Strengthening and Expanding Membership
First written in FY2019. 1 of 4 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「By leveraging a strong customer base represented by ¥25.3 billion in advances received under prepaid specified transactions, we will continuously develop and enhance products and services that meet customer needs, while expanding our broad customer base, including people who are not mutual aid members, through the introduction of the free-registration Life Club program and the expansion of the MITSUKERU Concierge nursing home referral service.」
The company is further developing the mutual aid business as a provider of services to a broad customer base, including non-members, rather than focusing solely on increasing membership. - FY2024ReframedAnnual report
「Going forward, rather than viewing the mutual aid business solely as a means of expanding membership through recruitment and securing future customers, we will focus on how effectively and continuously members can use each of the group's businesses, including the senior life support business described above, to achieve a fuller life for mutual aid members.」
The company is repositioning the mutual aid business from a focus on increasing membership to supporting the continued use of the group's businesses, including senior life support services. - FY2020RestatedAnnual report
「We will promote organized sales activities across the group to acquire new members and expand our customer base through events such as exhibitions and festivals.」
The company continues to pursue the strengthening and development of the membership model through organized sales activities and events. - FY2019First statedAnnual report
「We will work to strengthen and develop the membership model.」
The company sets out a goal of strengthening and developing the membership model by integrating the service execution division and the mutual aid sales division.