Increasing MAU and ARPU and Expanding Collaboration with Publishers
First written in FY2018. 8 of 30 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-10-15.
1 other company's latest entry also says "Advanced".
- FY2026-H1MAU, paying revenue and advertising ARPU declinedAnnual report
「For the manga apps and web services currently operated by the Company, the completion of popular titles and the resulting end of their serialisations had a significant impact, causing paid content revenue and MAU (Note 1) to decline. In addition, advertising ARPU (Note 2) was on a declining trend and advertising revenue decreased overall due to slower growth in rewarded advertising and lower ad-network rates.」
Paid content revenue and MAU declined following the end of popular serialisations, while advertising ARPU and advertising revenue also declined due to slower growth in rewarded advertising and lower ad-network rates. - FY2025MAU declined while paid content ARPU and advertising ARPU increasedAnnual report
「Meanwhile, MAU (Note 1) declined in the existing manga apps and web services due to the end of serialisations following the completion of popular titles. However, both paid content ARPU and advertising ARPU (Note 2) increased, as adaptations of popular titles for other media and sales of original titles performed well.」
MAU declined following the completion of popular titles, while paid content ARPU and advertising ARPU increased through adaptations for other media and sales of original titles. - FY2025-H1MAU and paid content revenue declined following the completion of popular titles, while advertising ARPU declinedAnnual report
「For the manga apps and web services currently operated by the Company, the completion of popular titles and the resulting end of their serialisations had a significant impact, causing paid content revenue and MAU (Note 1) to decline. In addition, advertising ARPU (Note 2) was on a declining trend and advertising revenue decreased overall due to slower growth in rewarded advertising and lower ad-network rates.」
Paid content revenue and MAU declined following the end of popular serialisations, while advertising ARPU and advertising revenue also declined due to slower growth in rewarded advertising and lower ad-network rates. Average MAU was 9.43 million at 31 August 2024, 9.05 million at 30 November 2024 and 8.99 million at 28 February 2025. - FY2024MAU declined for the first time in three periodsAnnual report
「Meanwhile, paid content revenue declined because the Daily Serial Manga App for Mecha Comic ended following the termination of the outsourcing agreement with Amtasu Corporation.」
While the Company continued to release new content, adapt popular titles for other media and run advertising and campaigns, paid content ARPU and MAU declined for the first time in three periods due to the end of the joint operation and the decline in stay-at-home demand after the pandemic. - FY2024-Q3Seven-app MAU remains high, while the end of the joint operation has an impactAnnual report
「During the nine months ended December 31, the Company promoted user acquisition for the seven manga apps it currently operates by launching new content, adapting popular titles for other media, investing efficiently in advertising and running campaigns. In addition, users were retained through measures to encourage continued use, and MAU (Note) for the seven manga apps remained at a high level.」
MAU for the seven manga apps remained high through new content, adaptations of popular titles for other media, advertising, campaigns and measures to encourage continued use. Meanwhile, the end of the joint operation of the Daily Serial Manga App for Mecha Comic is affecting earnings in the APP business. - FY2024-Q2MAU and paid content revenue declined following the end of the joint operationAnnual report
「The joint operation of the Daily Serial Manga App for Mecha Comic ended following the termination of the outsourcing agreement with Amtasu Corporation, resulting in declines in MAU (Note) and paid content revenue.」
The joint operation ended following the termination of the outsourcing agreement with Amtasu Corporation, and declines in MAU and paid content revenue were reported. - FY2024-Q1Paid content revenue increased, while the decline in advertising ARPU continuedAnnual report
「Advertising ARPU (Note 2) was on a declining trend and advertising revenue decreased overall, while paid content revenue increased, driven by the publication of popular content and titles with high conversion rates.」
