Expansion of comprehensive performance marketing support through the acquisition of Anagram Co., Ltd. as a subsidiary
First written in FY2020-Q3. 1 of 4 entries say "Advanced", first in FY2020. Latest entry: FY2021-Q2.
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- FY2021-Q2Cited as achievedAnnual report
「アナグラム株式会社 (hereinafter, “アナグラム”) was already a consolidated subsidiary of the Company. To increase the agility and flexibility of Group management and establish a more efficient consolidated management structure, the Company acquired an additional 49.9% interest in アナグラム and made it a wholly owned subsidiary.」
The completion of アナグラム’s conversion to a wholly owned subsidiary was recorded as a completed transaction in the business combination note, disclosing an additional acquisition ratio of 49.9%, an acquisition price of ¥4,498.984 million, and 698,600 shares issued. - FY2021-Q1AchievedAnnual report
「The share exchange took effect on 1 September 2020, and アナグラム became a wholly owned subsidiary of the Company on that date.」
The share exchange dated 1 September 2020 was completed, and アナグラム株式会社 became a wholly owned subsidiary. - FY2020AdvancedAnnual report
「Since the consolidation, the Company has further sought to expand the customer bases of both companies by providing one-stop comprehensive solutions, including data-feed advertising and search advertising, in the internet advertising agency business, drawing on the respective strengths of the Company and アナグラム in these areas. To increase the agility and flexibility of Group management and establish a more efficient consolidated management structure, the Company entered into a share exchange agreement on 19 June 2020 under which the Company would become the wholly owning parent company and アナグラム the wholly owned subsidiary, with the transaction scheduled to take effect on 1 September 2020.」
Following the acquisition of a 50.1% interest in アナグラム and its consolidation as a subsidiary, the Company further specified its plans to expand its customer base and service offerings and make アナグラム a wholly owned subsidiary through the share exchange scheduled for 1 September 2020. - FY2020-Q3First statedAnnual report
「The Company aims to expand its service offerings and achieve sustained growth in its Professional Services business by expanding its customer base through its expertise in data-feed advertising and アナグラム株式会社’s expertise in search advertising, among other areas, and by having both companies jointly provide comprehensive solutions for internet performance marketing.」
On 24 January 2020, the Company acquired a 50.1% voting interest in アナグラム株式会社 and made it a consolidated subsidiary. The acquisition price was ¥1,252.5 million. The Company aims to expand its customer base and service offerings by combining expertise in data-feed advertising, search advertising, and other areas.