Product planning for a sports bicycle brand and exports to Southeast Asia
First written in FY2016. 18 of 35 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AchievedAnnual report
「In the bicycle-related business, we withdrew from the complete-bicycle sales business in December 2025.」
The Company states that it has already withdrawn from the complete-bicycle sales business at the end of December 2025, in line with its policy of reducing product planning and import sales of complete bicycles. - FY2026-H1SoftenedAnnual report
「As the environment surrounding the bicycle-related business has become increasingly difficult and we determined that securing business profitability would be challenging, we decided to withdraw from the imported complete-bicycle sales business at the end of December 2025.」
The Company has shifted from its previous expansion of imported sales of sports bicycles and complete bicycles to a policy of withdrawing from the imported complete-bicycle sales business, on the grounds that securing profitability is difficult, thereby narrowing the scope of its initiatives. - FY2024RaisedAnnual report
「(Bicycle business) Return to profitability through new product launches and cost reductions」
In addition to its conventional product planning and sales expansion policy, the Company explicitly sets out a return to profitability for the bicycle business in its Medium-Term Management Plan 2026. - FY2024-Q3RestatedAnnual report
「Against this backdrop, although we focused on launching new products and developing new customers, we were unable to secure profitability.」
The Company states that it continued to launch new products and develop new customers in the bicycle-related business, but was unable to secure profitability. - FY2024-Q2WorsenedAnnual report
「The bicycle-related business continued to face a difficult environment, including higher procurement costs due to yen depreciation, weaker demand due to the summer heat and falling selling prices as market inventories increased. Against this backdrop, we focused on acquiring new customer segments through new product launches, but the volume of bicycles sold declined.」
While working to acquire new customer segments through new product launches, the difficult environment continued due to yen depreciation, the summer heat and rising market inventories, and the volume of bicycles sold declined. - FY2024-Q1WorsenedAnnual report
「In the bicycle-related business, the rapid depreciation of the yen caused imported bicycle selling prices to rise, dampening general consumers' willingness to purchase. Although we focused on sales expansion activities such as launching new products and developing new customers, the volume of complete bicycles sold declined.」
While continuing to launch new products and develop new customers, the rise in imported bicycle prices due to yen depreciation dampened consumers' willingness to purchase, and the volume of complete bicycles sold declined. - FY2023-Q3Weak complete-bicycle sales and rising market inventoriesAnnual report
「Domestic market inventories of complete bicycles trended higher against a backdrop of declining bicycle demand, which had risen during the COVID-19 pandemic, and higher product prices due to yen depreciation. Although we focused on launching new models and expanding sales of high-value-added products, complete-bicycle sales remained weak.」
While continuing to launch new models and expand sales of value-added products, complete-bicycle sales remained weak due to declining bicycle demand, higher prices resulting from yen depreciation and rising market inventories. - FY2023-Q2Launch of a new brand alongside worsening conditions for import sales amid yen depreciationAnnual report
「Although we conducted proactive sales activities, including the launch of the new POLYGON brand, the environment surrounding imported bicycle sales remained difficult, including rising procurement costs due to the rapid depreciation of the yen.」
The Company states that, while continuing proactive sales activities such as the launch of POLYGON, rising procurement costs due to the rapid depreciation of the yen have made the environment for imported bicycle sales difficult. Bicycle-related revenue was ¥188 million, up 15.6% year on year. - FY2023-Q1AdvancedAnnual report
「The POLYGON brand's complete bicycles, for which sales began in October last year, contributed to the development of new customers. Going forward, we will focus on attracting users by expanding the brand's lineup and improving its brand image.」
The Company states that sales of the POLYGON brand contributed to developing new customers, and outlines measures to attract users by expanding the lineup and improving the brand image going forward. - FY2022RestatedAnnual report
「Against this backdrop, we began full-scale import and sales operations for the Indonesian-made POLYGON brand in October 2021, with the aim of meeting customer needs focused on the environment and health by supplying high-quality, reasonably priced and highly durable products, while also developing new customer segments.」
The Company continues to import and sell POLYGON and expects sales to expand going forward, supported by steady deliveries. - FY2022-Q3AdvancedAnnual report
「At the Company, we began full-scale import and sales operations for the Indonesian-made POLYGON brand in October 2021, with the aim of improving our brand image, meeting market needs through a lineup centered on entry-level models, and developing new customer segments. The products received strong support, aided by steady deliveries, and sales remained strong, contributing to higher revenue.」
In addition to product planning and sales expansion for existing brands, the Company began full-scale import and sales operations for the Indonesian-made POLYGON brand in October 2021, noting strong sales and a contribution to revenue. - FY2022-Q2AdvancedAnnual report
「Against this backdrop, we reviewed our sources of supply and launched a new brand to improve profitability.」
It indicates tangible progress through a review of supply sources and the launch of a new brand, in addition to the development and expansion of existing branded products. - FY2022-Q1RaisedAnnual report
「The company aims to become a branded manufacturer chosen by customers by launching new brands and expanding its range of aftermarket parts, and is working to secure earnings by developing new products and reviewing its sales expansion strategy.」
In addition to product planning for existing sports bicycle brands, the scope of initiatives is being expanded to include new brands, aftermarket parts, new product development and a review of expansion strategies. - FY2021-Q3RestatedAnnual report
「Under these circumstances, the company worked to ensure a stable supply of sports bicycles under the Araya and Raleigh brands, and sales remained solid, partly because of the effect of new models launched during the period.」
The company reconfirmed that sales for both brands remained solid, including the effect of the new models launched during the period. - FY2021-Q2RestatedAnnual report
