Risk of Being Unable to Launch New Products on a Timely Basis
First written in FY2016. 3 of 6 entries say "Worsened", first in FY2020. Latest entry: FY2026.
Suzuki Motor moved to the "Worse" side of this theme in 2020, 3 years before the typical company in this theme (2023).
The whole theme swung hardest in 2025: 3 of 22 companies on the "Worse" side.
6 other companies' latest entry also says "Mitigated".
- FY2026MitigatedAnnual report
「In January 2026, the new battery EV (BEV) e Vitara was launched. … In March 2026, the new e Every, a light commercial battery EV, was launched.」
As a response to the risk of being unable to launch new products in a timely manner, the BEVs e Vitara and e Every were specifically launched in the market. - FY2024MitigatedAnnual report
「In April 2023, the Indian subsidiary Maruti Suzuki India Ltd. (hereinafter, Maruti Suzuki) launched the new Fronx in India. It is an SUV in a new category, featuring a new coupe-style design that emphasizes strength and elegance, together with ease of handling, and achieved cumulative sales of 100 thousand units within 10 months of its launch.」
The response of launching SUVs and new products in a timely manner progressed, with the Fronx achieving cumulative sales of 100 thousand units within 10 months of launch. - FY2023WorsenedAnnual report
「The Group aims to achieve a share of more than 50% in India's passenger car market. As SUVs gained popularity in the market, the Group launched two new SUV models, Brezza and Grand Vitara, during the consolidated fiscal year. However, as competitors also launched SUVs one after another, the share of the SUV segment remained at 12.1%, and the share of the overall passenger car market consequently remained at 41.3%.」
Although 2 SUV models were launched, the SUV segment share remained at 12.1% and the overall passenger car share at 41.3%, widening the gap with the target. - FY2022WorsenedAnnual report
「However, as SUVs gained popularity in the market, and partly due to the impact of competitors launching new SUVs, the Company's share of the passenger car market declined to 43.4% in the consolidated fiscal year from 47.7% in the previous consolidated fiscal year. The Company will seek to increase its share by launching new models in the SUV segment.」
Insufficient response to the SUV market and competitors' launches of new SUVs led to a decline in share, and launching new models in the SUV segment was presented as a countermeasure. - FY2020WorsenedAnnual report
「To respond to existing users moving up to higher-grade vehicles, the Group launched the premium sales network 'NEXA', but it now needs to strengthen its lineup of mid-sized vehicles. The Company aims to secure a 50% share by 2030. To achieve this, it must expand not only its lineup of small vehicles but also its lineup of mid-sized vehicles, and is continuing to strengthen its development and launch capabilities.」
As the SUV and mid-sized vehicle markets expand in India, the disclosure states that the Group needs to strengthen its mid-sized vehicle lineup in addition to its premium sales network, NEXA. - FY2016First statedAnnual report
「If the Group is unable to launch products in a timely manner that accurately address customer needs and changes in the environment surrounding automobiles, this may lead to lower sales share and revenue and adversely affect the Group's operating results and financial position.」
Changes in customer needs, development capabilities, production capacity and securing human resources are identified as risks related to product launches.