Deterioration in Economic Conditions and the Advertising Market
First written in FY2021. 6 of 17 entries say "Restated". Latest entry: FY2027-H1.
The whole theme swung hardest in 2020: 6 of 10 companies on the "Worse" side.
0 other companies' latest entry also says "Other".
- FY2027-H1Update on Resilient Transportation Advertising MarketAnnual report
「As the transportation advertising market remains resilient against a backdrop of recovering inbound demand」
The Company states that the transportation advertising market remains resilient against a backdrop of recovering inbound demand. - FY2026Update to advertising market size dataAnnual report
「Total advertising expenditures in 2025 reached ¥8.0623 trillion, or 105.1% of the previous year, marking a record high for the fourth consecutive year. Transit advertising increased nationwide amid growing inbound demand and showed an upward trend at ¥173.6 billion, or 108.6% of the previous year. In the Kansai region in particular, many large digital displays were newly installed at stations in connection with Expo 2025 Osaka, Kansai.」
The update provides the 2025 market sizes and year-on-year changes for total advertising expenditures and transit advertising expenditures, stating that total advertising expenditures reached a record high for the fourth consecutive year. - FY2026-H1Update to advertising market size dataAnnual report
「Total advertising expenditures in 2024 reached ¥7.673 trillion, or 104.9% of the previous year, marking a record high for the third consecutive year. Transit advertising also showed an upward trend at ¥159.8 billion, or 108.5% of the previous year (Source: Dentsu Inc., 2024 Advertising Expenditures in Japan).」
The update provides the 2024 market sizes and year-on-year changes for total advertising expenditures and transit advertising expenditures. It states that total advertising expenditures reached a record high for the third consecutive year and that transit advertising was also trending upward. - FY2025Update on the outlook for advertising demandAnnual report
「Although the outlook for business conditions remains uncertain in some respects, advertising demand is expanding against the backdrop of strong corporate earnings, while further growth in digital advertising, which is driving market growth, has allowed positive growth to continue across the market as a whole.」
While leaving uncertainty about business conditions in the outlook, the disclosure indicates that positive growth across the market as a whole is continuing, driven by expanding advertising demand and growth in digital advertising. - FY2025-H1Update on the outlook for advertising demand recovery and growthAnnual report
「Although the outlook for business conditions remains uncertain in some respects, demand for outdoor and transit advertising and other media is expected to expand as pedestrian traffic recovers, as it did last year. Digital advertising, which is driving market growth, is also expected to grow further, and positive growth is forecast for the market as a whole.」
While leaving uncertainty about business conditions in the outlook, the update forecasts positive growth for the market as a whole, driven by expanding demand for outdoor and transit advertising as pedestrian traffic recovers and further growth in digital advertising. - FY2024-Q3Update on recovery trends by mediumAnnual report
「In the advertising industry, according to the Survey of Selected Service Industries released by the Ministry of Economy, Trade and Industry in January this year, revenue from internet, outdoor and transit advertising has recently continued to exceed the same month of the previous year. Meanwhile, advertising across the four media, including television, has continued to fall below the prior-year level.」
The update states that internet, outdoor and transit advertising exceeded the same month of the previous year, while advertising across the four media, including television, continued to fall below the prior-year level. Although no percentage figures are provided, weakness in part of the advertising market is described as an actual condition. - FY2024-Q2RestatedAnnual report
「Revenue from outdoor and transit advertising in August exceeded the same month of the previous year. Meanwhile, advertising across the four traditional mass media, including television, has continued to fall below the prior-year level.」
While recovery in outdoor and transit advertising continued, advertising across the four traditional mass media continued to fall below the same month of the previous year, continuing to show differing recovery trends by medium. - FY2024-Q1Growth forecasts for services and digital advertisingAnnual report
「With the easing of measures against COVID-19, demand for services-related advertising, including advertising for travel and leisure and dining and other services, is expected to expand. Further growth in digital advertising, which is driving market growth, is also expected, and positive growth is forecast for the market as a whole.」
The disclosure forecasts positive growth for the market as a whole, driven by expanding demand for services-related advertising and growth in digital advertising. At the same time, it notes uncertainty about the outlook due to the situation in Ukraine and financial institution failures. - FY2023References to market recovery and growth mediaAnnual report