Paid content revenue increased through popular content and titles with high conversion rates, while the decline in advertising ARPU and advertising revenue continued. - FY2023-Q3MAU increased, paid content revenue increased, and the decline in advertising ARPU continuedAnnual report
「Advertising ARPU (Note 1) declined and advertising revenue fell, partly due to deterioration in overall advertising market conditions resulting from the impact of COVID-19. Paid content revenue increased, driven by the publication of popular content and titles with high conversion rates.」
The decline in advertising ARPU and advertising revenue continued, while paid content revenue increased through popular content and titles with high conversion rates. MAU remained at a high level across the seven manga apps through efficient advertising, campaigns and user-retention measures. - FY2023-Q2MAU declined, paid content revenue increased, and the decline in advertising ARPU continuedAnnual report
「Advertising ARPU (Note 1) declined and advertising revenue fell, partly due to deterioration in overall advertising market conditions resulting from the impact of COVID-19. Paid content revenue increased, driven by the publication of popular content and titles with high conversion rates.」
Paid content revenue increased through the publication of popular content and titles with high conversion rates, while the decline in advertising ARPU and advertising revenue continued. Average MAU for the manga apps declined from 11.29 million at 30 November 2022 to 11.05 million at 28 February 2023. - FY2023-Q1MAU edged down, paid content revenue increased, and advertising ARPU declinedAnnual report
「During the three months ended June 30, the Company implemented measures to acquire new users and encourage retention of existing users through efficient advertising expenditure for the seven manga apps operated jointly with publishers and Amtasu Corporation. As a result, MAU (Note 2) remained strong. Paid content revenue also increased through the publication of popular content and the addition of titles. Meanwhile, advertising ARPU (Note 1) declined and advertising revenue fell, partly due to deterioration in overall advertising market conditions resulting from the impact of COVID-19. 31 August 2022 11.52 million 30 November 2022 11.29 million」
MAU was described as strong due to efficient advertising and content releases, and paid content revenue also increased. However, average MAU declined from 11.52 million at 31 August 2022 to 11.29 million at 30 November 2022, while advertising ARPU and advertising revenue declined. - FY2022MAU reaches a new high, while advertising ARPU declinesAnnual report
「The Company's MAU reached a record high of 11.84 million as of August, and the Company will continue to pursue further business expansion. Meanwhile, advertising ARPU declined and advertising revenue fell, partly due to deterioration in overall advertising market conditions resulting from the impact of COVID-19.」
MAU reached a record high as of August through user acquisition and content releases, while advertising ARPU and advertising revenue declined due to deteriorating advertising market conditions. - FY2022-Q3MAU growth continues, while advertising ARPU continues to declineAnnual report
「During the nine months ended December 31, existing manga apps, including Manga UP!, Manga Park and Manga Mee, continued to perform well since the launch of their services, supported by active advertising, the launch of new serialisations, ongoing popular content and the addition of titles. …Meanwhile, advertising ARPU (Note 2) declined and advertising revenue fell, partly due to deterioration in overall advertising market conditions resulting from the impact of COVID-19.」
App operations continued through content releases and advertising, but the decline in advertising ARPU and advertising revenue continued. - FY2022-Q2Advertising ARPU declined, new-user acquisition slowed, and MAU edged downAnnual report
「In the manga-app business, advertising rates for manga apps were trending upward, and new-user acquisition slowed as the Company restrained advertising expenses. In the entertainment business, the fortune-telling business performed well, so total APP business revenue was broadly in line with the prior-year period. However, advertising ARPU (Note 2) trended downward and advertising revenue declined, partly because overall advertising market conditions deteriorated due to the impact of the novel coronavirus pandemic.」
