Multi-site expansion by theme and customer segment
First written in FY2019. 3 of 5 entries say "Advanced", first in FY2022. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025RestatedAnnual report
「These websites need to be branded separately from the Best One brand developed through our cruise business, and attracting visitors to the websites is an urgent issue. Going forward, we will strengthen marketing activities, including our advertising strategy, to enhance the domain authority of these domestic travel-related booking websites.」
The company has reconfirmed its policy of branding its domestic travel-related website separately from its cruise business and advancing its advertising strategy, customer acquisition and domain authority. - FY2023-Q3AdvancedAnnual report
「For system development, we focused on developing a domestic air ticket booking website and proceeded through to its launch.」
Regarding site development by theme and travel product, the company launched a domestic air-ticket booking site. - FY2023-Q2AdvancedAnnual report
「By launching a comprehensive home page serving as the gateway to these sites, users can now move freely between the individual sites and search for and book all types of travel products.」
Regarding the development of multiple specialized sites, the company launched a comprehensive home page that can be used across the individual specialized sites. - FY2022AdvancedAnnual report
「The company opened Best One Bus Tour in April 2021, Best One Accommodation Booking in October 2021, Best One Domestic Tours in January 2022 and Best One Domestic Dynamic Packages in July 2022, and plans to open a domestic air-ticket booking site.」
Regarding multi-site expansion by theme and customer segment, the company launched sites for bus tours, lodging, domestic tours and domestic dynamic packages, and plans to launch a domestic air-ticket site. - FY2019First statedAnnual report
「The company plans to pursue new initiatives, including developing multiple sites specializing in specific themes or targeting customer segments such as younger people and families, so that cruises as a form of travel are recognized and experienced by a broader range of travelers rather than only by the limited group currently familiar with them. It also plans to develop multilingual services to address inbound demand, in line with the government's target of 5 million international cruise passengers visiting Japan in 2020 (source: Ministry of Land, Infrastructure, Transport and Tourism, “Tourism Vision to Support Japan's Future”).」
The company presented multi-site expansion by specific theme and customer segment, including younger people and families, as a new policy to broaden awareness of and experience with cruises.