Development of a Webtoon Distribution Platform and Point-Based Monetization Model
First written in FY2022. 5 of 7 entries say "Advanced", first in FY2023-Q2. Latest entry: 2026-10-15.
No other company in this theme has enough history to compare yet.
- 2026-10-15AdvancedEarnings
「具体的には、縦スクロールマンガの受託制作から知見を深め、生成AIを活用したマンガ製作など、IPの創出等ビジネスモデルを確立することで新たな収益源の確保を図ってまいります。」
配信プラットフォーム中心の説明から、受託制作・生成AI・IP創出を組み合わせた制作・収益モデルへ具体化している。 - FY2025AdvancedAnnual report
「This will enable us to expand the number of works available by transferring to our service more than approximately 600,000 works distributed through "SokuYomi." Combined with the recent launch of a Webtoon production studio and the acquisition of a subsidiary with translation capabilities and expertise in overseas expansion, we will use the technology and operational expertise we have developed to accelerate content production, optimize distribution issues through the use of technology, and expand into overseas markets.」
The concept progressed to combining the launch of a Webtoon production studio, the acquisition of the SokuYomi business, the transfer of more than approximately 600,000 works, and the acquisition of Southworks. - FY2025-H1AdvancedAnnual report
「By combining the recent launch of a Webtoon production studio with the acquisition of a subsidiary possessing expertise in translation functions and overseas expansion, the company will use the technology and operational expertise it has developed to accelerate content production, the optimization of distribution challenges through technology and expansion into overseas markets. It aims to monetize new businesses at an early stage, secure stable profits, expand its share of the e-book market and enhance corporate value.」
The policy for Webtoon distribution and new revenue models progressed to the stage of launching a production studio, acquiring a subsidiary with translation and overseas distribution expertise, and combining content production with international expansion. - FY2024ReframedAnnual report
「Specifically, the company will seek to secure new sources of revenue by working with major publishers to develop new IP-based businesses, considering the development of systems to improve the efficiency of information management, and deepening its expertise through commissioned production of vertical-scroll manga, thereby establishing a business model including the creation of original IP.」
The focus has shifted from the previous description of a Webtoon distribution platform and points-based usage model to a production-studio concept centered on creating original IP, starting with commissioned production of vertical-scroll manga. - FY2024-Q3AdvancedAnnual report
「On the other hand, segment profit declined due to the end of joint operations for the “Mecha Comic Daily Serial Manga App” and higher costs of operating “Ponta Manga” after its launch.」
Regarding the manga distribution and points-based usage model, the company stated that Ponta Manga had entered the operating stage following its release and that operating costs had been incurred. - FY2023-Q2AdvancedAnnual report
「Royalty Marketing, Inc. Business alliance agreement Develop and operate an original manga bookstore accessible through media including the Ponta app for members of the common points service "Ponta," and operate a manga distribution service. From 1 November 2022 through the end of July 2026 (automatically renewed annually)」
In connection with the policy of developing a Webtoon and new manga distribution model in collaboration with a major publisher, the company entered into a business alliance agreement with Royalty Marketing, Inc., giving concrete form to the development of an original manga bookstore for Ponta members and the operation of a distribution service. - FY2022First statedAnnual report
「Specifically, we will seek to secure new revenue sources by developing and operating a platform for distributing Webtoons in collaboration with a major publisher, and establishing a business model that allows users to read works using points in addition to conventional advertising and subscription revenue.」
The company presented for the first time specific initiatives for a Webtoon distribution platform developed in collaboration with a major publisher and a new revenue model allowing users to read works using points.