Increasing awareness of the Money Doctor brand and customer acquisition through advertising
First written in FY2022. 3 of 6 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2025-H1.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「The number of consultation bookings through the website for マネードクター Premier stores has increased as a result of the new television commercial that began airing in April 2025 and the simultaneous website redesign. Going forward, we will continue working to further establish the brand so that more customers can use our services.」
The company launched a new television commercial and redesigned its website in April 2025, resulting in an increase in consultation bookings through the website for Premier stores. - FY2024-Q2AdvancedAnnual report
「The number of store-visit bookings, including at stores opened during the current fiscal year, has remained strong, partly due to the synergistic effect of the new commercial launched in April 2024, and is progressing at a pace that exceeds the plan.」
The company explains that the synergistic effect of the new commercial launched in April 2024 and the Premier stores has driven store-visit bookings at a pace exceeding the plan. - FY2024-Q1RestatedAnnual report
「The number of store-visit bookings has increased against the backdrop of strong customer acquisition at existing stores as the マネードクター brand has gained recognition, and applications for Premier online financial planning consultations have also remained steady.」
The company reconfirms its explanation that growing recognition of the マネードクター brand is supporting customer acquisition at existing stores and applications for online consultations. - FY2023RestatedAnnual report
「The advertising effect of マネードクター Premier stores also contributes to greater awareness of our company in the regions where they are located.」
The company reconfirms its positioning of Premier stores as a means of advertising and raising awareness. - FY2023-Q2AdvancedAnnual report
「To further enhance brand strength and awareness, we began airing a new マネードクター commercial on 16 April of the same year. As a result of the promotional effect of the new commercial, the number of customers acquired through our own channels, including the マネードクター service website, continued to perform steadily during the second-quarter accounting period.」
The company began airing a new commercial on 16 April 2023 and is pursuing measures to raise brand awareness and expand customer acquisition through its own channels. - FY2022First statedAnnual report
「According to a survey by Dentsu, awareness of our company rose from 39.1% in April 2021 to 47.1% in April 2022, while the cumulative number of consultation applications generated through our own customer acquisition channels, including TV commercials and web advertising, reached 14,292 during the fiscal year, showing steady growth. We have received positive feedback on the concept of マネードクター as a source of financial advice covering more than insurance, and will continue actively implementing measures to strengthen the マネードクター brand.」
The company describes rising brand awareness, consultation applications generated through TV commercials and web advertising, and future branding initiatives as an integrated set of measures.