then pursue growth.” In addition to low-cost operations based on “thorough execution of the fundamentals,” our growth strategy is to further expand our businesses under the CED concept—Communication, Education/Entertainment and Design—as a management strategy for a digitalised society. By clearly differentiating ourselves from competitors, we will support customers from every angle as a marketing, design and business company capable of communicating with the world.」

「From the fiscal year ending February 2022 (fiscal 2021), the Company has been developing its business around the concept of “CED,” formed from the initials of Communication, Education/Entertainment and Design, in order to implement its new medium-term management plan, whose new vision is “I3☆55: Becoming an organization that exceeds customer expectations,” and further improve customer satisfaction.」

「To implement its new medium-term management plan, whose new vision is “I3☆55: Becoming an organization that exceeds customer expectations,” and further improve customer satisfaction, the Company is developing its business around the concept of “CED,” formed from the initials of Communication, Education/Entertainment and Design. Amid major changes in the living environment, including population decline and the COVID-19 pandemic, the Company will realize “coexistence between people and pets” as a marketing and design company that creates bonds between people and between people and pets.」