Continued Growth in the Internet Advertising Market
First written in FY2020-Q3. 8 of 18 entries say "Restated". Latest entry: FY2026.
22 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Japan's total advertising spending in 2025 was ¥8.0623 trillion, up 5.1% year on year. Domestic internet advertising accounted for 50.2% of Japan's total advertising spending, exceeding half, while internet advertising media spending continued to grow strongly alongside increases in social media and video advertising, reaching ¥3.3093 trillion, or 111.8% of the previous year's level (Dentsu, 2025 Advertising Expenditures in Japan). The market continued to grow steadily against a backdrop of society's digitalization.」
In 2025, internet advertising media spending reached ¥3.3093 trillion, or 111.8% of the previous year's level, while internet advertising's share of total advertising spending reached a majority at 50.2%. - FY2025AdvancedAnnual report
「Domestic internet advertising spending accounted for 47.6% of Japan's total advertising spending. Within this amount, internet advertising media spending continued to grow strongly alongside increases in social media and video advertising, reaching ¥2.9611 trillion, or 110.2% of the previous year's level.」
For 2024, the company reports internet advertising media spending of ¥2.9611 trillion, or 110.2% of the previous year's level, and internet advertising's 47.6% share of total advertising spending. - FY2025-H1RestatedAnnual report
「The market continues to grow steadily as internet usage increases and companies advance their digital transformation (DX).」
The company reaffirms its view that the internet advertising market continues to grow steadily, driven by rising internet usage and corporate DX initiatives. - FY2024AdvancedAnnual report
「According to Dentsu's 2023 Advertising Expenditures in Japan, the internet advertising media market, an important market for our group, continued to grow strongly at ¥2.6870 trillion, or 108.3% of the previous year's level. We expect business opportunities to continue expanding, particularly in media platforms.」
For the internet advertising media market, the company reports a new 2023 market figure of ¥2.6870 trillion, or 108.3% of the previous year's level, and describes continued growth and expanding business opportunities. - FY2024-Q3RestatedAnnual report
「Against this macroeconomic backdrop, the internet advertising sector in which our group operates continued overall to grow as it had over the past several years. The further digitalization of mass-media platforms, which are also important markets for our group, created developments that expanded business opportunities.」
The company continues to describe growth in the internet advertising market and the expansion of business opportunities through the digitalization of mass-media platforms. - FY2024-Q1RestatedAnnual report
「Against this macroeconomic backdrop, the internet advertising sector in which our group operates continued overall to grow as it had over the past several years. The further digitalization of mass-media platforms, which are also important markets for our group, created developments that expanded business opportunities.」
The company continues to describe growth in the internet advertising market and the expansion of business opportunities through the digitalization of mass-media platforms. - FY2023AdvancedAnnual report
「Internet advertising spending (media spending plus advertising production costs) totaled ¥3.0912 trillion, up 14.3% year on year. Internet advertising media spending also rose 15.0% to ¥2.4801 trillion, and the market continued to expand.」
The company reports new market-size figures and year-on-year growth rates for 2022 internet advertising spending and media spending, describing continued growth. - FY2023-Q2Partial resumption of advertising campaignsAnnual report
「Against this macroeconomic backdrop, some advertisers in the internet advertising sector in which our group operates began to resume campaigns, and the growth trend of the past several years continued.」
In contrast to the previously reported restraint by some advertisers, the company states that some began to resume campaigns. The market's growth trend continued. - FY2023-Q1RestatedAnnual report
「Although some advertisers continued to hold back on campaigns, the market overall continued to grow as it had over the past several years. The further digitalization of mass-media platforms, which are also important markets for our group, created developments that expanded business opportunities.」
Although some advertisers continued to hold back on campaigns, the company continues to describe overall internet advertising market growth and the expansion of business opportunities through the digitalization of mass-media platforms. - FY2022AdvancedAnnual report
「Internet advertising spending (media spending plus advertising production costs) totaled ¥2.7052 trillion, up 21.4% year on year, exceeding spending on the four mass-media categories for the first time. Internet advertising media spending also rose 22.8% to ¥2.1571 trillion, and the market continued to expand.」
In 2021, internet advertising spending rose 21.4% to ¥2.7052 trillion, exceeding spending on the four mass-media categories for the first time. Media spending also rose 22.8% to ¥2.1571 trillion, providing new figures demonstrating continued market growth. - FY2022-Q3RestatedAnnual report
「Although the internet advertising sector in which our group operates has continued to grow over the past several years, some advertisers continued to hold back on campaigns and new digital initiatives or reduce their budgets, as they had in the previous fiscal year, resulting in an impact including slower market growth.」
The company continues to describe the internet advertising market's medium- to long-term growth trend while noting slower market growth caused by restraint on advertising campaigns and new digital initiatives and by budget reductions. - FY2022-Q2RestatedAnnual report
「At the same time, although the internet advertising sector in which our group operates has continued to grow over the past several years, some advertisers held back on campaigns during the current fiscal year, resulting in a temporary impact.」
The company continues to describe the internet advertising market's medium- to long-term growth trend while noting the temporary impact of some advertisers holding back on campaigns. - FY2022-Q1RestatedAnnual report
「Although the internet advertising sector in which our group operates has continued to grow over the past several years, some advertisers continued to hold back on campaigns and new digital initiatives or reduce their budgets, as they had in the previous fiscal year, resulting in an impact including slower market growth.」
The company continues to describe the internet advertising market's medium- to long-term growth trend while noting the ongoing restraint on advertising campaigns and new digital initiatives, budget reductions and slower market growth since the previous fiscal year. - FY2021Slower market growthAnnual report
「Although the internet advertising sector in which our group operates has continued to grow over the past several years, some advertisers held back on campaigns and new digital initiatives, while some reduced their budgets during the current fiscal year, resulting in an impact including slower market growth.」
The company explains that, while the internet advertising market's medium- to long-term growth trend continues, restrictions on advertising campaigns and new digital initiatives, together with budget reductions, resulted in slower market growth. - FY2021-Q2RestatedAnnual report
「Although the internet advertising sector in which our group operates has continued to grow over the past several years, some advertisers held back on campaigns during the current fiscal year, resulting in a temporary impact.」
The company continues to describe the internet advertising market's medium- to long-term growth trend while noting the temporary impact of some advertisers holding back on campaigns. - FY2021-Q1Short-term impactAnnual report
「Although the internet advertising sector in which our group operates has continued to grow over the past several years, some advertisers held back on campaigns during the current fiscal year, resulting in a temporary impact.」
The company explains that, while the market's medium- to long-term growth trend continues, some advertisers holding back on campaigns had a short-term impact. - FY2020AdvancedAnnual report
「Internet advertising spending (media spending plus advertising production costs) totaled ¥2.1048 trillion, up 19.7% year on year. Internet advertising media spending also rose 14.8% to ¥1.6630 trillion, and the market continued to expand.」
The continued growth of the internet advertising market is supported by specific figures, including the 2019 market size, year-on-year growth rate and a 14.8% compound annual growth rate from fiscal 2014 through fiscal 2019. - FY2020-Q3First statedAnnual report
「The internet advertising sector in which our group operates has continued to grow over the past several years, and this trend remained unchanged during the current fiscal year.」
The company recognizes that the internet advertising sector has continued to grow over the past several years.