Risk Related to New Service Development and Market Entry
First written in FY2022. 2 of 4 entries say "Advanced", first in 2026-05-15. Latest entry: FY2026.
The whole theme swung hardest in 2026: 2 of 8 companies on the "Worse" side.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Launch of atone Plus, a membership service that makes atone more convenient and more rewarding to use」
Regarding new services, the company progressed from the testing and planned formal launch stages for atone installment payments to the commercialization stage with the launch of atone Plus. - 2026-05-15AdvancedFinancial results briefing materials
「During the fiscal year ending March 2027, we will focus on improving the UX of atone Plus and monetizing the service.」
For atone Plus, the plan was made more specific, shifting from a description of the planned official launch to fiscal-year initiatives focused on UX improvements and monetization. The company also presented a policy of starting 12-installment payments and collecting installment fees from the fiscal year ending March 2028. - FY2025Testing and commercialization of new services progressedAnnual report
「In the fiscal year ended March 2025, atone began testing an installment payment service, the first such service offered by the Group as a domestic BtoC service. In the fiscal year ending March 2026, the company plans to formally launch atone Plus, which offers a higher rewards rate and allows installment payments.」
The company had previously stated that it had no plans to introduce additional services, but has since progressed to testing atone installment payments, planning the formal launch of atone Plus, and commercializing NP Handy Lending. - FY2022First statedAnnual report
「There are currently no plans to introduce additional services. However, new services may differ from the Group's traditional areas of expertise, and the Company's knowledge and experience in the BNPL payments services market may not be particularly relevant to those new services.」
While indicating that transaction data could lead to opportunities for new services, the company states that no additional services are currently planned and identifies a potential mismatch with its expertise as a risk.