「Although total advertising expenditures in 2022 were affected by various domestic and international factors, they reached a record high. Internet advertising expenditures, in particular, have continued to maintain a high growth rate against the backdrop of society's digitalisation, supporting growth across the advertising market as a whole.」
While maintaining the risk of macroeconomic deterioration across the advertising market, the disclosure describes record-high total advertising expenditures and growth in internet advertising. - FY2023-Q3RestatedAnnual report
「In the advertising industry, according to the Survey of Selected Service Industries released by the Ministry of Economy, Trade and Industry in January this year, outdoor advertising has continued to exceed the same month of the previous year. Meanwhile, advertising across the four traditional mass media, including television, and transit advertising have continued to show weak recovery.」
While outdoor advertising exceeded the same month of the previous year, recovery in advertising across the four traditional mass media and transit advertising remained weak, continuing to show differing recovery trends by medium. - FY2023-Q2RestatedAnnual report
「In the advertising industry, according to the Survey of Selected Service Industries released by the Ministry of Economy, Trade and Industry in October this year, outdoor advertising in August exceeded the same month of the previous year. Meanwhile, transit advertising and advertising across the four traditional mass media, including television, have continued to fall below the prior-year level.」
While outdoor advertising exceeded the same month of the previous year, transit advertising and advertising across the four traditional mass media have continued to fall below the prior-year level, continuing to show differing recovery trends by medium. - FY2023-Q1Differences in the direction of recovery by media type made explicitAnnual report
「From April to May, both outdoor advertising and transit advertising remained above the same months of the previous year, indicating a recovery trend. In contrast, advertising through the four major mass media, including television, continued to remain below the previous year in aggregate.」
While outdoor and transit advertising exceeded the same month of the previous year, advertising across the four traditional mass media fell below the prior-year level, indicating divergent recovery trends by medium. - FY2022Differences in recovery by media type made explicitAnnual report
「Advertising industry sales in February were at 101.9% of the level a year earlier and broadly maintained the recovery trend seen since April last year. Outdoor advertising was also at 124.2%, while transit advertising was at 95.4%, indicating a delayed recovery.」
While the advertising market overall and outdoor advertising were on a recovery trend, transit advertising was below the previous year, indicating a delayed recovery. - FY2022-Q3RestatedAnnual report
「According to the Survey of Selected Service Industries released by the Ministry of Economy, Trade and Industry in January this year, four major advertising media, including television, in November last year broadly maintained their recovery trend from April at 104.5% of the level a year earlier. Outdoor advertising was also at 120.7% and transit advertising at 108.0%, broadly maintaining their recovery trends from August last year, but had not returned to pre-pandemic levels.」
While indicating that the four major media, outdoor advertising and transit advertising remained on a recovery trend, the company continues to describe uncertainty in the advertising market, stating that conditions had not returned to pre-pandemic levels. - FY2022-Q2RestatedAnnual report
「According to the Survey of Selected Service Industries released by the Ministry of Economy, Trade and Industry in October this year, four major advertising media, including television, in August remained on a recovery trend from April, reaching 121.6% of the level a year earlier. Outdoor advertising was also at 131.0% and transit advertising at 122.3%, showing signs of recovery, but had not returned to pre-pandemic levels.」
While signs of recovery were evident in the four major media, outdoor advertising and transit advertising, the company continues to describe uncertainty in the advertising market, stating that conditions had not returned to pre-pandemic levels. - FY2022-Q1RestatedAnnual report
「According to the Survey of Selected Service Industries released by the Ministry of Economy, Trade and Industry in July this year, four major advertising media, including television, in May were at 128.9% of the level a year earlier and were on a recovery trend. However, outdoor advertising was at 101.1% and transit advertising at 91.0% year on year, indicating only limited signs of recovery.」
The company states that the four major advertising media were on a recovery trend, while the recovery in outdoor and transit advertising remained limited. - FY2021First statedAnnual report
「Deterioration in the macroeconomic environment, trends in related markets and domestic and overseas economic fluctuations may adversely affect the company’s operating results and financial position.」
While handling diverse media and industries and avoiding dependence on specific customers, the company identifies the macroeconomic environment affecting advertising demand as a risk.