Maximizing IP Value through Creative Entertainment Vision
First written in FY2024. 2 of 3 entries say "Advanced", first in 2026-05-19. Latest entry: FY2026.
17 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In animation, Sony is creating synergies by working with Group companies and strategic partners across the value chain, from production and fan engagement to marketing and global distribution. This enables animation to reach a broad audience worldwide.」
In executing the Creative Entertainment Vision, Sony advanced efforts to maximize IP value by developing animation across the value chain, from production through fan engagement, marketing and global distribution. - 2026-05-19AdvancedGeneral Meetings of Shareholders
「We are also pursuing initiatives to realize our long-term vision, “Creative Entertainment Vision,” which aims to maximize IP value by using technology to support creators and deliver new experiences to fans in both physical and digital spaces.」
Regarding Creative Entertainment Vision, the company continues to focus on IP, content production and technology supporting production processes, while maximizing IP value through fan experiences in both physical and digital spaces. - FY2024First statedAnnual report
「Sony formulated the long-term vision Creative Entertainment Vision, which sets out what Sony aims to be in 10 years while taking into account the future evolution of technology.」
The long-term vision for the next 10 years comprises 3 phases: Creativity Unleashed, which unlocks creators’ creativity; Boundaries Transcended, which fosters communities beyond boundaries; and Narratives Everywhere, which expands touchpoints that inspire and move people.