Building an asset-light, profitable business through selective openings and pop-up stores
First written in FY2022. 9 of 12 entries say "Advanced", first in FY2025-H1. Latest entry: 2026-08-21.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「Improving the sell-through ratio of full-price products by creating a sense of scarcity through supply-and-demand forecasting based on analysis of historical data」
In addition to selective stores, pop-ups, and D2C inventory sell-through, the medium- to long-term strategy specifies data analysis and supply-and-demand forecasting to improve the full-price sales ratio and inventory efficiency. - FY2025-H1AdvancedAnnual report
「Buildings and structures increased by ¥13.185 million, or 3.5%, due to the opening of the MARK&LONA Gotemba Outlet store in June 2025.」
In addition to selective store expansion, the company has made progress in opening outlet stores, specifically the Gotemba Outlet store. - FY2024Limited store openings coexisting with active outlet expansionAnnual report
「We deliberately avoid excessive store openings and limit openings to commercial facilities, department stores, and street-front stores in major cities in Japan and certain parts of Asia where we can express the distinctive character of our high-end luxury brand, thereby reducing inventory risk. We operate two e-commerce sites, the MARK&LONA official online store for Japan and MARK&LONA World Market for global markets, and aim to further improve inventory sell-through through our D2C business, thereby mitigating the impact of economic conditions, personal consumption, and trends in the golf market.」
While maintaining the existing policy of selective openings in major cities and using pop-ups, the company states in its analysis of results that it actively opened outlets and other stores to acquire new customers. - FY2022First statedAnnual report
「By deliberately avoiding excessive store openings and opening stores mainly in commercial facilities and department stores in major cities, together with operating limited-time pop-up stores, we have reduced risk.」
The company seeks to limit inventory and fixed-asset burdens by avoiding excessive store openings, concentrating stores in major cities, and using limited-time pop-ups.