Strengthening Direct Internet Sales
First written in FY2016. 7 of 11 entries say "Restated". Latest entry: 2026-08-12.
2 other companies' latest entry also says "Advanced".
- 2026-08-12AdvancedFinancial Results Presentation
「Individual insurance enters a renewed growth phase through more sophisticated strategic marketing」
The individual insurance growth strategy was positioned as entering a renewed growth phase through more sophisticated strategic marketing. - FY2026AdvancedAnnual report
「In individual insurance, based on the priority areas of our medium-term plan, we achieved a strong turnaround by expanding our product lineup centered on term products, providing convenient technology-enabled services, and optimizing promotions across both the direct and partner business channels.」
The company explains that individual insurance performance turned around as it advanced growth initiatives for the direct business combining term products, technology and optimized promotions across both sales channels. - FY2025AdvancedAnnual report
「We aim to expand the direct business by accelerating initiatives to rebuild our brand image, including strengthening product marketing for products such as the term medical insurance launched in October 2024 and supported primarily by younger customers, and enhancing communication with customers under a new organization launched in April 2025 to promote customer nurturing.」
To reignite growth in the direct business, the company has specified the launch of term medical insurance, stronger product marketing and the start-up of a new customer-nurturing organization. - FY2024RestatedAnnual report
「In our individual insurance business, we have two sales channels: the “direct business,” through which customers apply for insurance via our website and other platforms, and the “partner business,” through which customers apply via the websites and apps of partner companies.」
While maintaining direct sales centered on the internet, the company organizes the sales channels for its individual insurance business into the direct business and the partner business. - FY2021-Q3RestatedAnnual report
「Over the medium to long term, as customer behavior changes toward new lifestyles under the impact of the infection, we recognize significant growth potential in our convenient, non-face-to-face business model, a defining feature of an online life insurer.」
While stating that the temporary increase in demand for life insurance caused by the infection is beginning to subside, the company continues to believe that its non-face-to-face, online business model has growth potential over the medium to long term. - FY2021-Q2RestatedAnnual report
「During the cumulative second-quarter period, new business performance increased sharply for a time, partly because demand for life insurance rose as a result of the spread of COVID-19. However, we currently recognize that the short-term increase in demand is beginning to subside. Over the medium to long term, as customer behavior changes toward new lifestyles under the impact of the infection, we recognize significant growth potential in our convenient, non-face-to-face business model, a defining feature of an online life insurer.」
While stating that the short-term increase in demand caused by the infection is beginning to subside, the company continues to believe that its non-face-to-face, online business model has growth potential over the medium to long term under new lifestyles. - FY2021-Q1RestatedAnnual report
「Although we recognize that the temporary increase in demand is beginning to subside, we believe that our convenient, non-face-to-face business model, a defining feature of an online life insurer, will contribute to our performance over the medium to long term as customer behavior changes toward new lifestyles under the impact of the infection.」
Against the backdrop of lifestyle changes caused by COVID-19, the company believes that its non-face-to-face, online sales model will contribute to performance over the medium to long term. - FY2019RestatedAnnual report
「First, to further expand applications through the internet, our primary sales channel, we will continue advertising and promotion centered on television commercials to further strengthen our brand.」
The company continues to pursue a policy of expanding direct sales by making direct internet sales its mainstay and improving awareness and brand strength through television commercials and other initiatives. - FY2018RestatedAnnual report
「In addition to direct internet sales, we will deliver life insurance products and services suited to customers’ values and lifestyles through collaboration with partner companies.」
The company continues to strengthen its business through partner collaboration, smartphone support and information provision tailored to customer attributes, while maintaining direct internet sales as its foundation. - FY2017RestatedAnnual report
「First, in the direct internet sales channel, we will work on developing new products, establish a robust sales structure for their launch, and strive to increase awareness and sales of the new products. For existing products, we will also increase website traffic and acquire new contracts by strengthening approaches and media use tailored to customers’ attributes and life stages.」
The company continues to pursue a policy of strengthening direct internet sales through new products, its sales structure, approaches tailored to customer attributes and life stages, and the use of media. - FY2016First statedAnnual report
「To further strengthen our direct internet sales, one of our key strengths, we aim to increase website traffic by creating unique customer value in addition to conventional marketing activities such as television commercials and web advertising.」
The company has outlined plans to strengthen direct sales through unique customer value and smartphone services, in addition to conventional advertising.