New-user acquisition slowed as the Company restrained advertising expenses, while advertising ARPU and advertising revenue declined due to worsening advertising market conditions and other factors. Average MAU for the manga apps declined from 10.46 million at the end of November 2021 to 10.44 million at the end of February 2022. - FY2022-Q1Advertising ARPU declined and new-user acquisition slowedAnnual report
「New-user acquisition slowed as the Company reduced advertising expenses, and revenue was broadly in line with the prior-year period.」
New-user acquisition slowed as the Company restrained advertising expenses. Advertising ARPU trended downward due partly to the impact of the novel coronavirus pandemic, while profit improved through more efficient advertising spending. - FY2021AdvancedAnnual report
「During the fiscal year, MAU (Note 2) for existing manga apps, including "Manga UP!," "Manga Park" and "Manga Mee," increased as a result of active advertising and the start of new serialisations. In addition, the apps have performed well since launch, supported by extended availability of popular content and additions of works.」
The Company continued advertising, new serialisations, extended availability of popular content and additions of works, confirming higher MAU and continued strong performance for existing apps. - FY2021-Q3AdvancedAnnual report
「Revenue and operating profit both increased year on year, as ARPU (Note 1) began trending upward at some manga apps due to user-acquisition measures focused on improving profitability and the resumption of serialisations of popular works that had been temporarily suspended, together with the efficient allocation of advertising expenses.」
User-acquisition measures, the resumption of serialisations of popular works and more efficient advertising shifted ARPU from its previous downward or flat trend to an upward trend. - FY2021-Q2MAU increased, ARPU was flat, and paying revenue slowedAnnual report
「Paying revenue temporarily slowed in some apps as the Company implemented measures to acquire a broader range of users. Meanwhile, ARPU (Note 2) remained broadly flat, partly because reward rates increased following the addition of certain ad networks.」
Paying revenue temporarily slowed as the Company implemented measures to acquire a broader range of users. Meanwhile, overall ARPU remained flat as reward rates increased following the addition of ad networks. Average MAU for the manga apps increased from 10.26 million at the end of November 2020 to 10.54 million at the end of February 2021. - FY2021-Q1Paying ARPU declined while overall ARPU was flatAnnual report
「Paying ARPU has been on a downward trend, affected by the issuance of points following short-term service disruptions in some apps and the rising use of pirated websites. However, overall ARPU remained flat because reward rates increased following the addition of certain ad networks.」
While user churn and lower paying revenue caused paying ARPU to trend downward, overall ARPU remained flat as reward rates rose following the addition of certain ad networks. - FY2020MAU increased, ARPU was flat, and advertising revenue declinedAnnual report
「At the end of August 2020, average MAU was 90,000 for the Saikyo Series and 9.94 million for the manga apps. Meanwhile, ARPU remained flat, while advertising revenue declined due to lower reward rates from some advertisers and deterioration in overall advertising market conditions caused by the novel coronavirus pandemic.」
Average MAU for the manga apps increased from 9.06 million to 9.94 million, while the Saikyo Series declined from 1.3 million to 900,000. ARPU was flat and advertising revenue declined. - FY2020-Q3MAU increased, ARPU was flat, and advertising revenue declinedAnnual report
「MAU for "YanJan!," jointly developed with 集英社 and released in April 2020, and "Mecha Comic Daily Serial Manga App," jointly developed with 株式会社アムタス and released in May 2020, has also steadily increased since launch, contributing to the Company's revenue. However, ARPU (Note 2) remained flat, while advertising revenue declined due to lower reward rates from some advertisers and deterioration in overall advertising market conditions caused by the novel coronavirus pandemic.」
MAU, including that of new apps, increased, while ARPU was flat and advertising revenue declined due to lower reward rates and worsening advertising market conditions. - FY2020-Q2MAU increased while ARPU fell short of planAnnual report
