Risk of reputational and brand damage caused by media coverage
First written in FY2024. 1 of 4 entries say "Materialised", first in FY2025-H1. Latest entry: 2026-07-15.
No other company in this theme has enough history to compare yet.
- 2026-07-15Cited as achievedRevision of earnings forecasts
「The net decline in the number of sales employees has continued since the fiscal year ending November 2025, owing to certain media reports concerning the Company in the fiscal year ended November 2024 and other factors.」
The impact of media reports and other factors is cited through the net decline in sales employees as a reason for lowering the current full-year earnings forecast. - FY2025WorsenedAnnual report
「Following a series of reports since the fiscal year ending November 2024 concerning preferential treatment provided to the Company by insurance companies, the Company was affected to a considerable extent in terms of its business performance. It has nevertheless implemented various measures, including establishing rules and strengthening its governance framework.」
The Company states that the impact of media coverage extended beyond recruitment to business performance, providing further detail on the effects of reputational and brand damage. - FY2025-H1MaterialisedAnnual report
「Due to the impact of media coverage concerning the Company since June 2024, referral hiring declined and the hiring rate also fell.」
The Company states that the impact of media coverage on its reputation and brand actually emerged as a decline in referral hiring and a lower hiring rate. - FY2024First statedAnnual report
「Media coverage of the Company in newspapers, on television, in magazines, on YouTube and elsewhere may temporarily damage its reputation, affect its share price, sales activities and brand image, and consequently lead to deteriorating business performance.」
For the first time, the Company has explicitly identified as a significant risk the impact of coverage in newspapers, on television, in magazines, on YouTube and elsewhere on its reputation, share price, sales activities and brand image.