Building Lifetime Customers and One Marketing by Leveraging a Customer Network of More Than 18,000 Companies

「The Group also focused on strengthening sales of services for existing homes and maintenance work, expanding its approach to new customer segments such as maintenance contractors in addition to its core customer base of custom-home builders, and diversifying its business partners.」

「グループ全体での商品多角化・クロスセルにより業績変動リスクを吸収」

「Specifically, we will enhance our competitive advantage by expanding products that realize a “survival infrastructure,” based on a lineup of more than 90 specialized products spanning multiple categories and product areas. We will also combine commoditized products that are difficult to differentiate and elevate them into highly differentiated management solutions, addressing issues such as cash flow management, DX initiatives and securing after-sales revenue. Using this management support as an entry point, we will expand our new customer base, create ongoing customer touchpoints by developing our services into a platform, promote repeat orders, and pursue sustainable and stable profit growth.」

「In the Housing Academea business, the company promoted cross-selling proposals for "Housing Maintenance Warranty" and other services to housing businesses using Suketto Cloud, as well as design support services for housing businesses, the "Housing Fulfillment Service," related to the policy for homes meeting energy-efficiency standards. However, the number of detached homes and condominiums handed over decreased at certain housing businesses, and housing warranty services during the six months ended in the interim period decreased 3.7% year on year.」

「The company promoted cross-selling proposals for home maintenance warranties and other products to housing businesses using Suketto Cloud, as well as the Housing Fulfillment Service, a design-support service for housing businesses related to energy-efficiency-compliant housing policies, but was affected by the downturn in housing market conditions. Although the number of detached homes and condominiums handed over declined at some housing businesses, housing guarantee service volumes during the cumulative interim consolidated period increased 9.1% year on year.」

「Through these initiatives, the company will promote cross-selling multiple services to each home and focus on building cloud mechanisms that enable repeat sales through the same business partner, thereby increasing average revenue per home and per housing business and improving earnings power.」

「Through cross-selling proposals for housing maintenance warranty and other services to housing businesses using Suketto Cloud, the number of housing warranty services during the nine months ended in the third quarter increased 8.2% year on year.」

「Through cross-selling proposals for housing maintenance warranty and other services to housing businesses using Suketto Cloud, the number of housing warranty services during the six months ended in the second quarter increased 0.9% year on year.」

「Through cross-selling proposals for housing maintenance warranty and other services to housing businesses using Suketto Cloud, the number of housing warranty services during the three months ended in the first quarter increased 2.1% year on year.」

「The company is also focusing on building sales and cloud mechanisms that enable cross-selling more services to each home and repeat sales through the same business partner, thereby increasing average revenue per home and per housing business and improving earnings power.」

「In the housing defect insurance business, we promoted sales of our core products, the New Home Defect Insurance for detached and multi-unit housing, through proactive sales activities that emphasised differentiation, including joint proposals combining Suketto Cloud, a housing-business cloud system on which we have focused for some time, with ground warranties, and continued to promote cross-selling of multiple products.」

「In the housing defect insurance business, we promoted sales of our core products, the New Home Defect Insurance for detached and multi-unit housing, through proactive sales activities that emphasised differentiation, including joint proposals combining Suketto Cloud, a housing-business cloud system on which we have focused for some time, with ground warranties, and continued to promote cross-selling of multiple products.」

「In the housing defect insurance business, we promoted sales of our core products, the New Home Defect Insurance for detached and multi-unit housing, through proactive sales activities that emphasised differentiation, including joint proposals combining Suketto Cloud, a housing-business cloud system on which we have focused for some time, with ground warranties, and continued to promote cross-selling of multiple products.」

「The company is also focusing on building sales and cloud mechanisms that enable cross-selling more services to each home and repeat sales through the same business partner, thereby increasing average revenue per home and per housing business and improving earnings power.」

「The company aims to improve earnings power by using a cloud platform that retains housing businesses and enables services to be sold in sequence, promoting cross-selling and increasing the average revenue per home.」

「③ Through ONE Marketing, a sales approach in which all Group companies work together to provide the Group's financial, insurance, guarantee, and other products on a comprehensive basis, the company will promote differentiation and customer retention and secure stable earnings over the medium to long term by providing various products in layers.」

「The Group will leverage its strengths to secure stable earnings over the medium to long term and generate profit through steady growth. These strengths are: ① expanding and deepening channels using the Group's customer network of more than 18,000 housing-related businesses in Japan; ② comprehensive capabilities based on a broad lineup of products and services that enables a 'lifetime customer model,' meaning a business model that provides services allowing customers to continue living comfortably after building a home, maintains connections with them, and generates a broad range of revenue from renovations and maintenance; and ③ a revenue model that enables the Group to provide multiple products to each housing-related business customer and build up profit through a group-wide 'ONE Marketing' sales approach.」