A Future Mobility Society and Sustainable Growth through Ever-Better Cars

「わたしたちは、幸せを量産する。」

「We are advancing our business activities with the aim of transforming into a company that delivers “freedom of mobility” to everyone.」

「そして、多様なモビリティのご提供を通じて「幸せを量産する」という当社の使命を果たすべく、Toyota Mobility Conceptのもと、モビリティカンパニーへの変革に向けた様々な技術開発や基盤づくりに取り組んできました。」

「For cars to remain an essential part of society, we need to change the future of cars. The two major themes for achieving this are “carbon neutrality” and “expanding the value of mobility.”」

「As a mobility company, Toyota's mission is to expand the potential of people, companies and communities by addressing challenges related to mobility, and thereby “mass-produce happiness.”」

「As a mobility company, Toyota's mission is to expand the potential of people, companies and communities by addressing challenges related to mobility, and thereby “mass-produce happiness.” To achieve this, in addition to our thorough commitment to manufacturing, we value imagination for people and society and will create unique value together with a wide range of partners.」

「To advance its transformation into a mobility company, Toyota looked back on the path it had taken and redefined the “Toyota Philosophy” as a signpost for the future. MISSION We mass-produce happiness. We return to everyone, in an accessible form, the convenience and happiness of the future captured through technology. VISION Turn mobility into a possibility for society. Expand what people, companies, local governments and communities can do, and realize sustainable coexistence between humanity and the Earth. VALUE Combine the three strengths of software, hardware and partners to create unique value.」

「Toyota has identified two policies: “Challenge to the Future,” which involves creating new value, and “Growth in Rings,” which means steadily strengthening true competitiveness year by year. Toyota will accelerate initiatives in the following areas.」

「Against this backdrop, Toyota is transforming its business model into that of a mobility company that provides every service related to people's movement, drawing on the combined strengths of the real world, including the vehicle quality and sales and service networks it has cultivated to date, and the virtual world, which responds to technological innovation.」

「Through these initiatives, by delivering ever-better cars, Toyota will contribute to creating good towns and a good society. As a result, more customers will choose to purchase Toyota vehicles, enabling the Company to build a stable management foundation. By continuing this cycle, Toyota will achieve sustainable growth and strive to enhance corporate value.」

「First, to open the way to the future, we will take on new challenges with courage.」

「Toyota will pursue the following policies to achieve the Toyota Global Vision through sustainable growth. First, through technologies, products and businesses that anticipate the times, Toyota will contribute to realizing the mobility society of the future.」