Expansion of derivative media into financial services and use of point incentives and SEO expertise
First written in FY2023-Q1. 3 of 6 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024SoftenedAnnual report
「The 株式会社ビッコレ-related business had been performing above the business plan prepared at the time of the acquisition in terms of profit. However, the Company was recently forced to change its principal customer-acquisition channels after the former major channels substantially reduced their advertising spending. Conditions at the alternative channels deteriorated significantly, and the Company determined that returning to a growth trajectory would require additional costs and time. Accordingly, to optimize its management resources, it changed its policy to place less focus on the business.」
The acquisition strategy of expanding into financial services and using points-incentive, SEO, and advertising operations expertise was scaled back in favor of a policy of placing less focus on the business following deterioration in the customer-acquisition environment. - FY2024-Q1SoftenedAnnual report
「Recently, the Company was forced to change its principal customer-acquisition channels after the former major channels substantially reduced their advertising spending. Conditions at the alternative channels deteriorated significantly, and the Company determined that returning to a growth trajectory would require additional costs and time. Accordingly, to optimize its management resources, it changed its policy to place less focus on the business and recognized the entire ¥136.549 million of goodwill related to the acquisition of 株式会社ビッコレ as an impairment loss in the first-quarter results.」
In response to deterioration in the customer-acquisition environment, the Company changed its policy regarding the financial services and points-incentive businesses operated through 株式会社ビッコレ to place less focus on them, and fully impaired the goodwill related to the acquisition. - FY2023AdvancedAnnual report
「In Derivative Media, revenue was ¥2,997.316 million, up 45.0% year on year, and segment profit was ¥858.786 million, down 0.1%, due to an increase in the number of projects handled by the career-change media service キャリズム for the reasons described above, the addition of 株式会社ビッコレ’s business, and investment in launching a financial media service as a new business area.」
The 株式会社ビッコレ business was integrated into Derivative Media, and investment was made to launch a financial media service. - FY2023-Q3AdvancedAnnual report
「On 31 March 2023, the Company acquired all shares of 株式会社ビッコレ and began operating the points website ビッコレ and the demo-trading app ビッコレFX, among other services. Because 株式会社ビッコレ’s basic business model is similar to that of Derivative Media, the business is included in the Derivative Media segment. For the nine-month period ended 31 December 2023, results have been included in the consolidated results from April 2023 onward.」
The services of 株式会社ビッコレ were operated within the Derivative Media segment, with results included in the consolidated results from April 2023. Related revenue from the acquisition date through the end of the third quarter was ¥62.847 million, and quarterly profit was ¥0.200 million. - FY2023-Q2AdvancedAnnual report
「On 31 March 2023, the Company acquired all shares of 株式会社ビッコレ and began operating the points website ビッコレ and the demo-trading app ビッコレFX, among other services. Because 株式会社ビッコレ’s basic business model is similar to that of Derivative Media, the business is included in the Derivative Media segment. For the six-month period ended 30 September 2023, only the results for April 2023 were included in the consolidated results.」
Following completion of the acquisition of 株式会社ビッコレ, the Company began operating its points website and FX demo-trading app within the Derivative Media segment. Only April 2023 was included in the cumulative consolidated results for the second quarter. - FY2023-Q1First statedAnnual report
「Through this acquisition, we will expand the Derivative Media business into financial services. The target company designs user incentives by awarding points that can be exchanged for bitcoin. By acquiring this expertise, we aim to develop services that are more attractive to users. In addition, by leveraging the SEO and advertising operations expertise we have built up, we believe we can help strengthen customer acquisition for 株式会社ビッコレ’s services, and expect significant synergies.」
The acquisition of 株式会社ビッコレ marked the first disclosure of a policy to expand the Derivative Media business into financial services, acquire expertise in designing user incentives through points, and strengthen customer acquisition through SEO and advertising operations.