Establishing a Trusted HKS Brand and Quality Assurance System
First written in FY2016. 4 of 12 entries say "Reframed", first in FY2021. Latest entry: 2026-10-13.
Hks moved to the "Worse" side of this theme in 2020.
The whole theme swung hardest in 2021: 2 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Advanced".
- 2026-10-13AdvancedRevision of earnings forecasts
「We will advance efforts to systematically incorporate customers' first-hand feedback into product design quality and manufacturing processes.」
The initiative to reflect customer feedback in product design quality and manufacturing processes was described as becoming more systematic. - FY2025RestatedAnnual report
「Under our quality objectives, we will introduce and implement various methods for reflecting customer requirements in product development to further improve customer-perceived quality, while advancing initiatives to prevent customers from feeling uneasy or becoming dissatisfied.」
The focus shifted beyond responding to quality complaints and defects to introducing and implementing methods for reflecting customer requirements in product development and initiatives to prevent unease and dissatisfaction. - FY2024ReframedAnnual report
「To strengthen quality control, we will build systems to prevent quality defects before they occur and strengthen systems for responding rapidly and accurately to defects that do occur. We will promote TPM activities in each division and share progress across all departments through annual reports.」
The description was reorganized from an emphasis on responses after defects occur to quality control combining prevention of quality defects, TPM activities and company-wide sharing through annual reports. - FY2023ReframedAnnual report
「② In responding to problems, we will strive to provide responses for which customers are grateful. ・Reports of defects and defective products from customers will be immediately forwarded to the Quality Assurance Division, and the situation will be assessed company-wide. We will respond immediately in accordance with the level of urgency. ・Even when problems occur, we will learn from our failures, implement reliable measures and strive to provide responses for which customers are grateful.」
The focus of quality assurance was reorganized from immediate responses to customer dissatisfaction to company-wide distribution of defect information, responses based on urgency, learning from failures and implementing reliable measures. - FY2022ReframedAnnual report
「② Resolve customer dissatisfaction promptly. ・To further speed up responses to problems, we will respond immediately in accordance with the response process. ・We will respond immediately to customer dissatisfaction and defect information posted on social media and elsewhere, so as not to diminish brand value.」
The focus was reorganized from the previous wording concerning zero quality complaints and strengthening the customer management system to measures centered on immediately responding to customer dissatisfaction and product defects. - FY2022-Q3Voluntary recall of defective productsAnnual report
「Although factors reducing profit included product compensation expenses recognized in connection with the voluntary recall of products affected by quality defects,」
Under the theme of a trusted brand and quality assurance system, the company actually reported the voluntary recall of defective products and the recognition of product compensation expenses. Product compensation expenses were ¥81.740 million. - FY2021ReframedAnnual report
「② We will strengthen our quality objectives and customer management system. To speed up responses when problems occur, we will begin preparations to introduce a customer management system in cooperation with the Sales Department.」
The focus shifted from the previous year's explicit objective of zero quality complaints to strengthening the customer management system and speeding up responses through the introduction of a customer management system. - FY2020SoftenedAnnual report
「② As quality objectives, we aim to provide products and services that satisfy customers, accurately identify customer dissatisfaction, requests and opinions, and respond promptly.」
The explicit objective of zero quality complaints stated in the previous fiscal year was not included in this filing and was replaced with language focused on identifying customer dissatisfaction, requests and opinions and responding promptly. - FY2019RaisedAnnual report
「① As a quality objective, we have set out the challenge of completing an HKS brand trusted by automotive and motorcycle manufacturers and customers worldwide, and will seek to establish a quality assurance system and achieve zero quality complaints, while continuously maintaining and improving ISO certification across the group.」
In addition to the previous focus on brand trust and maintaining and improving ISO certification, the explicit quality objective of zero quality complaints was added. - FY2018RestatedAnnual report
「As a quality objective, we have set out the challenge of completing an HKS brand trusted by automotive and motorcycle manufacturers and customers worldwide, and will seek to continuously maintain and improve ISO certification across the group to establish a quality assurance system.」
The company reaffirmed trust in the HKS brand and the continuous maintenance and improvement of ISO certification as quality objectives. - FY2017RestatedAnnual report
「① As a quality objective, we have set out the challenge of completing an HKS brand trusted by automotive and motorcycle manufacturers and customers worldwide, and will seek to continuously maintain and improve ISO certification across the group to establish a quality assurance system.」
The company reiterated trust in the HKS brand and the continuous maintenance and improvement of ISO certification as quality objectives. - FY2016First statedAnnual report
「As a quality objective, we have set out the challenge of completing an HKS brand trusted by automotive and motorcycle manufacturers and customers worldwide, and will seek to continuously maintain and improve ISO certification across the group to establish a quality assurance system.」
The company set earning trust in the HKS brand as a quality objective and indicated a policy of continuously maintaining and improving ISO certification across the group.