Nationwide rollout of programming distribution services for hair salons
First written in FY2020. 5 of 8 entries say "Softened", first in FY2021-Q2. Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023ReframedAnnual report
「As the advertising-dependent beauty salon signage business is taking longer than expected to see advertisers' willingness to place advertisements recover, the company decided to plan a business transformation to eliminate the business's lack of profitability while reviewing the extensive expertise gained through the business.」
The company shifted from its previous direction of nationwide expansion and higher profit for the program distribution business for beauty salons toward reviewing its dependence on advertising revenue and planning a business transformation. - FY2022SoftenedAnnual report
「As a result, revenue from the PPP business was ¥163.310 million, a substantial increase from the previous fiscal year but a substantial decrease from the initial forecast, representing a 303.8% increase year on year.」
The Platform business grew from the previous year, but results fell substantially short of the initial forecast and the previous outlook for nationwide expansion and higher profit. - FY2022-Q3SoftenedAnnual report
「The signage business for beauty salons is still taking longer than expected to see advertisers' willingness to place advertisements recover,」
Against the previous outlook for recovery and expansion of the Media Platform for beauty salons, the recovery in advertising demand has been slower than expected. - FY2021SoftenedAnnual report
「However, none of the new Media Platforms reached monetisation during the consolidated fiscal year, and the company lost a large order in the contract-based Product business, resulting in performance below the initial assumptions.」
The company stated that, contrary to its previous outlook for monetisation and a return to profitability for the new Media Platforms, they did not reach monetisation this fiscal year and a large order was lost. - FY2021-Q3SoftenedAnnual report
「The spread of COVID-19 caused delays in installing signage at beauty salons, and advertising sales remained below the initial forecast.」
For the business serving beauty salons, the company reported that, in addition to delays in signage installation, advertising sales were below the initial forecast, indicating weaker progress against the previous growth outlook. - FY2021-Q2SoftenedAnnual report
「Although the start of the Media Platform service for beauty salons, planned for July 2020, was delayed due to the spread of COVID-19, the company actively pursued preparations for a return to profitability this fiscal year, including business negotiations for various Media Platform rollouts, development ahead of shipments of various terminals, and measures to improve gross profit by selecting products.」
The launch of the Media Platform service for beauty salons, planned for July 2020, was delayed and pushed back. Meanwhile, preparations for a return to profitability this fiscal year, including business negotiations and development, continued. - FY2021-Q1Explicit preparations to return to profitability this fiscal yearAnnual report
「Although the spread of COVID-19 caused some delays in the launch of services, the company actively pursued preparations for turning profitable in the current fiscal year, including business discussions for deployment across various media platforms and development ahead of shipments of various devices.」
In addition to the outlook for higher profit through the expansion of distribution locations, the company explicitly stated that it was pursuing business negotiations and terminal development with the aim of returning to profitability this fiscal year. - FY2020First statedAnnual report
「For the fiscal year ending January 2021, the company expects the program distribution business for hair salons to contribute for the full year, and for the fiscal year ending January 2022, it expects a substantial increase in profit, driven by a sharp increase resulting from the nationwide expansion of distribution locations in the business.」
The company presented a growth outlook based on a full-year contribution from the program distribution business for hair salons and the nationwide expansion of distribution locations in the fiscal year ending January 2022.