Strengthening advertising and promotional activities through company-sponsored events and the Tokyo Auto Salon
First written in FY2018-Q2. 5 of 9 entries say "Advanced", first in FY2021-Q2. Latest entry: 2026-10-16.
1 other company's latest entry also says "Advanced".
- 2026-10-16Advancedwww.netdenjd.com
「エッチ・ケー・エス（HKS）は、2027年から全日本ラリー選手権に参戦すると発表した。」
従来のレース支援や部品・エンジン供給に加え、HKS自身がチームとして全日本ラリー選手権へ参戦する具体的な活動が発表された。 - FY2025RestatedAnnual report
「We will promote initiatives to increase HKS fans by opening our factory to car enthusiasts worldwide and promoting “Made in Fujinomiya.” … We will also take on new racing categories and work to raise awareness of the HKS brand in new industries.」
The company disclosed factory tours, promotion of “Made in Fujinomiya” and entry into new racing categories as brand-awareness initiatives. - FY2024AdvancedAnnual report
「In response to changes in consumer behavior, we participated in various domestic events, including the Tokyo Auto Salon, and pursued original events. We also sought to actively showcase demonstration cars and new products at major events held in various countries, including the SEMA Show and PRI Show in the United States and the GT Show in China, while focusing on developing demand through new product launches,」
Demand-development initiatives combining participation in major domestic and overseas events, exposure for demonstration cars and new products, and new product launches were conducted. - FY2024-Q3RestatedAnnual report
「We are developing new demand through various initiatives, including exhibiting at trade shows held in various locations, launching new products and accelerating the development of products for overseas markets,」
Demand-development initiatives through participation in trade shows, new product launches and faster development of products for overseas markets continued to be disclosed. - FY2023-Q3AdvancedAnnual report
「Advertising expenses increased due to the holding of events commemorating the 50th anniversary of the company's founding, among other activities,」
Events commemorating the 50th anniversary of the company's founding, among others, were held, and advertising activities were conducted through company-sponsored events. - FY2023-Q2AdvancedAnnual report
「Advertising expenses increased due to the holding of events commemorating the 50th anniversary of the company's founding, among other activities,」
Events commemorating the 50th anniversary of the company's founding, among others, were held, and advertising activities were conducted through company-sponsored events. - FY2022RestatedAnnual report
「Through events, test-drive sessions and social media, among other channels, we are working to increase points of contact with customers and reflect market feedback more closely in products customers will value, while responding to growing demand in Japan and overseas in a timely manner.」
The company continued to expand customer touchpoints through events, test-drive sessions and social media, alongside advertising and sales activities reflecting market feedback. - FY2021-Q2AdvancedAnnual report
「We recreated all the products and vehicles that were scheduled to be exhibited at Tokyo Auto Salon 2021, which was cancelled due to the COVID-19 pandemic, in a special in-house booth and made the online platform HKS PREMIUM SALON ONLINE 2021, which enables visitors to experience the exhibits in a 3D environment, available on our website,」
Following the cancellation of Tokyo Auto Salon 2021, the company developed an advertising and promotional initiative by recreating the exhibited products and vehicles in an in-house booth and launching an online platform offering a 3D experience. - FY2018-Q2First statedAnnual report
「In January, we held our company-sponsored HKS Premium Day event by renting Fuji Speedway for the entire day, and exhibited at the Tokyo Auto Salon for the first time in 3 years, among other efforts to strengthen advertising and promotional activities and regain momentum.」
In response to the overall decline in the aftermarket, the company first disclosed measures to strengthen advertising and promotional activities through a one-day event at Fuji Speedway and its first participation in the Tokyo Auto Salon in 3 years.