Strengthening order acquisition through an all-hands sales effort
First written in FY2017. 1 of 3 entries say "Reframed", first in FY2019. Latest entry: FY2020.
4 other companies' latest entry also says "Dropped".
- FY2020DroppedAnnual report
「For the next period, we intend to address the following as priority issues in advancing the above initiatives: ① early mass production at the Vietnam plant, ② developing new markets to replace LED products, ③ cost reductions by all employees, ④ strengthening the quality assurance system for automotive applications, ⑤ moving developed products into mass production, ⑥ implementing BCP and BCM at the operational level, and ⑦ developing successors.」
“Promoting strategic sales using marketing,” identified as a key priority for FY2019, cannot be found in the list of key priorities for FY2020. - FY2019ReframedAnnual report
「② Promoting strategic sales using marketing」
The wording of the sales enhancement measures changed from the conventional “all-hands sales effort” to promoting strategic sales using marketing. - FY2017First statedAnnual report
「For the next fiscal year, in pursuing the above strategies, the key priorities are ① promoting the global expansion of the double-sided printed circuit board business and ② an all-hands sales effort.」
As a key priority for the next fiscal year, the company has explicitly identified company-wide sales activities involving all employees, rather than activities limited to the sales division.