「Under these circumstances, the company's sports bicycles under the Araya and Raleigh brands sold strongly, partly because the company launched new models during the period.」
The company reconfirmed strong sales for both brands, including the effect of the new models launched during the period. - FY2021-Q1AdvancedAnnual report
「The company's sports bicycles under the Araya and Raleigh brands sold strongly, exceeding expectations, partly because the company launched new models during the period.」
The company launched new models under both brands during the period, resulting in sales that exceeded expectations. - FY2020RestatedAnnual report
「In its bicycle-related operations, the company will pursue product planning focused on design and performance that customers will choose for sports bicycles under the Araya and Raleigh brands, expand sales in Japan and overseas, and seek to improve profitability.」
For both brands, the company continues product planning focused on design and performance and sales expansion in Japan and overseas. - FY2020-Q3RestatedAnnual report
「Under these circumstances, the company's sports bicycles under the Araya and Raleigh brands were also affected by the sluggish market and faced difficult conditions. For bicycle components, the company continued working to expand sales of competition wheels while focusing on sales of newly developed high-end road bike wheels.」
While sports bicycles under both brands have been affected by the sluggish market, the company continues to expand sales of competition wheels and sell its newly developed high-end road bike wheels. - FY2020-Q2RestatedAnnual report
「Under these circumstances, for sports bicycles under the Araya and Raleigh brands, which have strong appeal as hobby and enthusiast products, the company is focusing on developing new products that will win customer support.」
For both brands, the company continues to develop new products aimed at winning customer support. - FY2020-Q1RestatedAnnual report
「Under these circumstances, for sports bicycles under the Araya and Raleigh brands, the company is working to provide newsworthy new products that will win customer support.」
For both brands, the company continues to provide newsworthy new products to win customer support. - FY2019RestatedAnnual report
「For sports bicycles under the Araya and Raleigh brands, the company is using its proprietary product-planning capabilities to provide newsworthy new products that will win customer support.」
For both brands, the company continues to provide newsworthy new products developed through its proprietary planning. - FY2019-Q3RestatedAnnual report
「Under these circumstances, for sports bicycles under the Araya and Raleigh brands, the company continues to plan and develop products that customers would specifically seek out and to provide new products.」
For both brands, the company continues to plan and develop products with the aim of attracting customers who specifically seek them out and to provide new products. - FY2019-Q2RestatedAnnual report
「For sports bicycles under the Araya and Raleigh brands, the company continues to plan and develop products that customers would specifically seek out and to provide new products.」
For both brands, the company continues to plan and develop products with the aim of attracting customers who specifically seek them out and to provide new products. - FY2019-Q1RestatedAnnual report
「For sports bicycles under the Araya and Raleigh brands, the company continued to plan and develop attractive products that customers would specifically seek out, worked to provide new products, and strengthened its sales capabilities.」
For both brands, the company continues to plan and develop attractive new products and strengthen its sales capabilities. - FY2018RestatedAnnual report
「For sports bicycles under the Araya and Raleigh brands, the company is using its proprietary product-planning capabilities to provide newsworthy new products that will win customer support.」
The company continues to provide newsworthy new products developed through its proprietary planning for both brands. - FY2018-Q3RestatedAnnual report
「Under these circumstances, for sports bicycles under the Araya and Raleigh brands, the company is using its proprietary product-planning capabilities to provide newsworthy new products that will win customer support.」
The company continues to provide newsworthy new products developed through its proprietary planning for both brands. - FY2018-Q2RestatedAnnual report
「For sports bicycles under the Araya and Raleigh brands, the company is using its proprietary product-planning capabilities to provide newsworthy new products that will win customer support.」
The company continues to provide newsworthy new products developed through its proprietary planning for both brands. - FY2018-Q1RestatedAnnual report
「Under these circumstances, for sports bicycles under the Araya and Raleigh brands, the company is using its proprietary product-planning capabilities to provide newsworthy new products that will win customer support.」
The company continues to provide newsworthy new products developed through its proprietary planning for both brands. - FY2017-Q3RaisedAnnual report
「The company is also focusing on sales in North America, in addition to Asia and emerging markets, as new markets for sports bicycles.」
In addition to its existing focus on Asia and emerging markets, the company is expanding its sales focus to North America. - FY2017-Q2RestatedAnnual report
「For sports bicycles under the Araya and Raleigh brands, the company is using its proprietary product-planning capabilities to provide newsworthy new products that will win customer support. It is also focusing on sales in new sports bicycle markets, primarily in Asia and emerging markets.」
The company continues to plan and provide branded products and focus on sales in Asian and emerging markets. - FY2017-Q1RestatedAnnual report
「For sports bicycles under the Araya and Raleigh brands, the company is using its proprietary product-planning capabilities to provide newsworthy new products that will win customer support. It is also pursuing Thailand and other Southeast Asian countries as new markets for sports bicycles, although these efforts have slowed because of the economic downturn.」
The company continues to plan and provide branded products and develop the Southeast Asian market, although its efforts in that market have slowed because of the economic downturn. - FY2016First statedAnnual report
「Under these circumstances, for sports bicycles under the Araya and Raleigh brands, the company is using its proprietary product-planning capabilities to provide newsworthy new products that will win customer support. It is also pursuing Thailand and other Southeast Asian countries as new export markets for sports bicycles.」
The company identified branded products, new product development and export markets in Southeast Asia, including Thailand, as initiatives in its bicycle-related operations.