Expansion into Life-Event Photography, Including Coming-of-Age Ceremonies and Pets

「To grow into the “life photo company” envisioned by our group, we aim to strengthen our anniversary photo services by bringing 株式会社エミュ into the group, leveraging its strong brand and customer-acquisition capabilities in children’s photography in Hyogo Prefecture.」

「We have begun rolling out HAPISTA as stores providing photo wedding services and Ashery as a new anniversary brand. We are also developing new initiatives, including kiruto, a rental service for furisode and hakama for coming-of-age ceremonies and graduation ceremonies; ATELIER Pureté, an attire rental service; pet photography services that capture everyday moments such as private-studio sessions and walks; and services tailored to customers at various life stages, including birthday and other milestone photography.」

「To capture diversifying demand for children’s photography and connect it to business growth, we launched a new brand, Ashery, on a trial basis and are testing its market potential through limited-time locations.」

「By expanding the occasions on which we photograph customers throughout their life stages, including weddings, maternity, wedding anniversaries, Shichi-Go-San, birthdays, and family events, we are working to increase the number of photo sessions per customer with the aim of creating lifetime customers. This includes entering the coming-of-age business, which can lead from life events such as maternity and wedding anniversaries, where repeat use is more likely, as well as Shichi-Go-San, birthdays, and family events, back to weddings.」

「We operate HAPISTA as a store providing anniversary photo services and have launched Harei as a new initiative covering coming-of-age and pet photography.」

「We will leverage our group’s photographic expertise to address consumer demand for photography that differs from casual individual photography taken with smartphones and compact digital cameras, and expand into life-event areas. For HAPISTA, a photo studio themed around family and children’s anniversaries that is already expanding across multiple stores, we will further accelerate the store rollout under the medium-term management plan and strengthen its business foundation. For NALU, an adult coming-of-age photo service, we will accelerate initiatives toward commercialization. We will also promote services tailored to customers at various life stages, including pet photography services that capture everyday moments such as private-studio sessions and walks.」