Brand penetration through advertising and specialty shop expansion
First written in FY2018. 1 of 4 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
22 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Selling expenses increased as a result of stronger sales promotion activities through e-commerce channels, where sales have grown substantially, and increased advertising and publicity for corporate branding,」
Specific measures were described, including sales promotion activities in response to the expansion of e-commerce channels and stronger advertising and publicity aimed at corporate branding. - FY2020RestatedAnnual report
「The Company plans to build brand awareness through overseas expansion, using the e-commerce market as a foothold, along with active advertising campaigns and other initiatives.」
The policy of building brand awareness through advertising activities and overseas expansion using the e-commerce market as a foothold continues. - FY2019Additional Overseas Expansion ChannelAnnual report
「The Company plans to build brand awareness through overseas expansion, using the e-commerce market as a foothold, along with active advertising campaigns and other initiatives.」
In addition to advertising activities, overseas expansion using the e-commerce market as a foothold was identified as a means of building brand awareness. - FY2018First statedAnnual report
「The Company plans to build brand awareness through active advertising campaigns and by accelerating the rollout of specialty shops for ELECOM products, among other initiatives.」
Advertising activities and the rollout of specialty shops for ELECOM products were newly identified as means of building brand awareness.