「MAU for "Sunday Webry," jointly developed with 株式会社小学館 and released in August 2019, and "Manga TOP," jointly developed with 株式会社日本文芸社 and released in November 2019, has steadily increased since launch, contributing to the Company's revenue. However, ARPU (Note 2) remained below plan, and orders received for COMIAD, an ad-network business specialising in manga, fell short of plan.」
MAU for new manga apps increased and contributed to revenue, while ARPU fell below plan. - FY2020-Q1AdvancedAnnual report
「During the cumulative first quarter, existing manga apps including “マンガUP!,” “マンガPark” and “マンガMee” continued to perform well since the launch of their services, supported by active advertising, increases in MAU (Note 1) from the launch of new serializations, extended availability of popular content, the addition of titles and higher ARPU (Note 2). “サンデーうぇぶり,” a manga app jointly developed with 株式会社小学館 and released in August 2019, has shown steady MAU growth since launch and contributed to our earnings. We also recorded revenue from developing the new manga app “めちゃコミック,” developed with our new partner 株式会社アムタス in October 2019, and “マンガTOP,” jointly developed with 株式会社日本文芸社 and released in November 2019.」
The Company continued measures to improve MAU and ARPU for manga apps, progressing to higher MAU for "Sunday Webry," partnerships with new publishers and businesses, and recognition of development revenue for "Mecha Comic" and "Manga TOP." - FY2019AdvancedAnnual report
「During the fiscal year, the manga apps "Manga UP!," jointly developed with 株式会社スクウェア・エニックス, "Manga Park," jointly developed with 株式会社白泉社, and "Manga Mee," jointly developed with 集英社, performed well since launch, supported by active advertising, higher MAU (Note 1) resulting from the start of new serialisations, extended availability of popular content, and higher ARPU (Note 2) from adding works.」
The Company continued advertising, new serialisations, extended availability of popular content and additions of works, keeping the manga apps developed with 3 companies performing well. - FY2019-Q3AdvancedAnnual report
「During the nine-month period ended 31 December, the manga apps "Manga UP!," jointly developed with 株式会社スクウェア・エニックス, and "Manga Park," jointly developed with 株式会社白泉社, performed well since launch, supported by active advertising, an increase in MAU (Note 1) resulting from the start of new serialisations, and higher ARPU (Note 2) from adding works. The Company also recorded revenue from developing "Manga Mee," jointly developed with 集英社 and released in November 2018, and MAU and ARPU have performed well since its release. End-February 2019 39 362 End-May 2019 30 430」
Average MAU for the manga apps increased from 3.62 million at the end of February 2019 to 4.30 million at the end of May 2019. MAU and ARPU for the manga apps, including "Manga Mee," were reported to be strong. Meanwhile, average MAU for the Saikyo Series declined from 390,000 to 300,000. - FY2019-Q2AdvancedAnnual report
「The Company also recorded revenue from developing "Manga Mee," a manga app jointly developed with 集英社 and released in November 2018, and MAU and ARPU have performed well since its release. End-August 2018 47 238 End-November 2018 51 279 End-February 2019 39 362」
Average MAU for the manga apps increased from 2.38 million at the end of August 2018 to 3.62 million at the end of February 2019. MAU and ARPU for "Manga Mee" also performed well after its release. Meanwhile, average MAU for the "Saikyo Series" declined from 470,000 to 390,000. - FY2019-Q1AdvancedAnnual report
「During the cumulative first quarter, the manga apps “マンガUP!” jointly developed with 株式会社スクウェア・エニックス and “マンガPark” jointly developed with 株式会社白泉社 continued to perform well since the launch of their services, supported by active advertising, increases in MAU (Note 1) resulting from the launch of new serializations and higher ARPU (Note 2) through the addition of titles. In addition, we released the manga app “マンガMee,” jointly developed with 株式会社集英社, in November 2018 and recorded revenue from its development, contributing to our earnings.」
The Company continued measures to increase MAU and improve ARPU, progressing to the release of "Manga Mee," jointly developed with 集英社. - FY2018First statedAnnual report
「For manga apps, the Company plans to increase MAU by expanding advertising and introducing non-manga content such as novels and videos, and to improve ARPU by continuously introducing new manga content, thereby expanding revenue from "Manga UP!" and "Manga Park."」
Measures to increase users and revenue per user through advertising, content expansion, new manga releases and ongoing relationships with publishers.