Proactive expansion of demand and market creation
First written in FY2017. 5 of 10 entries say "Restated". Latest entry: FY2027-H1.
0 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「Each business in the Group will focus on creating markets in multiple dimensions toward its corporate philosophy of “true coexistence between people and pets,” through initiatives including establishing new habits among pet owners, creating a wellness market focused on pet health, and sustainability activities.」
The Company is giving concrete form to demand and market creation through the creation of multiple markets based on new habits among pet owners, a wellness market focused on health, and sustainability activities. - FY2026RestatedAnnual report
「For market creation, we are conducting various planning and proposal activities aimed at expanding the market through new habits among pet owners.」
The company continues to conduct planning and proposal activities aimed at expanding the market through new habits. - 2026-05-01RaisedGeneral Meetings of Shareholders
「We will update the growth strategy concept “CED (Communication, Education/Entertainment, Design)” and add “Connect” and “Data Science” to the existing elements.」
The Company has expanded its CED strategy by adding Connect and Data Science and using a data analytics platform. - FY2026-H1AdvancedAnnual report
「In the wholesale pet food and pet supplies business, we are generating stable profits by expanding the top line and rigorously managing individual products. For market creation, we are conducting various planning and proposal activities aimed at expanding the market through new habits among pet owners.」
Demand creation and market creation have been translated into specific planning and proposal activities aimed at expanding the market through new habits among pet owners. - FY2022RestatedAnnual report
「We will pursue a growth strategy based on creating new demand and markets.」
The company continues to pursue the creation of new demand and markets as its growth strategy. - FY2021RaisedAnnual report
「To respond to these changes in the business environment, under the new medium-term management plan we will pursue a basic strategy centered on human resources development and a growth strategy based on creating new demand and markets, guided by the vision “I3☆55: An organization that exceeds customer expectations.” This builds on the previous I2 (Inspire and Innovation) and adds Initiative, meaning taking the lead in pursuing new businesses.」
The company presents a new vision framework that adds “Initiative,” meaning taking the lead in pursuing new businesses, to its growth strategy of creating demand and markets. - FY2020RestatedAnnual report
「Amid continuing challenging business conditions, our group will work to create demand and markets for customers through these strategies.」
The company continues to pursue a policy of advancing demand creation and market creation through strategies including sales, logistics and cost reduction. - FY2019RestatedAnnual report
「Amid continuing challenging business conditions, our group will work to create demand and markets for customers through these strategies.」
The company continues to pursue a policy of advancing demand creation and market creation through its sales and logistics strategies. - FY2018RestatedAnnual report
「④ Active expansion of growth areas (demand creation and market creation)」
The company continues to pursue a policy of actively expanding demand creation and market creation as growth areas. - FY2017First statedAnnual report
「④ Active expansion of growth areas (demand creation and market creation)」
The company has adopted a policy of actively expanding demand creation and market creation as growth areas.