Decline in customer acquisition due to changes in search engine ranking logic
First written in FY2020. 2 of 3 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「Changes in search-engine operators' policies and algorithms for displaying results prominently, or other factors, could result in search-result displays that are not favorable to the Group.」
The company continues to disclose its dependence on search engines and the risk of lower customer acquisition due to changes in display algorithms. - FY2022RestatedAnnual report
「Changes in search-engine operators' policies and algorithms for displaying results prominently, or other factors, could result in search-result displays that are not favorable to the Group.」
The company continues to disclose its dependence on search results from Yahoo! Japan, Google and other search engines, as well as the risk of lower customer acquisition due to changes in search algorithms. - FY2020First statedAnnual report
「A certain proportion of traffic is generated by referrals from the search results of specific search engines, namely Yahoo! Japan and Google. Changes in search-engine operators' policies and algorithms for displaying results prominently could reduce the effectiveness of customer acquisition for the Group's websites.」
The company discloses its dependence on Yahoo! Japan and Google search results and the impact of changes in search-ranking policies and algorithms.