Announced details
Brand logo display on racing suits and helmets, promotion through YouTube, social media and other channels, and dissemination of information on motorsports and car life
The parties have entered into a sponsorship agreement, and Orito has served as a navigator on the Company’s official YouTube channel since 2024.
Racing driver. Born in Kanagawa Prefecture and 158 cm tall. Made her racing debut in the Yaris Cup in 2021 and has competed in series including the SRO Japan Cup GT4 class. An influencer who shares the appeal of motorsports and car life with younger people and women.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Car Premier, Official YouTube channel “If It’s About Cars, Car Premier” |
| Counterparty | Racing driver Orito Maya (織戸茉彩) |
| Counterparty overview | Racing driver. Born in Kanagawa Prefecture and 158 cm tall. Made her racing debut in the Yaris Cup in 2021 and has competed in series including the SRO Japan Cup GT4 class. An influencer who shares the appeal of motorsports and car life with younger people and women. |
| Relationship with the Company | The parties have entered into a sponsorship agreement, and Orito has served as a navigator on the Company’s official YouTube channel since 2024. |
| Contract Date | 9 July 2026 (date the contract renewal was announced; contract date: Not disclosed) |
| Applicable area | Brand logo display on racing suits and helmets, promotion through YouTube, social media and other channels, and dissemination of information on motorsports and car life |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The renewal is intended to leverage Orito’s expertise as a racing driver and her ability to communicate with younger people and women, thereby making the “Car Premier” brand more approachable and increasing its recognition. It also reflects the alignment between the Company’s vision of building an “automobility ecosystem” and Orito’s activities.